India Snack Bar Market Size
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Study Period | 2018 - 2030 |
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Market Size (2024) | USD 26.40 Million |
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Market Size (2030) | USD 56.26 Million |
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Largest Share by Distribution Channel | Convenience Store |
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CAGR (2024 - 2030) | 13.44 % |
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Fastest Growing by Distribution Channel | Online Retail Store |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
India Snack Bar Market Analysis
The India Snack Bar Market size is estimated at 26.40 million USD in 2024, and is expected to reach 56.26 million USD by 2030, growing at a CAGR of 13.44% during the forecast period (2024-2030).
26.40 Million
Market Size in 2024 (USD)
56.26 Million
Market Size in 2030 (USD)
10.36 %
CAGR (2018-2023)
13.44 %
CAGR (2024-2030)
Largest Segment by Confectionery Variant
51.30 %
value share, Cereal Bar, 2023
The increased sales of cereal bars are driven by the fact that they are an easy and affordable attain nutritious breakfast or snack on the go, making it the largest segment.
Largest Segment by Distribution Channel
80.52 %
value share, Convenience Store, 2023
Local strategic partners and acquisitions to enable product differentiation and variability coupled with product positioning made convenience stores the major segment.
Fastest-growing Segment by Confectionery variant
14.86 %
Projected CAGR, Fruit & Nut Bar, 2024-2030
Increased fiber content in fruit & nut bars, with various dried fruits and nuts with healthier unsaturated fats, is expected to make it the fastest-growing segment in future.
Fastest-growing Segment by Distribution Channel
14.85 %
Projected CAGR, Online Retail Store, 2024-2030
The ease of shopping experience through online channels and the increasing number of retailers' presence in this channel has become the major driver in the segment.
Leading Market Player
44.89 %
market share, Sproutlife Foods Pvt. Ltd, 2022
Extensive range of product offerings and the company's main focus on taste and nutritional profiles based on consumer preferences support Sproutlife Foods in the market.
Convenience stores account for more than 80% of the market share as the nationwide network of these operators allows easy access to both local and mainstream brands
- Convenience stores remain the most widely preferred channel for purchasing snack bars in India, dominating the overall distribution channels. The sales volume of snack bars through convenience stores is estimated to register an 8.3% volume share in 2024 compared to 2022. Convenience stores provide an ideal platform for snack bar brands to showcase their products, allowing consumers to select from a full range of snack bar variants. The nationwide network of these operators allows easy access to both local and mainstream confectionery brands. In 2022, 24 SEVEN Group had more than 100 convenience stores, while Spencer's has 120 stores in India, most of which were in high-traffic locations. These stores strategize on where to place the products for direct consumption or how to create a "fast in-out" zone for quick purchases.
- Supermarkets and hypermarkets are the second most preferred channels to purchase snack bars after convenience stores in India. These stores are known for offering snack bars under various labels, including clean-label products and free-form varieties. This enables consumers to easily select the products depending on their preferences, resulting in increasing demand for these retailers. The popular brands offering free-from varieties of snack bars through these channels include Kellogg's, The Whole Truth, Nature Valley, and Nourish.
- The online channel is projected to be the fastest-growing distribution channel for snack bar products, with an anticipated CAGR of 4.04% in terms of value during 2023-2030. The rising number of internet users is anticipated to drive online sales of snack bars during the forecast period. In 2023, India’s internet penetration rate stood at 48.7% of the total population.
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India Snack Bar Market Trends
Strong demand from fitness-conscious consumers and the availability of clean-label products are driving the market
- Indian consumers' health concerns have prompted them to look for products with functional advantages, thus making snack bars an essential part of the Indian market. This implies that while indulgences remain the primary source of snacks, consumers are increasingly looking for healthier alternatives.
- Snack bars are available in various compositions and formats, including energy bars, protein bars, and cereal bars. The portable and convenient packaging of the snack bar, together with the high nutritional content, is driving the demand for snack bars in the market.
- As the demand for nutritious snack options increases, cereal bar manufacturers are seeing an increase in their sales volume. The fluctuation of the product price is linked to the fluctuation of the prices of their raw materials, such as cereals, grain, sugar, and other ingredients.
- With the growing popularity of high-protein snacks, there is a growing demand for snack bars in India.; As of January 2023, about 91% of the consumers expressed their desire to explore healthier options while seeking snacks.
