India OOH and DOOH Industry Overview
The Indian out-of-home (OOH) and digital-out-of-home (DOOH) market is fragmented. It comprises several extensive outdoor advertising and media companies with operations in multiple markets, as well as the smaller, local companies operating a limited number of structures in one or a few local markets. Some of the major players in the market include JCDecaux, Laqshya Media Group, Dentsu, and AdOnMo, among others.
- April 2024: Parle Agro, a prominent player in the beverage industry, launched out-of-home (OOH) campaigns for its flagship brands: Frooti, Appy Fizz, and Smoodh. These campaigns, strategically timed for the summer season, are crafted to enhance brand visibility and engagement, targeting a nationwide audience in India.
- August 2023: Dentsu India congratulated the Indian Space Research Organization (ISRO) for Chandrayaan-3's successful soft landing on the moon. To mark this achievement, Dentsu India launched a DOOH campaign in Mumbai, expressing its respect and support for ISRO. Executed by Posterscope India, Dentsu's OOH specialist agency, each digital billboard featured Dentsu's congratulatory message, celebrating this success.
India OOH and DOOH Market Leaders
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JCDecaux SE
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Laqshya Media Group
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Times OOH
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AdOnMo
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Dentsu
- *Disclaimer: Major Players sorted in no particular order
