India Sports Drinks Market Size
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Study Period | 2018 - 2030 |
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Market Size (2024) | USD 71.92 Million |
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Market Size (2030) | USD 103.6 Million |
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Largest Share by Soft Drink Type | Isotonic |
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CAGR (2024 - 2030) | 6.28 % |
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Fastest Growing by Soft Drink Type | Hypertonic |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
India Sports Drinks Market Analysis
The India Sports Drinks Market size is estimated at 71.92 million USD in 2024, and is expected to reach 103.6 million USD by 2030, growing at a CAGR of 6.28% during the forecast period (2024-2030).
71.92 Million
Market Size in 2024 (USD)
103.6 Million
Market Size in 2030 (USD)
5.02 %
CAGR (2018-2023)
6.28 %
CAGR (2024-2030)
Largest Segment by Soft Drink Type
60.10 %
value share, Isotonic, 2023
Benefits of isotonic drinks which contains ingredients such as water, carbohydrate, and electrolytes which restores fluid and electrolyte homeostasis led the growth.
Largest Segment by Packaging Type
96.12 %
value share, PET Bottles, 2023
PET bottles make the product appealing to the consumers, due to its transparency and natural CO2 barrier properties it is high in demand, its recycling requires less energy.
Fastest-growing segment by Soft Drink Type
8.49 %
Projected CAGR, Hypertonic, 2024-2030
Rising demand among youth population engaged in gyms wiht its functionalities, new product innovations in flavors, packaging with emerging fitness trends fueling the sales.
Fastest-growing segment by Packaging Type
7.63 %
Projected CAGR, Metal Can, 2024-2030
Aluminum cans are gaining popularity in the sports drinks as aluminum cans save 20% space in transport compared to plastic bottles and 40% space compared to glass bottles.
Leading Market Player
62.72 %
market share, PepsiCo, Inc., Inc.
The company offers wide range of products under Gatorade brand, focusing on brand endorsements by international sports athletes to attract the consumer's interest.
Rising involvement in fitness activities elevates the demand for sports nutrition products, including sports drinks
- The Indian sport drinks market is witnessing robust growth, registering a value surge of 18.38% projected from 2022 to 2025. This uptick can be attributed to the increasing focus on active lifestyles, with sports drinks positioned as performance-enhancing beverages aiding in body replenishment. Furthermore, the expanding fitness landscape, evidenced by the rise in gyms and fitness centers, is bolstering the demand for fortified sports drinks. In 2022, India boasted around 20,000 gyms, a number that climbed to an estimated 50 lakh gym-goers by 2023.
- While gym-goers remain a minority, there has been a notable shift post-pandemic. With heightened health concerns, consumers are diversifying their physical activities, embracing practices like yoga, zumba, and aerobics. In 2023, India saw approximately 31% of females and 24% of males occasionally practicing yoga.
- Isotonic sports drinks reign supreme in the Indian market. These beverages mirror the body's natural sugar and salt concentrations, enabling swift fluid replacement during perspiration while offering ample carbohydrates. The surge in sports events, coupled with athlete endorsements, is propelling the demand for sports nutrition, including isotonic drinks. Notably, over 650 athletes participated in the 2023 Asian Games.
- The Indian government is making substantial investments in athletic facilities and training, bolstered by initiatives like Khelo India, the Fit India Movement, and other sports promotion schemes. This concerted push aligns with the growing adoption of performance nutrition, underscoring the potential for heightened demand for sports drinks in the coming years.
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India Sports Drinks Market Trends
The demand for sports drinks with cleaner labels, natural ingredients, and decreased sugar content has surged as consumers prioritize their health
- the greatest penetration of sports drinks can be seen in metro cities such as Delhi, Mumbai, and Kolkata, where there is a high frequency of consumption because of rising participation in sports, increasing purchasing power among consumers, and a sophisticated lifestyle.
- Isotonic sport drinks are becoming increasingly popular in India due to the increased sports participation. As isotonic drinks are a combination of Fluid, Electrolytes and Carbohydrates, that acts as an immediate fuel for the functional muscles.
