Market Trends of India Modular Kitchen Industry
Expanding Online Distribution Channel is Driving the Market
These online platforms allow customers to design their kitchens according to their choice, needs, and budget. With the business expansion strategy of companies including Panasonic, TTK Prestige, and Johnson into modular kitchen space, the number of branded modular kitchens available online in Tier 2 and Tier 3 cities of India is increasing. The increase in the availability of types of modular kitchens, including L-shaped, U-shaped, Simple kitchen designs, and Island kitchens by the distributors, is leading to more consumers adopting modular kitchens. In addition, the revenue of kitchen furniture in India is observing continuous growth with an increasing share of sales through online channels, providing buyers with discounts and other lucrative offers, generating a positive externality for online sales of Modular kitchens in India.
Rising Share Of Residential Segment in India Modular Kitchen Market
The growing middle class is driving the modular kitchen market, with rising income levels and improving living standards. The growth of the residential construction industry is expected to be a key driver for the market, with an increase in the number of kitchen spaces in India. Rising demand for space-saving and efficient storage that optimizes usage of small spaces among consumers is expected to raise demand for modular kitchens.
Annual household consumption expenditure in India is observing continuous growth in metropolitan cities of Delhi, Mumbai, Bangalore, Ahmedabad, and others, which exist among the cities with leading expenditure and higher penetration of modular kitchens. This trend is leading global players operating in modular kitchens to establish their stores and supply chain network in major Indian cities, where they expect positive market growth with rising employment and residential units.
