Poultry Meat Market in India Size & Share Analysis - Growth Trends & Forecasts Up To 2029

India Processed Poultry & Meat Market is segmented by form (fresh/chilled, frozen/canned, processed ) and by distribution channel ( off-trade, on-trade ).

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India Poultry Meat Market Size

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India Poultry Meat Market Summary
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svg icon Study Period 2017 - 2029
svg icon Market Size (2024) USD 6.31 Billion
svg icon Market Size (2029) USD 7.30 Billion
svg icon Largest Share by Distribution Channel On-Trade
svg icon CAGR (2024 - 2029) 2.97 %
svg icon Fastest Growing by Distribution Channel Off-Trade

Major Players

India Poultry Meat Market Major Players

*Disclaimer: Major Players sorted in no particular order

Key Players

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India Poultry Meat Market Analysis

The India Poultry Meat Market size is estimated at 6.31 billion USD in 2024, and is expected to reach 7.30 billion USD by 2029, growing at a CAGR of 2.97% during the forecast period (2024-2029).

6.31 Billion

Market Size in 2024 (USD)

7.30 Billion

Market Size in 2029 (USD)

4.70 %

CAGR (2017-2023)

2.97 %

CAGR (2024-2029)

Largest Segment by Distribution Channel

56.38 %

value share, On-Trade, 2023

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The widened choice for on-the-go food service among consumers in the region with a preference for low-priced processed meat is driving the segmental growth.

Largest Segment by Form

77.21 %

value share, Fresh / Chilled, 2023

Icon image

Preference for fresh or chilled meat products is gaining interest in the emerging local butchers and is driven by fresh certified product offerings in the country.

Fastest-growing Segment by Distribution Channel

3.52 %

Projected CAGR, Off-Trade, 2024-2029

Icon image

The growth of online meat delivery and the expansion of the refrigerated section in supermarkets are driving demand, focusing on new products based on consumer demand.

Fastest-growing Segment by Form

3.74 %

Projected CAGR, Processed, 2024-2029

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The increasing popularity of ready-to-eat and ready-to-cook food due to consumers' fast-paced lifestyles is projected to drive the processed poultry products' demand in India.

Leading Market Player

6.40 %

market share, Suguna Foods Private Limited, 2022

Icon image

The exclusive brand presence throughout the country with its retail products and extensive availability of fresh meat outlets makes Suguna the market leader.

Expansion of poultry meat product portfolio by startups driving the market

  • In India, poultry meat is registering a huge growth. Startups such as Licious, Meatigo, and TenderCuts are also offering poultry meat products online, which has attracted many consumers in the country. FreshToHome startup is currently present in 28 cities, including metros, and has expanded to 56 Indian cities with a total of 100 stores. The startup delivers nearly 2 million orders every month. FreshToHome currently sells close to 25,000 tonnes of produce a year. Similarly, Zappfresh is an online meat store based in Gurugram. The brand offers fresh chicken, as well as ready-to-cook and ready-to-eat variants, and delivers nearly 2,000-2,500 orders a day, with an average ticket size of INR 600.
  • Off-trade is the fastest-growing distribution channel through which poultry meat is consumed in India, and it is projected to register a CAGR of 4.16% by value during the forecast period. As poultry meat is the most preferred and most-consumed meat in India, consumers prefer to eat it at home and purchase it mostly in fresh form. Consumers also get additional benefits, such as discounts, if they purchase in bulk quantity. These factors contributed to the growth of poultry meat through off-trade channels in the country.
  • On-trade is the major distribution channel through which poultry meat is consumed in India. The overall sales through the on-trade channel increased by around 14% from 2018 to 2021. Foodservice channels, such as KFC and Domino's Pizza, also added new meat products to their menus, and they are expected to add more to cater to the demand over the coming years. The growing number of these foodservice outlets also aids the growth of the poultry meat market. Thus, the on-trade channel is contributing exponentially to the growth of poultry meat in India.
India Poultry Meat Market

India Poultry Meat Market Trends

Poultry production is anticipated to grow despite the hit by surging feed prices and outbreaks