- The prices of the sugar-free sports drink also depends upon the external factors such as importing, packaging, flavoring, etc. Availability of these products at varied price range enables the population to purchase the product that is in accoradance to their preferences and budget.
- The inclination of consumers toward maintaining health has increased their involvement in various sports activities, creating demand for different sports beverages and drinks. Around 42% of respondents said they are increasing the amount of physical activity.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- There is a growing need for convenient and effective hydrating solutions, fueling the demand for sports drinks catering to athletes and fitness enthusiasts
- Brands are differentiating themselves by offering unique/novel formulations, flavors and positioning with focus on hydration and electrolyte replenishment
India Sports Drinks Industry Overview
The India Sports Drinks Market is fairly consolidated, with the top five companies occupying 87.08%. The major players in this market are Cipla Limited, Gujarat Cooperative Milk Marketing Federation Limited, PepsiCo, Inc., Thai Beverages PCL and The Coca-Cola Company (sorted alphabetically).
India Sports Drinks Market Leaders
Cipla Limited
Gujarat Cooperative Milk Marketing Federation Limited
PepsiCo, Inc.
Thai Beverages PCL
The Coca-Cola Company
Other important companies include Congo Brands, Essen Nutrition Corporation, FDC Limited.
*Disclaimer: Major Players sorted in alphabetical order.
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India Sports Drinks Market News
- September 2023: Limca Sportz, the sports drink from Coca-Cola India's home-grown brand Limca, is thrilled to announce the launch of its new variant Limca Sportz ION4 in India.
- May 2022: Coca-Cola India extended the brand Limca into the hydrating sports drinks category, with the product Limca sportz. This will be the first brand extension for Limca, which was acquired from Ramesh Chauhan’s Parle Bisleri Ltd. in the early 1990s along with other valuable brands such as Thums Up, Maaza, and Gold Spot. Limca stands at number four within Coca-Cola India’s sparkling portfolio.
- January 2022: FDC limited expanded its portfolio with launch of its brand ‘Electral Z+ (ORS+Zinc Solution)’ which is a ready-to-drink OTC product, having unique formulation manufactured by Halewood Laboratories Private Ltd.
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We provide a comprehensive and exhaustive set of data pointers for global, regional, and country-level metrics that illustrate the fundamentals of the soft drinks industry. With the help of 45+ free charts, clients can access in-depth market analysis based on price trend analysis of per capita spending on various soft drinks, through granular-level segmental information supported by a repository of market data, trends, and expert analysis. Data and analysis on soft drink category, packaging type, distribution channel insights into consumer preferences and purchasing patterns, an overview of key market players, etc., are available in the form of comprehensive reports as well as excel-based data worksheets.
India Sports Drinks Market Report - Table of Contents
1. EXECUTIVE SUMMARY & KEY FINDINGS
2. REPORT OFFERS
3. INTRODUCTION
- 3.1 Study Assumptions & Market Definition
- 3.2 Scope of the Study
- 3.3 Research Methodology
4. KEY INDUSTRY TRENDS
- 4.1 Consumer Buying Behaviour
- 4.2 Innovations
- 4.3 Brand Share Analysis
- 4.4 Regulatory Framework
5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)
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5.1 Soft Drink Type
- 5.1.1 Electrolyte-Enhanced Water
- 5.1.2 Hypertonic
- 5.1.3 Hypotonic
- 5.1.4 Isotonic
- 5.1.5 Protein-based Sport Drinks
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5.2 Packaging Type
- 5.2.1 Aseptic packages
- 5.2.2 Metal Can
- 5.2.3 PET Bottles
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5.3 Sub Distribution Channel
- 5.3.1 Convenience Stores
- 5.3.2 Online Retail
- 5.3.3 Specialty Stores
- 5.3.4 Supermarket/Hypermarket
- 5.3.5 Others
6. COMPETITIVE LANDSCAPE
- 6.1 Key Strategic Moves
- 6.2 Market Share Analysis
- 6.3 Company Landscape
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6.4 Company Profiles
- 6.4.1 Cipla Limited
- 6.4.2 Congo Brands
- 6.4.3 Essen Nutrition Corporation
- 6.4.4 FDC Limited
- 6.4.5 Gujarat Cooperative Milk Marketing Federation Limited
- 6.4.6 PepsiCo, Inc.
