How big is the India Smart TV and OTT Market?

The India Smart TV and OTT Market size is expected to reach USD 18.94 billion in 2024 and grow at a CAGR of 18.20% to reach USD 43.70 billion by 2029. Read More

What is the current India Smart TV and OTT Market size?

In 2024, the India Smart TV and OTT Market size is expected to reach USD 18.94 billion. Read More

Who are the key players in India Smart TV and OTT Market?

Xiaomi Corporation, Samsung , LG Electronics Inc., Sony Corporation and TCL Technology are the major companies operating in the India Smart TV and OTT Market. Read More

What years does this India Smart TV and OTT Market cover, and what was the market size in 2023?

In 2023, the India Smart TV and OTT Market size was estimated at USD 16.02 billion. The report covers the India Smart TV and OTT Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the India Smart TV and OTT Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029. Read More

What are the key challenges faced by the Smart TV and OTT Market in India?

Major challenges faced by the Smart TV and OTT Market are a) High product costs b) Intense competition c) Need for continuous technological upgrades to cater to evolving consumer preferences Read More

India Smart TV & OTT Market - Share & Smart TV Penetration

India Smart TV & OTT Industry Overview

The Indian smart TV and OTT market consists of several players. This industry is viewed as a lucrative investment opportunity due to the recent huge consumer interest. The companies are investing in future technologies to gain substantial expertise, enabling them to achieve sustainable competitive advantage.

March 2022: India's public broadcaster, DD India, signed an MoU with Yupp TV, an OTT platform that is a gateway for television viewers, to expand the global reach of the DD India channel. According to the Ministry of Information and Broadcasting, this is an attempt to put forth India's perspective on various international developments on global platforms and to showcase India's culture and values to the world.
January 2022: Sony Electronics announced a Bravia XR television series, including MASTER Series Z9K 8K and X95K 4K Mini LED models, MASTER Series A95K, MASTER Series A90K and A80K 4K OLED models, and X90K 4K LED model.