India Snack Bar Industry Overview
The India Snack Bar Market is fairly consolidated, with the top five companies occupying 68.79%. The major players in this market are General Mills Inc., Mondelēz International Inc., Naturell India Pvt. Ltd, Sproutlife Foods Pvt. Ltd and UNIBIC Foods India Pvt. Ltd (sorted alphabetically).
India Snack Bar Market Leaders
General Mills Inc.
Mondelēz International Inc.
Naturell India Pvt. Ltd
Sproutlife Foods Pvt. Ltd
UNIBIC Foods India Pvt. Ltd
Other important companies include Bagrrys India Private Limited, Fitshit Health Solutions Pvt. Ltd, FitSport Nutrition Foods Pvt. Ltd, Happilo International Pvt. Ltd, ITC Limited, Kellogg Company, Monsoon Harvest, Nourish Organic Foods Pvt. Ltd, Pure Snacks Pvt. Ltd, Wholesome Habits Private Limited, WIMWI Foods Private Limited.
*Disclaimer: Major Players sorted in alphabetical order.
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India Snack Bar Market News
- May 2023: Nature Valley added a new level of flavor with its newest innovation, Nature Valley Savory Nut Crunch Bar, the first savory snack from the number one-selling bar brand. The bar is available in three flavors: Everything Bagel, White Cheddar, and Smoky BBQ.
- March 2023: Bagrrys India Private Limited announced the launch of The Mighty Muesli Bars, which are all-natural, healthy, and packed with multi-grains, nuts, fruits, and honey with a punch of high fiber.
- November 2022: Happilo, the premium healthy snacking brand, unveiled its new brand identity and redesigned logo.
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We provide a comprehensive and exhaustive set of data pointers for global, regional, and country-level metrics that illustrate the fundamentals of the confectionery industry. With the help of 45+ free charts, clients can access in-depth market analysis based on price trend analysis of confectionery ingredients and per capita consumption of confections, through granular-level segmental information supported by a repository of market data, trends, and expert analysis. Data and analysis on confections, confectionery variants, sugar content, insights into consumer preferences and purchasing patterns, an overview of key market players, etc., are available in the form of comprehensive reports as well as excel-based data worksheets.
India Snack Bar Market Report - Table of Contents
1. EXECUTIVE SUMMARY & KEY FINDINGS
2. REPORT OFFERS
3. INTRODUCTION
- 3.1 Study Assumptions & Market Definition
- 3.2 Scope of the Study
- 3.3 Research Methodology
4. KEY INDUSTRY TRENDS
- 4.1 Regulatory Framework
- 4.2 Consumer Buying Behavior
- 4.3 Ingredient Analysis
- 4.4 Value Chain & Distribution Channel Analysis
5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)
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5.1 Confectionery Variant
- 5.1.1 Cereal Bar
- 5.1.2 Fruit & Nut Bar
- 5.1.3 Protein Bar
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5.2 Distribution Channel
- 5.2.1 Convenience Store
- 5.2.2 Online Retail Store
- 5.2.3 Supermarket/Hypermarket
- 5.2.4 Others
6. COMPETITIVE LANDSCAPE
- 6.1 Key Strategic Moves
- 6.2 Market Share Analysis
- 6.3 Company Landscape
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6.4 Company Profiles
- 6.4.1 Bagrrys India Private Limited
- 6.4.2 Fitshit Health Solutions Pvt. Ltd
- 6.4.3 FitSport Nutrition Foods Pvt. Ltd
- 6.4.4 General Mills Inc.
- 6.4.5 Happilo International Pvt. Ltd
- 6.4.6 ITC Limited
- 6.4.7 Kellogg Company
- 6.4.8 Mondelēz International Inc.
