India Pouch Packaging Market Size (2024 - 2029)

India Pouch Packaging Market Analysis

The India Pouch Packaging Market size is estimated at USD 2.99 billion in 2024, and is expected to reach USD 4.20 billion by 2029, growing at a CAGR of 7.03% during the forecast period (2024-2029). In terms of shipment volume, the market is expected to grow from 36.64 billion units in 2024 to 48.89 billion units by 2029, at a CAGR of 5.93% during the forecast period (2024-2029).

The pouch packaging sector in India is witnessing significant growth, propelled by key end-user industries such as food, beverages, personal care, and pharmaceuticals. Pouch packaging creates a protective shield against external factors and safeguarding perishable goods' flavor, nutrition, and freshness.

• The growth of e-commerce is expected to bolster the demand for flexible packaging in 2024 and beyond. India Brand Equity Foundation (IBEF), an entity under the Ministry of Commerce, forecasts that India's e-commerce sector will reach a revenue milestone of USD 200 billion by 2026. This surge can be primarily attributed to the rising penetration of both internet services and smartphones.
• The pouch packaging market is undergoing significant changes, with a clear emphasis on enhancing brand experiences. Convenience stands out as a primary catalyst for these transformations. Notably, there is a pronounced shift toward flexible packaging, particularly pouches. This surge is attributed to the convenience they offer both consumers and manufacturers.
• The growing rate of urbanization across the country has bolstered the focus on convenient and sustainable packaging. With end users like fresh food, ready-to-eat meals, pet food, and coffee showing robust growth, the demand for pouch packaging is set to surge. According to a report by BDO India, a prominent management consulting firm, India's ready-to-cook food market is projected to reach INR 64 billion (approximately USD 0.76 billion) by 2025, marking a significant increase from its 2020 valuation of INR 30 billion (about USD 0.35 billion). This growth in ready-to-eat meal packages is anticipated to increase the demand for pouch packaging over the forecast period.
• Dynamic regulatory changes, driven by mounting environmental concerns, pose a potential challenge to India's packaging market. In response to public outcry over plastic waste, the Indian government is enacting stringent regulations to curb environmental damage and enhance waste management practices. India took a decisive step in 2022 by implementing a ban on the production, import, storage, distribution, sale, and use of certain single-use plastic items.

India Pouch Packaging Industry Segmentation

Pouch packaging is a flexible product made from barrier films, paper, or foil, depending on the end-user’s requirement. The report analyzes the factors that impact geopolitical developments in the market based on the prevalent base scenarios, key themes, and end-user industry-related demand cycles. The analysis is based on the market insights captured through secondary research and primaries. The market also covers the major factors impacting the growth of the pouch packaging market in terms of drivers and restraints. The estimates exclude the weight and the cost of the content inside the pouch packaging solution. The scope of the study is limited to B2B demand.

The India Pouch Packaging Market is Segmented by Material Type ( Paper, Plastic and Aluminum), by Resin Type - Plastic ( Polyethylene, Polypropylene, PET, PVC, EVOH, Other Resins), by Product ( Flat ( Pillow and Side Seal), Stand Up), by End-User Industry (Food (Candy & Confectionery, Frozen Foods, Fresh Produce, Dairy Products, Dry Foods, Meat, Poultry, And Seafood, Pet Food, Other Food Products (Seasonings & Spices, Spreadables, Sauces, Condiments, etc.)), Beverage, Medical and Pharmaceutical, Personal Care and Household Care, and Other End-User Industries). The market sizes and forecasts are provided in terms of value (USD) and volume (Units) for all the above segments.