India Snack Bar Market Size

India Snack Bar Market Analysis

The India Snack Bar Market size is estimated at 26.40 million USD in 2024, and is expected to reach 56.26 million USD by 2030, growing at a CAGR of 13.44% during the forecast period (2024-2030).

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26.40 Million

Market Size in 2024 (USD)

56.26 Million

Market Size in 2030 (USD)

10.36 %

CAGR (2018-2023)

13.44 %

CAGR (2024-2030)

Largest Segment by Confectionery Variant

51.30 %

value share, Cereal Bar, 2023

The increased sales of cereal bars are driven by the fact that they are an easy and affordable attain nutritious breakfast or snack on the go, making it the largest segment.

Largest Segment by Distribution Channel

80.52 %

value share, Convenience Store, 2023

Local strategic partners and acquisitions to enable product differentiation and variability coupled with product positioning made convenience stores the major segment.

Fastest-growing Segment by Confectionery variant

14.86 %

Projected CAGR, Fruit & Nut Bar, 2024-2030

Increased fiber content in fruit & nut bars, with various dried fruits and nuts with healthier unsaturated fats, is expected to make it the fastest-growing segment in future.

Fastest-growing Segment by Distribution Channel

14.85 %

Projected CAGR, Online Retail Store, 2024-2030

The ease of shopping experience through online channels and the increasing number of retailers' presence in this channel has become the major driver in the segment.

Leading Market Player

44.89 %

market share, Sproutlife Foods Pvt. Ltd, 2022

Extensive range of product offerings and the company's main focus on taste and nutritional profiles based on consumer preferences support Sproutlife Foods in the market.

Convenience stores account for more than 80% of the market share as the nationwide network of these operators allows easy access to both local and mainstream brands

India Snack Bar Industry Segmentation

Cereal Bar, Fruit & Nut Bar, Protein Bar are covered as segments by Confectionery Variant. Convenience Store, Online Retail Store, Supermarket/Hypermarket, Others are covered as segments by Distribution Channel.

• Convenience stores remain the most widely preferred channel for purchasing snack bars in India, dominating the overall distribution channels. The sales volume of snack bars through convenience stores is estimated to register an 8.3% volume share in 2024 compared to 2022. Convenience stores provide an ideal platform for snack bar brands to showcase their products, allowing consumers to select from a full range of snack bar variants. The nationwide network of these operators allows easy access to both local and mainstream confectionery brands. In 2022, 24 SEVEN Group had more than 100 convenience stores, while Spencer's has 120 stores in India, most of which were in high-traffic locations. These stores strategize on where to place the products for direct consumption or how to create a "fast in-out" zone for quick purchases.
• Supermarkets and hypermarkets are the second most preferred channels to purchase snack bars after convenience stores in India. These stores are known for offering snack bars under various labels, including clean-label products and free-form varieties. This enables consumers to easily select the products depending on their preferences, resulting in increasing demand for these retailers. The popular brands offering free-from varieties of snack bars through these channels include Kellogg's, The Whole Truth, Nature Valley, and Nourish.
• The online channel is projected to be the fastest-growing distribution channel for snack bar products, with an anticipated CAGR of 4.04% in terms of value during 2023-2030. The rising number of internet users is anticipated to drive online sales of snack bars during the forecast period. In 2023, India’s internet penetration rate stood at 48.7% of the total population.