- 6.4.9 Monsoon Harvest
- 6.4.10 Naturell India Pvt. Ltd
- 6.4.11 Nourish Organic Foods Pvt. Ltd
- 6.4.12 Pure Snacks Pvt. Ltd
- 6.4.13 Sproutlife Foods Pvt. Ltd
- 6.4.14 UNIBIC Foods India Pvt. Ltd
- 6.4.15 Wholesome Habits Private Limited
- 6.4.16 WIMWI Foods Private Limited
- *List Not Exhaustive
7. KEY STRATEGIC QUESTIONS FOR CONFECTIONERY CEOS
8. APPENDIX
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8.1 Global Overview
- 8.1.1 Overview
- 8.1.2 Porter’s Five Forces Framework
- 8.1.3 Global Value Chain Analysis
- 8.1.4 Market Dynamics (DROs)
- 8.2 Sources & References
- 8.3 List of Tables & Figures
- 8.4 Primary Insights
- 8.5 Data Pack
- 8.6 Glossary of Terms
List of Tables & Figures
- Figure 1:
- VOLUME OF SNACK BAR MARKET, METRIC TONNES, INDIA, 2018 - 2030
- Figure 2:
- VALUE OF SNACK BAR MARKET, USD, INDIA, 2018 - 2030
- Figure 3:
- VOLUME OF SNACK BAR MARKET BY CONFECTIONERY VARIANT, METRIC TONNES, INDIA, 2018 - 2030
- Figure 4:
- VALUE OF SNACK BAR MARKET BY CONFECTIONERY VARIANT, USD, INDIA, 2018 - 2030
- Figure 5:
- VOLUME SHARE OF SNACK BAR MARKET BY CONFECTIONERY VARIANT, %, INDIA, 2018 VS 2024 VS 2030
- Figure 6:
- VALUE SHARE OF SNACK BAR MARKET BY CONFECTIONERY VARIANT, %, INDIA, 2018 VS 2024 VS 2030
- Figure 7:
- VOLUME OF CEREAL BAR MARKET, METRIC TONNES, INDIA, 2018 - 2030
- Figure 8:
- VALUE OF CEREAL BAR MARKET, USD, INDIA, 2018 - 2030
- Figure 9:
- VALUE SHARE OF CEREAL BAR MARKET BY DISTRIBUTION CHANNEL, %, INDIA, 2023 VS 2030
- Figure 10:
- VOLUME OF FRUIT & NUT BAR MARKET, METRIC TONNES, INDIA, 2018 - 2030
- Figure 11:
- VALUE OF FRUIT & NUT BAR MARKET, USD, INDIA, 2018 - 2030
- Figure 12:
- VALUE SHARE OF FRUIT & NUT BAR MARKET BY DISTRIBUTION CHANNEL, %, INDIA, 2023 VS 2030
- Figure 13:
- VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, INDIA, 2018 - 2030
- Figure 14:
- VALUE OF PROTEIN BAR MARKET, USD, INDIA, 2018 - 2030
- Figure 15:
- VALUE SHARE OF PROTEIN BAR MARKET BY DISTRIBUTION CHANNEL, %, INDIA, 2023 VS 2030
- Figure 16:
- VOLUME OF SNACK BAR MARKET BY DISTRIBUTION CHANNEL, METRIC TONNES, INDIA, 2018 - 2030
- Figure 17:
- VALUE OF SNACK BAR MARKET BY DISTRIBUTION CHANNEL, USD, INDIA, 2018 - 2030
- Figure 18:
- VOLUME SHARE OF SNACK BAR MARKET BY DISTRIBUTION CHANNEL, %, INDIA, 2018 VS 2024 VS 2030
- Figure 19:
- VALUE SHARE OF SNACK BAR MARKET BY DISTRIBUTION CHANNEL, %, INDIA, 2018 VS 2024 VS 2030
- Figure 20:
- VOLUME OF SNACK BAR MARKET SOLD VIA CONVENIENCE STORE, METRIC TONNES, INDIA, 2018 - 2030
- Figure 21:
- VALUE OF SNACK BAR MARKET SOLD VIA CONVENIENCE STORE, USD, INDIA, 2018 - 2030
- Figure 22:
- VALUE SHARE OF SNACK BAR MARKET SOLD VIA CONVENIENCE STORE BY CONFECTIONERY VARIANTS, %, INDIA, 2023 VS 2030
- Figure 23:
- VOLUME OF SNACK BAR MARKET SOLD VIA ONLINE RETAIL STORE, METRIC TONNES, INDIA, 2018 - 2030
- Figure 24:
- VALUE OF SNACK BAR MARKET SOLD VIA ONLINE RETAIL STORE, USD, INDIA, 2018 - 2030
- Figure 25:
- VALUE SHARE OF SNACK BAR MARKET SOLD VIA ONLINE RETAIL STORE BY CONFECTIONERY VARIANTS, %, INDIA, 2023 VS 2030
- Figure 26:
- VOLUME OF SNACK BAR MARKET SOLD VIA SUPERMARKET/HYPERMARKET, METRIC TONNES, INDIA, 2018 - 2030
- Figure 27:
- VALUE OF SNACK BAR MARKET SOLD VIA SUPERMARKET/HYPERMARKET, USD, INDIA, 2018 - 2030
- Figure 28:
- VALUE SHARE OF SNACK BAR MARKET SOLD VIA SUPERMARKET/HYPERMARKET BY CONFECTIONERY VARIANTS, %, INDIA, 2023 VS 2030
- Figure 29:
- VOLUME OF SNACK BAR MARKET SOLD VIA OTHERS, METRIC TONNES, INDIA, 2018 - 2030
- Figure 30:
- VALUE OF SNACK BAR MARKET SOLD VIA OTHERS, USD, INDIA, 2018 - 2030
