Market Trends of india snack bar Industry
Strong demand from fitness-conscious consumers and the availability of clean-label products are driving the market
- Indian consumers' health concerns have prompted them to look for products with functional advantages, thus making snack bars an essential part of the Indian market. This implies that while indulgences remain the primary source of snacks, consumers are increasingly looking for healthier alternatives.
- Snack bars are available in various compositions and formats, including energy bars, protein bars, and cereal bars. The portable and convenient packaging of the snack bar, together with the high nutritional content, is driving the demand for snack bars in the market.
- As the demand for nutritious snack options increases, cereal bar manufacturers are seeing an increase in their sales volume. The fluctuation of the product price is linked to the fluctuation of the prices of their raw materials, such as cereals, grain, sugar, and other ingredients.
- With the growing popularity of high-protein snacks, there is a growing demand for snack bars in India.; As of January 2023, about 91% of the consumers expressed their desire to explore healthier options while seeking snacks.