  • Poultry meat production observed a favorable growth rate of 31.58% between 2017 and 2022. However, the Y-o-Y growth rate remained stagnant in 2023. The slower growth in production rate was majorly an impact of the unexpected bird flu and the rise in feed prices. Due to a shortage of supplies, the price of maize and soymeal increased by approximately 35% in 2022.
  • Consumption of poultry meat is anticipated to increase as consumers are drawn not only to the competitive pricing but also to product consistency, flexibility, and higher protein/lower fat content. In general, organized and unorganized sectors contribute around 80% and 20% to the poultry industry, respectively. In India, the poultry industry is growing due to rising incomes, a fast-growing middle class, and the development of vertically integrated poultry manufacturers that have lowered consumer prices by reducing production and marketing expenses. Key factors that are expected to shape the future of the Indian poultry industry include integrated production, the market shift from live birds to refrigerated and frozen products, and policies that guarantee competitively priced supplies of corn and soybeans.
  • The development of high-yield broilers (2.4 to 2.6 kg per week at six weeks of age) along with a standardized package of practices in terms of nutrition, accommodation, management, and disease prevention have led to a dramatic increase in broiler production in India (8 to 10% per year) over the past 40 years. In a market where prices are volatile, the rising feed costs are expected to potentially drive up the overall production expenses. The easy availability of nutritious poultry feeds, like maize, jawar, fish meal, and rice bran, is expected to improve the feed conversion ratio.
India Poultry Meat Market

Rising production costs are impacting the profitability of the industry

  • The Indian poultry market prices grew by 0.96% in 2022 compared to the previous year. During the first half of 2022, chicken prices decreased as heatwave conditions across the country had a severe impact on the poultry industry, with chicken prices plunging by 50% as farmers sold off their chickens in the market due to worries that high temperatures could kill them.
  • The Indian poultry industry has come a long way in the last few years in terms of brand-building and adding value to chicken meat. However, in general, around 91% of the Indian chicken meat market is still sold through the wet market and the open wholesale market in a perfectly competitive environment. In such conditions, the price is the only difference between any two products. As a result, the poultry farmer is most likely to fall prey to the competition from other producers, sell his produce at a low price, and suffer losses despite the performance efficiency. The rise in import prices due to freight, transport, labor, and associated costs resulted in a spike in poultry meat prices.
  • The demand for broiler chicken exceeds the supply in the HORECA sector. Wholesale broiler chicken prices increased in the fiscal year 2022-23. Broiler meat prices ranged between USD 1.69/kg and 1.75/kg during the fiscal year 2022-23. However, the supply shortage during the fiscal year 2022-23 caused the prices of corn and soy meal (two essential chicken feeds) to increase by around 35%; it was unlikely to decline in 2023. Hence, margins are anticipated to decrease for the second consecutive year. The price rise has already compelled processors and the foodservice sector to revise the prices of chicken rolls, chicken biriyani, chicken curry, etc.
India Poultry Meat Market

India Poultry Meat Industry Overview

The India Poultry Meat Market is fragmented, with the top five companies occupying 15.11%. The major players in this market are Skylark Hatcheries Private Limited, Sneha Farms Pvt. Ltd., Suguna Foods Private Limited, Tyson Foods Inc. and VH Group (sorted alphabetically).

India Poultry Meat Market Leaders

  1. Skylark Hatcheries Private Limited

  2. Sneha Farms Pvt. Ltd.

  3. Suguna Foods Private Limited

  4. Tyson Foods Inc.

  5. VH Group

India Poultry Meat Market Concentration

Other important companies include Al Arif Foods, Godrej Industries Ltd., India Broiler Group Pvt. Ltd, ITC Limited.

*Disclaimer: Major Players sorted in alphabetical order.

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India Poultry Meat Market News

  • January 2023: Suguna Foods' brand Delfrez which offers processed poultry and mutton products is set to foray into select cities across North, West, and the rest of South India in 2023.
  • December 2022: Suguna Foods Private Limited announced their official partnership with Kerala Blasters FC in Indian Super League Football aiming to build awareness for the brand and engage with target audience through various campaigns.
  • October 2022: Delfrez, processed food division from Suguna Foods, opened its chain of outlets in Thane & Navi Mumbai. The store offers rich and hygiene friendly processed meat option for customers.

