Market Trends of India Soy Beverages Industry
This section covers the major market trends shaping the India Soy Beverages Market according to our research experts:
Rising Production Volume of Soybeans across India
Soybean has experienced rapid development in terms of area and production expansion within a limited period in recent years, coupled with rapid selectivity in the development of the crop. In addition, increased production sustained by area increases has been facilitated by incentives provided by government policy in the form of subsidized inputs, price support for output, marketing infrastructure for the operation of effective price support policy, and the relative profitability of soybean as compared to its competing crops, which has contributed in further boosting the growth of the market.
Supermarkets/Hypermarkets To Drive The Sale For Soy Beverages
India has seen an increased penetration of organized retail stores such as supermarkets and hypermarkets. The advantage of a hypermarket or a supermarket over other stores is that these markets provide everything a consumer needs at one stop. Supermarkets/Hypermarkets account for the greatest share, with 47% of soy beverages sales. Soymilks are mainly stored in refrigerated cases and are also available in aseptic packages. Supermarkets/hypermarkets have proper refrigeration facilities to store the products for a longer time without any change in the properties. Furthermore, these supermarket/hypermarket chains search for new ways to increase sales through their channels. Discount offers, lending a new attractive look to the products, and making brochures are some of the techniques being adopted to increase sales.
