India Poultry Meat Market Size

The poultry meat market in India is experiencing significant growth, driven by the increasing popularity of online platforms and off-trade distribution channels. The market's expansion is supported by consumer preferences for fresh poultry meat, which is often purchased in bulk for additional discounts. While off-trade channels are growing rapidly, on-trade channels remain the primary means of consumption, with foodservice outlets like KFC and Domino's Pizza contributing to the market's growth by introducing new meat products. This dynamic is shaping the overall market size and share in the coming years.

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Market Size of india poultry meat Industry

India Poultry Meat Market Summary
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svg icon Study Period 2017 - 2029
svg icon Market Size (2024) USD 6.31 Billion
svg icon Market Size (2029) USD 7.30 Billion
svg icon Largest Share by Distribution Channel On-Trade
svg icon CAGR (2024 - 2029) 2.97 %
svg icon Fastest Growing by Distribution Channel Off-Trade

Major Players

India Poultry Meat Market Major Players

*Disclaimer: Major Players sorted in no particular order

Key Players

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India Poultry Meat Market Analysis

The India Poultry Meat Market size is estimated at 6.31 billion USD in 2024, and is expected to reach 7.30 billion USD by 2029, growing at a CAGR of 2.97% during the forecast period (2024-2029).

6.31 Billion

Market Size in 2024 (USD)

7.30 Billion

Market Size in 2029 (USD)

4.70 %

CAGR (2017-2023)

2.97 %

CAGR (2024-2029)

Largest Segment by Distribution Channel

56.38 %

value share, On-Trade, 2023

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The widened choice for on-the-go food service among consumers in the region with a preference for low-priced processed meat is driving the segmental growth.

Largest Segment by Form

77.21 %

value share, Fresh / Chilled, 2023

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Preference for fresh or chilled meat products is gaining interest in the emerging local butchers and is driven by fresh certified product offerings in the country.

Fastest-growing Segment by Distribution Channel

3.52 %

Projected CAGR, Off-Trade, 2024-2029

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The growth of online meat delivery and the expansion of the refrigerated section in supermarkets are driving demand, focusing on new products based on consumer demand.

Fastest-growing Segment by Form

3.74 %

Projected CAGR, Processed, 2024-2029

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The increasing popularity of ready-to-eat and ready-to-cook food due to consumers' fast-paced lifestyles is projected to drive the processed poultry products' demand in India.

Leading Market Player

6.40 %

market share, Suguna Foods Private Limited, 2022

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The exclusive brand presence throughout the country with its retail products and extensive availability of fresh meat outlets makes Suguna the market leader.

Expansion of poultry meat product portfolio by startups driving the market

  • In India, poultry meat is registering a huge growth. Startups such as Licious, Meatigo, and TenderCuts are also offering poultry meat products online, which has attracted many consumers in the country. FreshToHome startup is currently present in 28 cities, including metros, and has expanded to 56 Indian cities with a total of 100 stores. The startup delivers nearly 2 million orders every month. FreshToHome currently sells close to 25,000 tonnes of produce a year. Similarly, Zappfresh is an online meat store based in Gurugram. The brand offers fresh chicken, as well as ready-to-cook and ready-to-eat variants, and delivers nearly 2,000-2,500 orders a day, with an average ticket size of INR 600.
  • Off-trade is the fastest-growing distribution channel through which poultry meat is consumed in India, and it is projected to register a CAGR of 4.16% by value during the forecast period. As poultry meat is the most preferred and most-consumed meat in India, consumers prefer to eat it at home and purchase it mostly in fresh form. Consumers also get additional benefits, such as discounts, if they purchase in bulk quantity. These factors contributed to the growth of poultry meat through off-trade channels in the country.
  • On-trade is the major distribution channel through which poultry meat is consumed in India. The overall sales through the on-trade channel increased by around 14% from 2018 to 2021. Foodservice channels, such as KFC and Domino's Pizza, also added new meat products to their menus, and they are expected to add more to cater to the demand over the coming years. The growing number of these foodservice outlets also aids the growth of the poultry meat market. Thus, the on-trade channel is contributing exponentially to the growth of poultry meat in India.
India Poultry Meat Market

India Poultry Meat Industry Segmentation India Poultry Meat Industry Segmentation

Canned, Fresh / Chilled, Frozen, Processed are covered as segments by Form. Off-Trade, On-Trade are covered as segments by Distribution Channel.