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We offer a comprehensive and exhaustive set of data pointers. These cover global, regional, and country-level metrics that illustrate the fundamentals of the meat and meat substitutes industry. Clients can access in-depth market analysis through 45+ free charts. This analysis is based on the production of various meat and seafood types, as well as the prices of meat, meat substitutes, and different seafood types. We provide granular-level segmental information, supported by a repository of market data, trends, and expert analysis. Data and analysis on meat types, seafood types, meat substitute types, forms, distribution channels, and more are available. These are provided in the form of comprehensive reports as well as Excel-based data worksheets.

India Poultry Meat Market
India Poultry Meat Market
India Poultry Meat Market
India Poultry Meat Market

India Poultry Meat Market Report - Table of Contents

1. EXECUTIVE SUMMARY & KEY FINDINGS

2. INTRODUCTION

  • 2.1 Study Assumptions & Market Definition
  • 2.2 Scope of the Study​
  • 2.3 Research Methodology

3. KEY INDUSTRY TRENDS

  • 3.1 Price Trends
    • 3.1.1 Poultry
  • 3.2 Production Trends
    • 3.2.1 Poultry
  • 3.3 Regulatory Framework
    • 3.3.1 India
  • 3.4 Value Chain & Distribution Channel Analysis

4. MARKET SEGMENTATION (includes market size in Value in USD, Forecasts up to 2029 and analysis of growth prospects)

  • 4.1 Form
    • 4.1.1 Canned
    • 4.1.2 Fresh / Chilled
    • 4.1.3 Frozen
    • 4.1.4 Processed
    • 4.1.4.1 By Processed Types
    • 4.1.4.1.1 Deli Meats
    • 4.1.4.1.2 Marinated/ Tenders
    • 4.1.4.1.3 Meatballs
    • 4.1.4.1.4 Nuggets
    • 4.1.4.1.5 Sausages
    • 4.1.4.1.6 Other Processed Poultry
  • 4.2 Distribution Channel
    • 4.2.1 Off-Trade
    • 4.2.1.1 Convenience Stores
    • 4.2.1.2 Online Channel
    • 4.2.1.3 Supermarkets and Hypermarkets
    • 4.2.1.4 Others
    • 4.2.2 On-Trade

5. COMPETITIVE LANDSCAPE

  • 5.1 Key Strategic Moves
  • 5.2 Market Share Analysis
  • 5.3 Company Landscape
  • 5.4 Company Profiles (includes Global level Overview, Market level overview, Core Business Segments, Financials, Headcount, Key Information, Market Rank, Market Share, Products and Services, and analysis of Recent Developments)
    • 5.4.1 Al Arif Foods
    • 5.4.2 Godrej Industries Ltd.
    • 5.4.3 India Broiler Group Pvt. Ltd
    • 5.4.4 ITC Limited
    • 5.4.5 Skylark Hatcheries Private Limited
    • 5.4.6 Sneha Farms Pvt. Ltd.
    • 5.4.7 Suguna Foods Private Limited
    • 5.4.8 Tyson Foods Inc.
    • 5.4.9 VH Group

6. KEY STRATEGIC QUESTIONS FOR MEAT INDUSTRY CEOS

7. APPENDIX

  • 7.1 Global Overview
    • 7.1.1 Overview
    • 7.1.2 Porter’s Five Forces Framework
    • 7.1.3 Global Value Chain Analysis
    • 7.1.4 Market Dynamics (DROs)
  • 7.2 Sources & References
  • 7.3 List of Tables & Figures
  • 7.4 Primary Insights
  • 7.5 Data Pack
  • 7.6 Glossary of Terms
** Subject To Availablity