- Figure 31:
- VALUE SHARE OF SNACK BAR MARKET SOLD VIA OTHERS BY CONFECTIONERY VARIANTS, %, INDIA, 2023 VS 2030
- Figure 32:
- MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, INDIA, 2018 - 2023
- Figure 33:
- MOST ADOPTED STRATEGIES, COUNT, INDIA, 2018 - 2023
- Figure 34:
- VALUE SHARE OF MAJOR PLAYERS, %, INDIA, 2022
India Snack Bar Industry Segmentation
Cereal Bar, Fruit & Nut Bar, Protein Bar are covered as segments by Confectionery Variant. Convenience Store, Online Retail Store, Supermarket/Hypermarket, Others are covered as segments by Distribution Channel.
- Convenience stores remain the most widely preferred channel for purchasing snack bars in India, dominating the overall distribution channels. The sales volume of snack bars through convenience stores is estimated to register an 8.3% volume share in 2024 compared to 2022. Convenience stores provide an ideal platform for snack bar brands to showcase their products, allowing consumers to select from a full range of snack bar variants. The nationwide network of these operators allows easy access to both local and mainstream confectionery brands. In 2022, 24 SEVEN Group had more than 100 convenience stores, while Spencer's has 120 stores in India, most of which were in high-traffic locations. These stores strategize on where to place the products for direct consumption or how to create a "fast in-out" zone for quick purchases.
- Supermarkets and hypermarkets are the second most preferred channels to purchase snack bars after convenience stores in India. These stores are known for offering snack bars under various labels, including clean-label products and free-form varieties. This enables consumers to easily select the products depending on their preferences, resulting in increasing demand for these retailers. The popular brands offering free-from varieties of snack bars through these channels include Kellogg's, The Whole Truth, Nature Valley, and Nourish.
- The online channel is projected to be the fastest-growing distribution channel for snack bar products, with an anticipated CAGR of 4.04% in terms of value during 2023-2030. The rising number of internet users is anticipated to drive online sales of snack bars during the forecast period. In 2023, India’s internet penetration rate stood at 48.7% of the total population.
| Confectionery Variant | Cereal Bar |
| Fruit & Nut Bar | |
| Protein Bar | |
| Distribution Channel | Convenience Store |
| Online Retail Store | |
| Supermarket/Hypermarket | |
| Others |
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Market Definition
- Milk and White Chocolate - Milk chocolates is a solid chocolate made with milk (in the form of either milk powder, liquid milk, or condensed milk) and cocoa solids. White chocolate is made from cocoa butter and milk and contains no cocoa solids whatsoever. The scope includes regular chocolates, low-sugar, and sugar-free variants
- Toffees & Nougats - Toffees include hard, chewy, and small or one-bite candies marketed with labels as toffee or toffee-like confectionery. Nougat is a chewy confection with almond, sugar, and egg white as a basic ingredient; and it originated in Europe and Middle East countries.
- Cereals Bars - A snack composed of breakfast cereal that has been compressed into a bar shape and is held together with a form of edible adhesive. The scope includes snack bars made with cereals such as rice, oats, corn, etc. mixed with a binding syrup. These also include products labeled as cereal bars, cereal treat bars, or grain bars.