- 6.4.7 Thai Beverages PCL
- 6.4.8 The Coca-Cola Company
- *List Not Exhaustive
7. KEY STRATEGIC QUESTIONS FOR SOFT DRINK CEOS
8. APPENDIX
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8.1 Global Overview
- 8.1.1 Overview
- 8.1.2 Porter’s Five Forces Framework
- 8.1.3 Market Dynamics (DROs)
- 8.2 Sources & References
- 8.3 List of Tables & Figures
- 8.4 Primary Insights
- 8.5 Data Pack
- 8.6 Glossary of Terms
List of Tables & Figures
- Figure 1:
- CONSUMER BUYING BEHAVIOUR
- Figure 2:
- INNOVATIONS
- Figure 3:
- BRAND SHARE ANALYSIS
- Figure 4:
- VOLUME OF SPORTS DRINKS MARKET, LITRES, INDIA, 2018 - 2030
- Figure 5:
- VALUE OF SPORTS DRINKS MARKET, USD, INDIA, 2018 - 2030
- Figure 6:
- VOLUME OF SPORTS DRINKS MARKET BY SOFT DRINK TYPE, LITRES, INDIA, 2018 - 2030
- Figure 7:
- VALUE OF SPORTS DRINKS MARKET BY SOFT DRINK TYPE, USD, INDIA, 2018 - 2030
- Figure 8:
- VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SOFT DRINK TYPE, %, INDIA, 2018 VS 2024 VS 2030
- Figure 9:
- VOLUME SHARE OF SPORTS DRINKS MARKET SPLIT BY SOFT DRINK TYPE, %, INDIA, 2018 VS 2024 VS 2030
- Figure 10:
- VOLUME OF ELECTROLYTE-ENHANCED WATER MARKET, LITRES, INDIA, 2018 - 2030
- Figure 11:
- VALUE OF ELECTROLYTE-ENHANCED WATER MARKET, USD, INDIA, 2018 - 2030
- Figure 12:
- VALUE SHARE OF ELECTROLYTE-ENHANCED WATER MARKET SPLIT BY PACKAGING TYPE, %, INDIA, 2023 VS 2030
- Figure 13:
- VOLUME OF HYPERTONIC MARKET, LITRES, INDIA, 2018 - 2030
- Figure 14:
- VALUE OF HYPERTONIC MARKET, USD, INDIA, 2018 - 2030
- Figure 15:
- VALUE SHARE OF HYPERTONIC MARKET SPLIT BY PACKAGING TYPE, %, INDIA, 2023 VS 2030
- Figure 16:
- VOLUME OF HYPOTONIC MARKET, LITRES, INDIA, 2018 - 2030
- Figure 17:
- VALUE OF HYPOTONIC MARKET, USD, INDIA, 2018 - 2030
- Figure 18:
- VALUE SHARE OF HYPOTONIC MARKET SPLIT BY PACKAGING TYPE, %, INDIA, 2023 VS 2030
- Figure 19:
- VOLUME OF ISOTONIC MARKET, LITRES, INDIA, 2018 - 2030
- Figure 20:
- VALUE OF ISOTONIC MARKET, USD, INDIA, 2018 - 2030
- Figure 21:
- VALUE SHARE OF ISOTONIC MARKET SPLIT BY PACKAGING TYPE, %, INDIA, 2023 VS 2030
- Figure 22:
- VOLUME OF PROTEIN-BASED SPORT DRINKS MARKET, LITRES, INDIA, 2018 - 2030
- Figure 23:
- VALUE OF PROTEIN-BASED SPORT DRINKS MARKET, USD, INDIA, 2018 - 2030
- Figure 24:
- VALUE SHARE OF PROTEIN-BASED SPORT DRINKS MARKET SPLIT BY PACKAGING TYPE, %, INDIA, 2023 VS 2030
- Figure 25:
- VOLUME OF SPORTS DRINKS MARKET BY PACKAGING TYPE, LITRES, INDIA, 2018 - 2030
- Figure 26:
- VALUE OF SPORTS DRINKS MARKET BY PACKAGING TYPE, USD, INDIA, 2018 - 2030
- Figure 27:
- VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY PACKAGING TYPE, %, INDIA, 2018 VS 2024 VS 2030
- Figure 28:
- VOLUME SHARE OF SPORTS DRINKS MARKET SPLIT BY PACKAGING TYPE, %, INDIA, 2018 VS 2024 VS 2030
- Figure 29:
- VOLUME OF SPORTS DRINKS MARKET SOLD VIA ASEPTIC PACKAGES, LITRES, INDIA, 2018 - 2030
- Figure 30:
- VALUE OF SPORTS DRINKS MARKET SOLD VIA ASEPTIC PACKAGES, USD, INDIA, 2018 - 2030
- Figure 31:
- VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA ASEPTIC PACKAGES, SPLIT BY SOFT DRINK TYPE %, INDIA, 2023 VS 2030
- Figure 32:
- VOLUME OF SPORTS DRINKS MARKET SOLD VIA METAL CAN, LITRES, INDIA, 2018 - 2030
- Figure 33:
- VALUE OF SPORTS DRINKS MARKET SOLD VIA METAL CAN, USD, INDIA, 2018 - 2030
- Figure 34:
- VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA METAL CAN, SPLIT BY SOFT DRINK TYPE %, INDIA, 2023 VS 2030
- Figure 35:
- VOLUME OF SPORTS DRINKS MARKET SOLD VIA PET BOTTLES, LITRES, INDIA, 2018 - 2030
- Figure 36:
- VALUE OF SPORTS DRINKS MARKET SOLD VIA PET BOTTLES, USD, INDIA, 2018 - 2030
- Figure 37:
- VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA PET BOTTLES, SPLIT BY SOFT DRINK TYPE %, INDIA, 2023 VS 2030
- Figure 38:
- VOLUME OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, LITRES, INDIA, 2018 - 2030
- Figure 39:
- VALUE OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, USD, INDIA, 2018 - 2030
- Figure 40:
- VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, %, INDIA, 2018 VS 2024 VS 2030
- Figure 41:
- VOLUME SHARE OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, %, INDIA, 2018 VS 2024 VS 2030
- Figure 42:
- VOLUME OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, LITRES, INDIA, 2018 - 2030
- Figure 43:
- VALUE OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, USD, INDIA, 2018 - 2030
- Figure 44:
- VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA CONVENIENCE STORES SPLIT BY SOFT DRINK TYPE, %, INDIA, 2023 VS 2030
- Figure 45:
- VOLUME OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, LITRES, INDIA, 2018 - 2030
- Figure 46:
- VALUE OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, USD, INDIA, 2018 - 2030
- Figure 47:
- VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA ONLINE RETAIL SPLIT BY SOFT DRINK TYPE, %, INDIA, 2023 VS 2030
- Figure 48:
- VOLUME OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, LITRES, INDIA, 2018 - 2030
- Figure 49:
- VALUE OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, USD, INDIA, 2018 - 2030
- Figure 50:
- VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA SPECIALTY STORES SPLIT BY SOFT DRINK TYPE, %, INDIA, 2023 VS 2030
- Figure 51:
- VOLUME OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, LITRES, INDIA, 2018 - 2030
- Figure 52:
- VALUE OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, USD, INDIA, 2018 - 2030
- Figure 53:
- VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA SUPERMARKET/HYPERMARKET SPLIT BY SOFT DRINK TYPE, %, INDIA, 2023 VS 2030
- Figure 54:
- VOLUME OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, LITRES, INDIA, 2018 - 2030
- Figure 55:
- VALUE OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, USD, INDIA, 2018 - 2030
- Figure 56:
- VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA OTHERS SPLIT BY SOFT DRINK TYPE, %, INDIA, 2023 VS 2030
- Figure 57:
- MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, INDIA, 2020 - 2023
- Figure 58:
- MOST ADOPTED STRATEGIES, COUNT, INDIA, 2020 - 2023
- Figure 59:
- VALUE SHARE OF MAJOR PLAYERS, %, INDIA, 2022
India Sports Drinks Industry Segmentation
Electrolyte-Enhanced Water, Hypertonic, Hypotonic, Isotonic, Protein-based Sport Drinks are covered as segments by Soft Drink Type. Aseptic packages, Metal Can, PET Bottles are covered as segments by Packaging Type. Convenience Stores, Online Retail, Specialty Stores, Supermarket/Hypermarket, Others are covered as segments by Sub Distribution Channel.