List of Tables & Figures

  1. Figure 1:  
  2. POULTRY PRICE PER METRIC TON, USD, INDIA, 2017 - 2023
  1. Figure 2:  
  2. POULTRY PRODUCTION, METRIC TON, INDIA, 2017 - 2029
  1. Figure 3:  
  2. VOLUME OF POULTRY MEAT MARKET, METRIC TONS, INDIA, 2017 - 2029
  1. Figure 4:  
  2. VALUE OF POULTRY MEAT MARKET, USD, INDIA, 2017 - 2029
  1. Figure 5:  
  2. VOLUME OF POULTRY MEAT MARKET BY FORM, METRIC TONS, INDIA, 2017 - 2029
  1. Figure 6:  
  2. VALUE OF POULTRY MEAT MARKET BY FORM, USD, INDIA, 2017 - 2029
  1. Figure 7:  
  2. VOLUME SHARE OF POULTRY MEAT MARKET SPLIT BY FORM, %, INDIA, 2017 VS 2023 VS 2029
  1. Figure 8:  
  2. VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY FORM, %, INDIA, 2017 VS 2023 VS 2029
  1. Figure 9:  
  2. VOLUME OF CANNED POULTRY MEAT MARKET, METRIC TONS, INDIA, 2017 - 2029
  1. Figure 10:  
  2. VALUE OF CANNED POULTRY MEAT MARKET, USD, INDIA, 2017 - 2029
  1. Figure 11:  
  2. VALUE SHARE OF CANNED POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, INDIA, 2022 VS 2029
  1. Figure 12:  
  2. VOLUME OF FRESH / CHILLED POULTRY MEAT MARKET, METRIC TONS, INDIA, 2017 - 2029
  1. Figure 13:  
  2. VALUE OF FRESH / CHILLED POULTRY MEAT MARKET, USD, INDIA, 2017 - 2029
  1. Figure 14:  
  2. VALUE SHARE OF FRESH / CHILLED POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, INDIA, 2022 VS 2029
  1. Figure 15:  
  2. VOLUME OF FROZEN POULTRY MEAT MARKET, METRIC TONS, INDIA, 2017 - 2029
  1. Figure 16:  
  2. VALUE OF FROZEN POULTRY MEAT MARKET, USD, INDIA, 2017 - 2029
  1. Figure 17:  
  2. VALUE SHARE OF FROZEN POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, INDIA, 2022 VS 2029
  1. Figure 18:  
  2. VOLUME OF POULTRY MEAT MARKET BY PROCESSED TYPES, METRIC TONS, INDIA, 2017 - 2029
  1. Figure 19:  
  2. VALUE OF POULTRY MEAT MARKET BY PROCESSED TYPES, USD, INDIA, 2017 - 2029
  1. Figure 20:  
  2. VOLUME SHARE OF POULTRY MEAT MARKET SPLIT BY PROCESSED TYPES, %, INDIA, 2017 VS 2023 VS 2029
  1. Figure 21:  
  2. VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY PROCESSED TYPES, %, INDIA, 2017 VS 2023 VS 2029
  1. Figure 22:  
  2. VOLUME OF DELI MEATS MARKET, METRIC TONS, INDIA, 2017 - 2029
  1. Figure 23:  
  2. VALUE OF DELI MEATS MARKET, USD, INDIA, 2017 - 2029
  1. Figure 24:  
  2. VALUE SHARE OF DELI MEATS POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, INDIA, 2022 VS 2029
  1. Figure 25:  
  2. VOLUME OF MARINATED/ TENDERS MARKET, METRIC TONS, INDIA, 2017 - 2029
  1. Figure 26:  
  2. VALUE OF MARINATED/ TENDERS MARKET, USD, INDIA, 2017 - 2029
  1. Figure 27:  
  2. VALUE SHARE OF MARINATED/ TENDERS POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, INDIA, 2022 VS 2029
  1. Figure 28:  
  2. VOLUME OF MEATBALLS MARKET, METRIC TONS, INDIA, 2017 - 2029
  1. Figure 29:  
  2. VALUE OF MEATBALLS MARKET, USD, INDIA, 2017 - 2029
  1. Figure 30:  
  2. VALUE SHARE OF MEATBALLS POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, INDIA, 2022 VS 2029
  1. Figure 31:  
  2. VOLUME OF NUGGETS MARKET, METRIC TONS, INDIA, 2017 - 2029
  1. Figure 32:  
  2. VALUE OF NUGGETS MARKET, USD, INDIA, 2017 - 2029
  1. Figure 33:  
  2. VALUE SHARE OF NUGGETS POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, INDIA, 2022 VS 2029
