Market Size of India OOH And DOOH Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 471.5 Million |
| Market Size (2029) | USD 637.32 Million |
| CAGR (2024 - 2029) | 6.21 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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India OOH and DOOH Market Analysis
The India OOH And DOOH Market size is estimated at USD 471.5 million in 2024, and is expected to reach USD 637.32 million by 2029, growing at a CAGR of 6.21% during the forecast period (2024-2029).
- DOOH advertising provides several advantages over traditional OOH advertising. It is more engaging, targeted, and measurable. Moreover, DOOH ads can be updated more frequently. Advertisers are now strategically placing DOOH ads in a diverse array of locations, spanning airports, malls, metro stations, and bus stops. This strategic placement ensures advertisers can reach a broad and varied audience.
- The market benefits from the ready availability of advanced screens that are capable of delivering real-time, contextually relevant content. Notably, the mounting installations of liquid crystal display (LCD) screens on buses for advertising purposes are further amplifying market growth.
- India, with a population of 1.43 billion, is a key market for digital out-of-home (DOOH) advertising due to its increasing urban population and rising purchasing power. The region's developed infrastructure significantly supports the growth of the DOOH market. Brands using DOOH could utilize the benefits of digital display advertising, such as data-driven targeting, measurement, and the flexibility to set creative mid-campaign based on performance and the assurance of viewability and non-fraudulent traffic.
- Emerging technologies, particularly artificial intelligence (AI) and machine learning (ML), are set to significantly boost the growth of DOOH advertising in the country. AI and ML enhance the targeting and personalization of DOOH ads, improve the measurement and attribution of DOOH campaigns, and enable the creation of more engaging and innovative DOOH advertisements.
- However, DOOH advertising in India faces challenges. One major issue is the lack of awareness and understanding among advertisers. Another significant challenge is the high cost associated with DOOH advertising.