- The Indian sport drinks market is witnessing robust growth, registering a value surge of 18.38% projected from 2022 to 2025. This uptick can be attributed to the increasing focus on active lifestyles, with sports drinks positioned as performance-enhancing beverages aiding in body replenishment. Furthermore, the expanding fitness landscape, evidenced by the rise in gyms and fitness centers, is bolstering the demand for fortified sports drinks. In 2022, India boasted around 20,000 gyms, a number that climbed to an estimated 50 lakh gym-goers by 2023.
- While gym-goers remain a minority, there has been a notable shift post-pandemic. With heightened health concerns, consumers are diversifying their physical activities, embracing practices like yoga, zumba, and aerobics. In 2023, India saw approximately 31% of females and 24% of males occasionally practicing yoga.
- Isotonic sports drinks reign supreme in the Indian market. These beverages mirror the body's natural sugar and salt concentrations, enabling swift fluid replacement during perspiration while offering ample carbohydrates. The surge in sports events, coupled with athlete endorsements, is propelling the demand for sports nutrition, including isotonic drinks. Notably, over 650 athletes participated in the 2023 Asian Games.
- The Indian government is making substantial investments in athletic facilities and training, bolstered by initiatives like Khelo India, the Fit India Movement, and other sports promotion schemes. This concerted push aligns with the growing adoption of performance nutrition, underscoring the potential for heightened demand for sports drinks in the coming years.
| Soft Drink Type | Electrolyte-Enhanced Water |
| Hypertonic | |
| Hypotonic | |
| Isotonic | |
| Protein-based Sport Drinks | |
| Packaging Type | Aseptic packages |
| Metal Can | |
| PET Bottles | |
| Sub Distribution Channel | Convenience Stores |
| Online Retail | |
| Specialty Stores | |
| Supermarket/Hypermarket | |
| Others |
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Market Definition
- Carbonated Soft Drinks (CSDs) - Carbonated soft drinks (CSDs) refer to non-alcoholic beverages that are carbonated and typically flavored, containing dissolved carbon dioxide to create effervescence. These beverages commonly include cola, lemon-lime, orange, and various fruit-flavored sodas. Marketed in cans, bottles, or fountain dispense.
- Juices - We have considered packaged juices which encompass non-alcoholic beverages derived from fruits, vegetables, or a combination thereof, processed and sealed in various packaging formats such as bottles, cartons, or pouches. Excluding fresh juices, this market segment involves commercially prepared and preserved juices, often with added preservatives and flavors.
- Ready-to-Drink (RTD) Tea and RTD Coffee - Ready-to-Drink (RTD) tea and RTD coffee are pre-packaged, non-alcoholic beverages that are brewed and prepared for consumption without further dilution. RTD tea typically includes various tea varieties, infused with flavors and sweeteners, and comes in bottles, cans, or cartons. Similarly, RTD coffee involves pre-brewed coffee formulations, often mixed with milk, sugar, or flavorings, and is conveniently packaged for on-the-go consumption.