  1. Figure 34:  
  2. VOLUME OF SAUSAGES MARKET, METRIC TONS, INDIA, 2017 - 2029
  1. Figure 35:  
  2. VALUE OF SAUSAGES MARKET, USD, INDIA, 2017 - 2029
  1. Figure 36:  
  2. VALUE SHARE OF SAUSAGES POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, INDIA, 2022 VS 2029
  1. Figure 37:  
  2. VOLUME OF OTHER PROCESSED POULTRY MARKET, METRIC TONS, INDIA, 2017 - 2029
  1. Figure 38:  
  2. VALUE OF OTHER PROCESSED POULTRY MARKET, USD, INDIA, 2017 - 2029
  1. Figure 39:  
  2. VALUE SHARE OF OTHER PROCESSED POULTRY POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, INDIA, 2022 VS 2029
  1. Figure 40:  
  2. VOLUME OF POULTRY MEAT MARKET BY DISTRIBUTION CHANNEL, METRIC TONS, INDIA, 2017 - 2029
  1. Figure 41:  
  2. VALUE OF POULTRY MEAT MARKET BY DISTRIBUTION CHANNEL, USD, INDIA, 2017 - 2029
  1. Figure 42:  
  2. VOLUME SHARE OF POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, INDIA, 2017 VS 2023 VS 2029
  1. Figure 43:  
  2. VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, INDIA, 2017 VS 2023 VS 2029
  1. Figure 44:  
  2. VOLUME OF POULTRY MEAT MARKET SOLD VIA OFF-TRADE, METRIC TONS, INDIA, 2017 - 2029
  1. Figure 45:  
  2. VALUE OF POULTRY MEAT MARKET SOLD VIA OFF-TRADE, USD, INDIA, 2017 - 2029
  1. Figure 46:  
  2. VOLUME OF POULTRY MEAT MARKET SOLD VIA OFF-TRADE CHANNELS, %, INDIA, 2017 VS 2023 VS 2029
  1. Figure 47:  
  2. VALUE OF POULTRY MEAT MARKET SOLD VIA OFF-TRADE CHANNELS, %, INDIA, 2017 VS 2023 VS 2029
  1. Figure 48:  
  2. VOLUME OF POULTRY MEAT MARKET SOLD VIA CONVENIENCE STORES, METRIC TONS, INDIA, 2017 - 2029
  1. Figure 49:  
  2. VALUE OF POULTRY MEAT MARKET SOLD VIA CONVENIENCE STORES, USD, INDIA, 2017 - 2029
  1. Figure 50:  
  2. VALUE SHARE OF POULTRY MEAT MARKET SOLD VIA CONVENIENCE STORES SPLIT BY FORM, %, INDIA, 2022 VS 2029
  1. Figure 51:  
  2. VOLUME OF POULTRY MEAT MARKET SOLD VIA ONLINE CHANNEL, METRIC TONS, INDIA, 2017 - 2029
  1. Figure 52:  
  2. VALUE OF POULTRY MEAT MARKET SOLD VIA ONLINE CHANNEL, USD, INDIA, 2017 - 2029
  1. Figure 53:  
  2. VALUE SHARE OF POULTRY MEAT MARKET SOLD VIA ONLINE CHANNEL SPLIT BY FORM, %, INDIA, 2022 VS 2029
  1. Figure 54:  
  2. VOLUME OF POULTRY MEAT MARKET SOLD VIA SUPERMARKETS AND HYPERMARKETS, METRIC TONS, INDIA, 2017 - 2029
  1. Figure 55:  
  2. VALUE OF POULTRY MEAT MARKET SOLD VIA SUPERMARKETS AND HYPERMARKETS, USD, INDIA, 2017 - 2029
  1. Figure 56:  
  2. VALUE SHARE OF POULTRY MEAT MARKET SOLD VIA SUPERMARKETS AND HYPERMARKETS SPLIT BY FORM, %, INDIA, 2022 VS 2029
  1. Figure 57:  
  2. VOLUME OF POULTRY MEAT MARKET SOLD VIA OTHERS, METRIC TONS, INDIA, 2017 - 2029
  1. Figure 58:  
  2. VALUE OF POULTRY MEAT MARKET SOLD VIA OTHERS, USD, INDIA, 2017 - 2029
  1. Figure 59:  
  2. VALUE SHARE OF POULTRY MEAT MARKET SOLD VIA OTHERS SPLIT BY FORM, %, INDIA, 2022 VS 2029
  1. Figure 60:  
  2. VOLUME OF POULTRY MEAT MARKET SOLD VIA ON-TRADE, METRIC TONS, INDIA, 2017 - 2029
  1. Figure 61:  
  2. VALUE OF POULTRY MEAT MARKET SOLD VIA ON-TRADE, USD, INDIA, 2017 - 2029
  1. Figure 62:  
  2. MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, INDIA, 2020 - 2023
  1. Figure 63:  
  2. MOST ADOPTED STRATEGIES, COUNT, INDIA, 2020 - 2023
  1. Figure 64:  
  2. VALUE SHARE OF MAJOR PLAYERS, %, INDIA, 2022