  • In India, poultry meat is registering a huge growth. Startups such as Licious, Meatigo, and TenderCuts are also offering poultry meat products online, which has attracted many consumers in the country. FreshToHome startup is currently present in 28 cities, including metros, and has expanded to 56 Indian cities with a total of 100 stores. The startup delivers nearly 2 million orders every month. FreshToHome currently sells close to 25,000 tonnes of produce a year. Similarly, Zappfresh is an online meat store based in Gurugram. The brand offers fresh chicken, as well as ready-to-cook and ready-to-eat variants, and delivers nearly 2,000-2,500 orders a day, with an average ticket size of INR 600.
  • Off-trade is the fastest-growing distribution channel through which poultry meat is consumed in India, and it is projected to register a CAGR of 4.16% by value during the forecast period. As poultry meat is the most preferred and most-consumed meat in India, consumers prefer to eat it at home and purchase it mostly in fresh form. Consumers also get additional benefits, such as discounts, if they purchase in bulk quantity. These factors contributed to the growth of poultry meat through off-trade channels in the country.
  • On-trade is the major distribution channel through which poultry meat is consumed in India. The overall sales through the on-trade channel increased by around 14% from 2018 to 2021. Foodservice channels, such as KFC and Domino's Pizza, also added new meat products to their menus, and they are expected to add more to cater to the demand over the coming years. The growing number of these foodservice outlets also aids the growth of the poultry meat market. Thus, the on-trade channel is contributing exponentially to the growth of poultry meat in India.
Form
Canned
Fresh / Chilled
Frozen
Processed
By Processed Types
Deli Meats
Marinated/ Tenders
Meatballs
Nuggets
Sausages
Other Processed Poultry
Distribution Channel
Off-Trade
Convenience Stores
Online Channel
Supermarkets and Hypermarkets
Others
On-Trade
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India Poultry Meat Market Size Summary

The poultry meat market in India is experiencing significant growth, driven by increasing consumer demand and the expansion of online and offline distribution channels. Startups like Licious, Meatigo, and TenderCuts are capitalizing on the trend by offering poultry products through online platforms, reaching a wide consumer base across the country. FreshToHome and Zappfresh are notable players in this space, with extensive city coverage and substantial order volumes. The off-trade channel, where consumers purchase fresh poultry meat for home consumption, is the fastest-growing segment, supported by bulk purchase discounts. Meanwhile, the on-trade channel, including foodservice outlets like KFC and Domino's, is also contributing to market expansion by introducing new meat products to cater to rising demand. Despite challenges such as bird flu and rising feed prices, the market is poised for continued growth, supported by a growing middle class and advancements in poultry production practices.

The Indian poultry industry is characterized by a fragmented market structure, with major players like Skylark Hatcheries, Sneha Farms, Suguna Foods, Tyson Foods, and VH Group holding a modest share. The industry benefits from integrated production systems and a shift towards refrigerated and frozen products, which help in reducing costs and improving supply chain efficiency. However, the market faces challenges such as price volatility and rising feed costs, which impact production expenses. The demand for broiler chicken, particularly in the HORECA sector, often exceeds supply, leading to price increases. Despite these challenges, the market is expected to grow, with key players expanding their presence and product offerings to meet consumer needs. The development of high-yield broilers and improved feed conversion ratios are expected to further enhance production capabilities, supporting the market's growth trajectory.

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India Poultry Meat Market Size - Table of Contents

  1. 1. MARKET SEGMENTATION (includes market size in Value in USD, Forecasts up to 2029 and analysis of growth prospects)

    1. 1.1 Form

      1. 1.1.1 Canned

      2. 1.1.2 Fresh / Chilled

      3. 1.1.3 Frozen

      4. 1.1.4 Processed

        1. 1.1.4.1 By Processed Types

          1. 1.1.4.1.1 Deli Meats

          2. 1.1.4.1.2 Marinated/ Tenders

          3. 1.1.4.1.3 Meatballs

          4. 1.1.4.1.4 Nuggets

          5. 1.1.4.1.5 Sausages

          6. 1.1.4.1.6 Other Processed Poultry

    2. 1.2 Distribution Channel

      1. 1.2.1 Off-Trade

        1. 1.2.1.1 Convenience Stores

        2. 1.2.1.2 Online Channel

        3. 1.2.1.3 Supermarkets and Hypermarkets

        4. 1.2.1.4 Others

      2. 1.2.2 On-Trade

India Poultry Meat Market Size FAQs

The India Poultry Meat Market size is expected to reach USD 6.31 billion in 2024 and grow at a CAGR of 2.97% to reach USD 7.30 billion by 2029.

In 2024, the India Poultry Meat Market size is expected to reach USD 6.31 billion.

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