- Energy Drinks - Energy drinks are non-alcoholic beverages formulated to provide a quick boost of energy and alertness. Whereas, sports drinks are beverages designed to hydrate and replenish electrolytes, particularly after physical exertion, exercise, or intense activity
| Keyword | Definition |
|---|---|
| Carbonated Soft Drinks | Carbonated soft drinks (CSDs) are a combination of carbonated water and flavouring, sweetened by sugar or a non-sugar sweeteners. |
| Standard Cola | Standard Cola is defined as the original flavor of cola soda. |
| Diet Cola | A cola-based soft drink containing no or low amounts of sugar |
| Fruit Flavored Carbonates | A carbonated beverage prepared from fruit juice/fruit flavor with carbonated water and containing sugar, dextrose, invert sugar or liquid glucose either singly or in combination. It may contain peel oil and fruit essences. |
| Juice | Juice is a drink made from the extraction or pressing of the natural liquid contained in fruit and vegetables. |
| 100% Juice | Fruit/vegetable juice made from fruit in the form of its juice with no water added to make up the volume. It is not permitted to add sugars, sweeteners, preservatives, flavourings or colourings to fruit juice. |
| Juice Drinks (up to 24% Juice) | Fruit/vegetable juice drinks with up to 24% fruits/vegetable extract. |
| Nectars (25-99% Juice) | Juices that can have between 25 and 99% of fruit, with the minimum legal limits defined depending on the type of fruit |
| Juice concentrates | Juice Concentrates are those form of juices when most of this liquid is removed resulting in a thick, syrupy product known as juice concentrate. |
| RTD Coffee | Packaged coffee beverages that are sold in a prepared form and are ready for consumption at the time of purchase. |
| Iced Coffee | An iced coffee is a cold version of coffee, usually a combination of hot espresso and milk with ice added to it. |
| Cold Brew Coffee | Cold brew also called cold water extraction or cold pressing is made by steeping ground coffee in room-temperature water for several hours. |
| RTD Tea | Ready-to-drink (RTD) tea is a packaged tea product ready for immediate consumption without brewing or preparation |
| Iced Tea | Ice tea or iced tea is a drink made from tea without milk but with sugar and sometimes fruit flavourings, drunk cold. |
| Green Tea | Green tea is a tea beverage which promotes mental alertness, relieving digestive symptoms and promoting weight loss. |
| Herbal Tea | Herbal tea beverages are made from the infusion or decoction of herbs, spices, or other plant material in hot water. |
| Energy Drink | A type of drink containing stimulant compounds, usually caffeine, which is marketed as providing mental and physical stimulation. They may or may not be carbonated and may also contain sugar, other sweeteners, or herbal extracts, among numerous possible ingredients. |
| Sugar-free or Low-calories Energy Drinks | Sugar-free or Low-calories Energy Drinks are sugar-free, artificially sweetened energy drinks with few or no calories. |
| Traditional Energy Drink | Traditional Energy Drinks are functional soft drinks containing ingredients designed to boost the consumer's energy. |
| Natural/Oraganic Energy Drinks | Natural/Organic energy drinks are energy drinks free of artificial sweeteners and synthetic colorings. Instead, they contain naturally derived ingredients such as green tea, yerba mate, and botanical extracts. |
| Energy Shots | A small but highly concentrated energy drink that contains large amounts of caffeine and/or other stimulants. The quantity is comparatively smaller compared to energy drinks. |
| Sports Drink | Sports drinks are beverages designed specifically for the rapid supply of fluid, carbohydrates, and electrolytes before, during or after exercise. |
| Isotonic | Isotonic drinks contain similar concentrations of salt and sugar as in the human body, and are designed to quickly replace fluids lost during exercise but with an increase of carbohydrate. |
| Hypertonic | Hypertonic drinks have a higher concentration of salt and sugar than the human body. They are best drunk after exercise as it is important to replace glycogen levels quickly after exercise. |
| Hypotonic | Hypotonic drinks are designed to quickly replace fluids lost during exercise. They have very low carbohydrate content and a lower concentration of salt and sugar than the human body. |
| Electrolyte-Enhanced Water | Electrolyte water is water infused with electrically-charged minerals, such as sodium, potassium, calcium, and magnesium. |
| Protein-based Sport Drinks | Protein-based sports drinks are those sports drinks which has added protein in it that will improve performance and reduce muscle protein breakdown. |