India Poultry Meat Industry Segmentation

Canned, Fresh / Chilled, Frozen, Processed are covered as segments by Form. Off-Trade, On-Trade are covered as segments by Distribution Channel.

  • In India, poultry meat is registering a huge growth. Startups such as Licious, Meatigo, and TenderCuts are also offering poultry meat products online, which has attracted many consumers in the country. FreshToHome startup is currently present in 28 cities, including metros, and has expanded to 56 Indian cities with a total of 100 stores. The startup delivers nearly 2 million orders every month. FreshToHome currently sells close to 25,000 tonnes of produce a year. Similarly, Zappfresh is an online meat store based in Gurugram. The brand offers fresh chicken, as well as ready-to-cook and ready-to-eat variants, and delivers nearly 2,000-2,500 orders a day, with an average ticket size of INR 600.
  • Off-trade is the fastest-growing distribution channel through which poultry meat is consumed in India, and it is projected to register a CAGR of 4.16% by value during the forecast period. As poultry meat is the most preferred and most-consumed meat in India, consumers prefer to eat it at home and purchase it mostly in fresh form. Consumers also get additional benefits, such as discounts, if they purchase in bulk quantity. These factors contributed to the growth of poultry meat through off-trade channels in the country.
  • On-trade is the major distribution channel through which poultry meat is consumed in India. The overall sales through the on-trade channel increased by around 14% from 2018 to 2021. Foodservice channels, such as KFC and Domino's Pizza, also added new meat products to their menus, and they are expected to add more to cater to the demand over the coming years. The growing number of these foodservice outlets also aids the growth of the poultry meat market. Thus, the on-trade channel is contributing exponentially to the growth of poultry meat in India.
Form Canned
Fresh / Chilled
Frozen
Processed By Processed Types Deli Meats
Marinated/ Tenders
Meatballs
Nuggets
Sausages
Other Processed Poultry
Distribution Channel Off-Trade Convenience Stores
Online Channel
Supermarkets and Hypermarkets
Others
Distribution Channel On-Trade
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Market Definition

