India Sports Drinks Market Size

India Sports Drinks Market Analysis

The India Sports Drinks Market size is estimated at 71.92 million USD in 2024, and is expected to reach 103.6 million USD by 2030, growing at a CAGR of 6.28% during the forecast period (2024-2030).

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71.92 Million

Market Size in 2024 (USD)

103.6 Million

Market Size in 2030 (USD)

5.02 %

CAGR (2018-2023)

6.28 %

CAGR (2024-2030)

Largest Segment by Soft Drink Type

60.10 %

value share, Isotonic, 2023

Benefits of isotonic drinks which contains ingredients such as water, carbohydrate, and electrolytes which restores fluid and electrolyte homeostasis led the growth.

Largest Segment by Packaging Type

96.12 %

value share, PET Bottles, 2023

PET bottles make the product appealing to the consumers, due to its transparency and natural CO2 barrier properties it is high in demand, its recycling requires less energy.

Fastest-growing segment by Soft Drink Type

8.49 %

Projected CAGR, Hypertonic, 2024-2030

Rising demand among youth population engaged in gyms wiht its functionalities, new product innovations in flavors, packaging with emerging fitness trends fueling the sales.

Fastest-growing segment by Packaging Type

7.63 %

Projected CAGR, Metal Can, 2024-2030

Aluminum cans are gaining popularity in the sports drinks as aluminum cans save 20% space in transport compared to plastic bottles and 40% space compared to glass bottles.

Leading Market Player

62.72 %

market share, PepsiCo, Inc., Inc.

The company offers wide range of products under Gatorade brand, focusing on brand endorsements by international sports athletes to attract the consumer's interest.

Rising involvement in fitness activities elevates the demand for sports nutrition products, including sports drinks

India Sports Drinks Industry Segmentation

Electrolyte-Enhanced Water, Hypertonic, Hypotonic, Isotonic, Protein-based Sport Drinks are covered as segments by Soft Drink Type. Aseptic packages, Metal Can, PET Bottles are covered as segments by Packaging Type. Convenience Stores, Online Retail, Specialty Stores, Supermarket/Hypermarket, Others are covered as segments by Sub Distribution Channel.

• The Indian sport drinks market is witnessing robust growth, registering a value surge of 18.38% projected from 2022 to 2025. This uptick can be attributed to the increasing focus on active lifestyles, with sports drinks positioned as performance-enhancing beverages aiding in body replenishment. Furthermore, the expanding fitness landscape, evidenced by the rise in gyms and fitness centers, is bolstering the demand for fortified sports drinks. In 2022, India boasted around 20,000 gyms, a number that climbed to an estimated 50 lakh gym-goers by 2023.
• While gym-goers remain a minority, there has been a notable shift post-pandemic. With heightened health concerns, consumers are diversifying their physical activities, embracing practices like yoga, zumba, and aerobics. In 2023, India saw approximately 31% of females and 24% of males occasionally practicing yoga.
• Isotonic sports drinks reign supreme in the Indian market. These beverages mirror the body's natural sugar and salt concentrations, enabling swift fluid replacement during perspiration while offering ample carbohydrates. The surge in sports events, coupled with athlete endorsements, is propelling the demand for sports nutrition, including isotonic drinks. Notably, over 650 athletes participated in the 2023 Asian Games.
• The Indian government is making substantial investments in athletic facilities and training, bolstered by initiatives like Khelo India, the Fit India Movement, and other sports promotion schemes. This concerted push aligns with the growing adoption of performance nutrition, underscoring the potential for heightened demand for sports drinks in the coming years.