| On-Trade | The on-trade refers to places that sell beverages for immediate consumption on the premises like bars, restaurants, and pubs |
| Off-Trade | Off-trade usually means places like liquor stores, supermarkets and other places where you don't consume the beverage right away. |
| Convenience Store | A retail business that provides the public with a convenient location to quickly purchase a wide variety of consumable products and services, generally food and gasoline. |
| Specialty store | A specialty store is a shop/store that carries a deep assortment of brands, styles, or models within a relatively narrow category of goods |
| Online Retail | Online retail is a type of eCommerce whereby a business sells goods or services directly to consumers from a website. |
| Aseptic Packaging | Aseptic packaging refers to the filling of a cold, commercially sterile product under sterile conditions into a presterilized container and closure under sterile conditions to form a seal that effectively excludes microorganisms. These includes tetra packs, cartons, pouches etc. |
| PET Bottle | PET bottle means a bottle made of polyethylene terephthalate. |
| Metal Cans | Metal containers made of aluminum or tin- plated or zinc-plated steel, which are commonly used for packaging food, beverages or other products. |
| Disposable Cups | Disposable Cup means a cup or other container designed for single use to serve beverages, such as water, cold drinks, hot drinks and alcoholic beverages. |
| Gen Z | A way of referring to the group of people who were born in the late 1990s and early 2000s. |
| Millenial | Anyone born between 1981 and 1996 (ages 23 to 38 in 2019) is considered a Millennial |
| Taurine | Taurine is an amino acid that supports immune health and nervous system function. |
| Bars & Pubs | It is a drinking establishment licensed to serve alcoholic drinks for consumption on the premises. |
| Café | It is a foodservice establishment serving refreshments (mainly coffee) and light meals. |
| On the go | It means doing / dealing with while busily engaged with something and not diverting plans in order to accommodate. |
| Internet Penetration | The Internet Penetration Rate corresponds to the percentage of the total population of a given country or region that uses the Internet. |
| Vending Machine | A machine that dispenses small articles such as food, drinks, or cigarettes when a coin or token is inserted |
| Discount store | A discount store or discounter offers a retail format in which products are sold at prices that are in principle lower than an actual or supposed "full retail price". Discounters rely on bulk purchasing and efficient distribution to keep down costs. |
| Clean Label | Clean label on the beverage market are drinks that are made from few ingredients of natural origin and are not or only slightly processed. |
| Caffeine | An alkaloid compound which is a stimulant of the central nervous system. It is mainly used recreationally, as a mild cognitive enhancer to increase alertness and attentional performance. |
| Extreme sport | Action sports, adventure sports or extreme sports are activities perceived as involving a high degree of risk. |
| High-intensity interval training | It incorporates several rounds that alternate between several minutes of high intensity movements to significantly increase the heart rate to at least 80% of one's maximum heart rate, followed by short periods of lower intensity movements. |
| Shelf life | The length of time for which an item remains usable, fit for consumption, or saleable. |
| Cream Soda | Cream soda is a sweet soft drink. Generally flavored with vanilla and based on the taste of an ice cream float |
| Root Beer | Root beer is a sweet North American soft drink traditionally made using the root bark of the sassafras tree Sassafras albidum or the vine of Smilax ornata as the primary flavor. Root beer is typically, but not exclusively, non-alcoholic, caffeine-free, sweet, and carbonated. |
| Vanilla Soda | A carbonated soft drink flavoured with vanilla. |
| Dairy-Free | A product that does not contain any milk or milk products from cows, sheep or goats. |
| Caffeine-Free Energy Drinks | Caffeine-free energy drinks rely on other ingredients to boost the energy. Popular choices include amino acids, B vitamins, and electrolytes. |
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Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated reports, custom consulting assignments, databases & subscription platforms
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