  • Meat - Meat is defined as the flesh or other edible parts of an animal used for food. The end use of the meat industry consists of only human consumption. Meat is generally purchased from retail outlets for home cooking and consumption. For the market studied, only uncooked meat has been considered. This could be processed in various forms, which have been covered under the “Processed” form. The other purchases of meat happen through the consumption of meat at foodservice outlets (restaurants, hotels, catering, etc.). ​
  • Other Meats - The other meat segment includes the meat of camel, horse, rabbit, etc. These are not so commonly consumed meat types but still, have a presence in distinct parts of the world. Regardless of it being part of red meat, we have considered these meat types separately for a better understanding of the market. ​
  • Poultry Meat - Poultry meat also called white meat, comes from birds raised commercially or domestically for human consumption. This includes chicken, turkey, ducks, and geese.​
  • Red Meat - Red meat typically has a red color when raw and a dark color when cooked. It includes any meat that comes from mammals, such as beef, lamb, pork, goat, veal, and mutton.​
Keyword Definition
A5 It is a Japanese grading system for beef. The 'A' means the carcass yield is the highest possible and the numeric rating relates to beef marbling, color and brightness of the flesh, its texture and color, luster, and fat quality. A5 is the highest mark wagyu beef can score.
Abbatoir It is another name for a slaughterhouse and refers to the premise used for or in connection with the slaughter of animals whose meat is intended for human consumption.
Acute Hepatopancreatic Necrosis Disease (AHPND) It is a disease that affects shrimp and is characterized by high mortalities, in many cases reaching 100% within 30-35 days of stocking grow-out ponds.
African Swine Fever (ASF) It is a highly contagious viral disease of pigs caused by a double-stranded DNA virus in the Asfarviridae family.
Albacore Tuna It is one of the smallest species of tuna found in the six distinct stocks known globally in the Atlantic, Pacific, and Indian oceans, as well as the Mediterranean Sea.
Angus beef It is beef derived from a specific breed of cattle indigenous to Scotland. It requires certification from the American Angus Association to receive the "Certified Angus Beef" quality mark
Bacon It is salted or smoked meat that comes from the back or sides of a pig
Black Angus It is beef derived from a black-hided breed of cows that don't have horns.
Bologna It is an Italian smoked sausage made of meat, typically large and made from pork, beef or veal.
Bovine spongiform encephalopathy (BSE) It is a progressive neurological disorder of cattle that results from infection by an unusual transmissible agent called a prion.
Bratwurst It refers to a type of German sausage made from pork, beef or veal.
BRC British Retail Consortium
Brisket It is a cut of meat from the breast or lower chest of beef or veal. The beef brisket is one of the nine beef primal cuts.
Broiler It refers to any chicken (Gallus domesticus) that is bred and raised specifically for meat production.
Bushel It is a unit of measurement for grains and pulses. 1 bushel = 27.216 kg
Carcass It refers to the dressed body of a meat animal from which butchers trim the meat
CFIA Canadian Food Inspection Agency
Chicken Tender It refers to chicken meat prepared from the pectoralis minor muscles of a chicken bird.
Chuck Steak It refers to a cut of beef that is part of the chuck primal, which is a large section of meat from the shoulder area of a cow
Corned Beef It refers to beef brisket cured in brine and boiled, typically served cold.
CWT Also known as a hundredweight, it is a unit of measurement used to define the quantity of meat. 1 CWT = 50.80 kg
Drumstick It refers to a chicken leg without the thigh.
EFSA European Food Safety Authority
ERS Economic Research Service of the USDA
Ewe It is an adult female sheep.
FDA Food and Drug Administration
Fillet Mignon It is a cut of meat taken from the smaller end of the tenderloin.
Flank Steak It is a cut of beef steak taken from the flank, which lies forward of the rear quarter of a cow.
Foodservice It refers to the part of the food industry which includes businesses, institutions, and companies which prepare meals outside the home. It includes restaurants, school and hospital cafeterias, catering operations, and many other formats.
Forage It refers to animal feed.
Foreshank It is the upper part of the foreleg of cattle
Franks Also known as frankfurter or Würstchen, it is a type of highly seasoned smoked sausage popular in Austria and Germany.
FSANZ Food Standards Australia New Zealand
FSIS Food Safety and Inspection Service
FSSAI Food Safety and Standards Authority of India
Gizzard It refers to an organ found in the digestive tract of birds. It is also called the mechanical stomach of a bird.
Gluten It is a family of proteins found in grains, including wheat, rye, spelt, and barley
Grain-fed beef It is beef derived from cattle that have been fed a diet supplemented with soy and corn and other additives. Grainfed cows can also be given antibiotics and growth hormones to fatten them up more quickly.
Grass-fed beef It is beef derived from cattle that have only been fed grass as feed.
Ham It refers to the pork meat taken from the leg of a pig.
HoReCa Hotels, Restaurants and Cafes
Jerky It is lean trimmed meat that has been cut into strips and dried (dehydrated) to prevent spoilage.
Kobe Beef It is Wagyu beef specifically from the Kuroge Washu breed of cows in Japan. To be classified as Kobe beef, the cow must have been born, raised, and slaughtered within the Hyōgo prefecture in the city of Kobe in Japan.
Liverwurst It is type of German sausage made from beef or pork liver.
Loin It refers to the sides between the lower ribs and pelvis, and the lower part of the back of a cow.
Mortadella It is a large Italian sausage or luncheon meat made of finely hashed or ground heat-cured pork, which incorporates at least 15% small cubes of pork fat.
Pastrami It refers to a highly seasoned smoked beef, typically served in thin slices.
Pepperoni It is an American variety of spicy salami made from cured meat.
Plate It refers to a forequarter cut from the belly of a cow, just below the rib cut.
Porcine reproductive and respiratory syndrome (PRRS) It is a disease occurring in swine causing late-term reproductive failure and severe pneumonia in neonatal pigs.
Primal cuts It refers to the major sections of the carcass.
Quorn It is a meat substitute product prepared using mycoprotein as an ingredient, in which the fungus culture is dried and mixed with egg albumen or potato protein, which acts as a binder, and then is adjusted in texture and pressed into various forms.
Ready-to-Cook (RTC) It refers to food products that include all of the ingredients, where some preparation or cooking is required through a process that is given on the package.
Ready-to-Eat (RTE) It refers to a food product prepared or cooked in advance, with no further cooking or preparation required before being eaten
Retort Packaging It is a process of aseptic packaging food in which food is filled into a pouch or metal can, sealed, and then heated to extremely high temperatures, rendering the product commercially sterile.
Round Steak It refers to a beef steak from the the rear leg of the cow.
Rump Steak It refers to a cut of beef derived from the division between the leg and the chine.
Salami It is a cured sausage consisting of fermented and air-dried meat.
Saturated fat It is a type of fat in which the fatty acid chains have all single bonds. It is generally considered unhealthy.
Sausage It is a meat product made of finely chopped and seasoned meat, which may be fresh, smoked, or pickled and which is then usually stuffed into a casing.
Scallop It is an edible shellfish that is a mollusk with a ribbed shell in two parts.
Seitan It is a plant-based meat substitute made out of wheat gluten.
Self-service kios It refers to a self-order point-of-sale (POS) system through which customers place and pay for their own orders at kiosks, enabling totally contactless and frictionless service.
Sirloin It is a cut of beef from the bottom and side parts of a cow's back.
Surimi It is a paste made from deboned fish
Tenderloin It refers to a cut of beef consisting of the entire tenderloin muscle of a cow
Tiger Shrimp It refers to a large shrimp variety from the Indian and Pacific oceans
Trans fat Also called trans-unsaturated fatty acids or trans fatty acids, it is a type of unsaturated fat that naturally occurs in small amounts in meat.
Vannamei shrimp It refers to tropical prawns and shrimp that are farmed in areas near the equator, generally along the coast in artificial ponds.
Wagyu Bee It is beef derived from any of four strains of a breed of black or red Japanese cattle that are valued for their highly marbled meat.
Zoosanitary It refers to the cleanliness of animals or animal product
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Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.​
  • Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.​
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.​
  • Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms.
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India Poultry Meat Market Research FAQs