- Chewing Gum - This is a preparation for chewing, usually made of flavored and sweetened chicle or such substitutes as polyvinyl acetate. The types of chewing gums included in the scope are sugar-chewing gums and sugar-free chewing gums
| Keyword | Definition |
|---|---|
| Dark Chocolate | Dark chocolate is a form of chocolate containing cocoa solids and cocoa butter without the milk. |
| White Chocolate | White chocolate is the type of chocolate containing the highest percentage of milk solids, typically around or over 30 percent. |
| Milk Chocolate | Milk chocolate is made from dark chocolate that has a low cocoa solid content and higher sugar content, plus a milk product. |
| Hard Candy | A candy made of sugar and corn syrup boiled without crystallizing. |
| Toffees | A hard, chewy, often brown sweet that is made from sugar boiled with butter. |
| Nougats | A chewy or brittle candy containing almonds or other nuts and sometimes fruit. |
| Cereal bar | A cereal bar is a bar-shaped food product, made by pressing cereals and usually dried fruit or berries, which are in most cases held together by glucose syrup. |
| Protein bar | Protein bars are nutrition bars that contain a high proportion of protein to carbohydrates/fats. |
| Fruit & Nut bar | These are often based on dates with other dried fruit and nut additions and, in some cases, flavorings. |
| NCA | The National Confectioners Association is an American trade organization that promotes chocolate, candy, gum and mints, and the companies that make these treats. |
| CGMP | Current good manufacturing practices are those conforming to the guidelines recommended by relevant agencies. |
| Unstandardized foods | Unstandardized foods are those that do not have a standard of identity or that deviate from a prescribed standard in any manner. |
| GI | The glycemic index (GI) is a way of ranking carbohydrate-containing foods based on how slowly or quickly they are digested and increase blood glucose levels over a period of time |
| Skimmed milk powder | Skimmed milk powder is obtained by removing water from pasteurized skim milk by spray-drying. |
| Flavanols | Flavanols are a group of compounds found in cocoa, tea, apples, and many other plant-based foods and beverages. |
| WPC | Whey protein concentrate- the substance obtained by the removal of sufficient nonprotein constituents from pasteurized whey so that the finished dry product contains greater than 25% protein. |
| LDL | Low density Lipoprotein- the bad cholesterol |
| HDL | High density Lipoprotein- the good cholesterol |
| BHT | butylated Hydroxytoluene is a lab-made chemical that is added to foods as a preservative. |
| Carrageenan | Carrageenan is an additive used to thicken, emulsify, and preserve foods and drinks. |
| Free form | Not containing certain ingredients, such as gluten, dairy, or sugar. |
| Cocoa butter | It is a fatty substance obtained from cocoa beans, used in the manufacture of confectionery. |
| Pastellies | A type of of Brazilian candy made from sugar, eggs, and milk. |
| Draggees | Small, round candies that are coated with a hard sugar shell |
| CHOPRABISCO | Royal Belgian Association of the chocolate, pralines, biscuit, and confectionery industry- A trade association that represents the Belgian chocolate industry. |
| European Directive 2000/13 | A European Union directive that regulates the labeling of food products |
| Kakao-Verordnung | The German chocolate ordinance, a set of regulations that define what can be labeled as "chocolate" in Germany. |
| FASFC | Federal Agency for the Safety of the Food Chain |
| Pectin | A natural substance that is derived from fruits and vegetables. It is used in confectionery to create a gel-like texture. |
| Invert sugars | A type of sugar that is made up of glucose and fructose. |
| Emulsifier | A substance that helps to mix to liquids that does not mix together. |
| Anthocyanins | A type of flavonoid that is responsible for the red, purple, and blue colors of confectionery. |
| Functional Foods | Foods that have been modified to provide additional health benefits beyond basic nutrition. |
| Kosher certificate | This certification verifies that the ingredients, production process including all machinery, and/or food-service process complies with the standards of Jewish dietary law |
| Chicory root extract | A natural extract from the chicory root that is a good source of fiber, calcium, phosphorous, and folate |
| RDD | Recommended daily dose |
| Gummies | A chewy gelatin-based candy that is often flavored with fruit. |
| Nutraceuticals | Food or dietary supplements that are claimed to have health benefits. |
| Energy bars | Snack bars that are high in carbohydrates and calories are designed to provide energy on the go. |
| BFSO | Belgian Food Safety Organization for the food chain. |
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Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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