The India Poultry Meat Market size is expected to reach USD 6.31 billion in 2024 and grow at a CAGR of 2.97% to reach USD 7.30 billion by 2029.

In 2024, the India Poultry Meat Market size is expected to reach USD 6.31 billion.

Skylark Hatcheries Private Limited, Sneha Farms Pvt. Ltd., Suguna Foods Private Limited, Tyson Foods Inc. and VH Group are the major companies operating in the India Poultry Meat Market.

In the India Poultry Meat Market, the On-Trade segment accounts for the largest share by distribution channel.

In 2024, the Off-Trade segment accounts for the fastest growing by distribution channel in the India Poultry Meat Market.

In 2023, the India Poultry Meat Market size was estimated at 6.31 billion. The report covers the India Poultry Meat Market historical market size for years: 2024, 2025, 2026, 2027, 2028 and 2029. The report also forecasts the India Poultry Meat Market size for years: 2017, 2018, 2019, 2020, 2021, 2022 and 2023.

Poultry in India Industry Report

Statistics for the 2024 Poultry in India market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Poultry in India analysis includes a market forecast outlook 202 and historical overview. Get a sample of this industry analysis as a free report PDF download.

Poultry Market in India Report Snapshots

Poultry Meat Market in India Size & Share Analysis - Growth Trends & Forecasts Up To 2029

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