India Wallpapers Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 636.10 Million |
| Market Size (2029) | USD 886.38 Million |
| CAGR (2024 - 2029) | 6.86 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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India Wallpapers Market Analysis
The India Wallpapers Market size is estimated at USD 636.10 million in 2024, and is expected to reach USD 886.38 million by 2029, growing at a CAGR of 6.86% during the forecast period (2024-2029).
The Indian wallpaper industry is experiencing promising growth prospects and several notable trends. The increasing focus on interior decoration and design, along with the growing disposable income of Indian consumers, is driving the demand for wallpapers in residential and commercial spaces.
- Interior designers and home decorators play a pivotal role in crafting stylish and functional living spaces that cater to homeowners' needs. India's corporate landscape is witnessing rapid expansion, showing a surge in new office constructions and a heightened demand for interior design services. These designer trends shape office spaces that exude style and enhance productivity and creativity. The increasing demand for wallpaper in residential and commercial settings is predominantly influenced by designers aiming to give walls a fresh, modern aesthetic, transforming the space.
- Wallpapers' rising popularity is due to their broad spectrum of designs, patterns, and textures. From classic motifs to contemporary and abstract styles, wallpapers provide a versatile canvas for customization, catering to a diverse range of aesthetic tastes. This extensive variety allows consumers to personalize their spaces, making wallpapers a preferred choice for interior decoration.
- Consumers increasingly recognize the value of investing in high-quality, long-lasting decor. Wallpaper’s long-term reliability means fewer expenditures on redecorating, which can be a compelling factor for budget-conscious homeowners. Although the initial cost of wallpaper may be higher than paint, the reduced need for frequent repainting and touch-ups makes wallpaper a more cost-effective option over time. Homeowners can save on both materials and labor costs.
- Raising awareness about the availability of alternatives to traditional wallpaper involves highlighting various options and their benefits. Numerous wall coverings are available, including paint, wall decals, fabric panels, wood paneling, metal sheets, murals, and 3D wall panels. These alternatives offer unique advantages such as ease of installation, cost-effectiveness, aesthetic variety, and ease of maintenance.
India Wallpapers Market Trends
Residential Sector to Grow Rapidly
- The home decor industry is experiencing significant expansion in India, driven by various unique factors and industry dynamics. A surge in consumer disposable income, coupled with an escalating focus on interior aesthetics, enhances the home's functionality, offers comfort, and creates ambiance, which positively impacts mood and well-being, is the driving force behind the industry’s remarkable progress.
- A well-decorated wall, with its varied colors and textures, not only influences emotions but also improves the home’s overall ambiance. Unlike in the West, where wallpaper is often used throughout the house, Indians typically use wallpaper to create accent walls. This aesthetic choice impacts the availability, price, and cost-effectiveness of wallpaper types in India.
- For instance, the Indian residential market witnessed a significant surge in 2023, with the launch of over 350.75 (in thousands) new housing units, an increase from 146.63 (in thousands) in 2021. Despite robust demand, the trend of consistently high residential launches continues and is expected to continue to grow in the coming years.
- With the housing sector undergoing modernization and real estate residential spaces expanding, the stage is set for a robust wallpaper manufacturing, distribution, and selling landscape in the region. This growth trajectory is poised to unlock substantial market opportunities for wallpaper manufacturers during the forecast period.
E-commerce Segment to Witness Significant Growth
- E-commerce platforms provide a vast reach beyond geographical boundaries. This allows Indian wallpaper manufacturers and retailers to showcase their products to a much wider audience, including customers in remote areas who may not have access to physical stores.
- According to the India Brand Equity Foundation, the Indian e-commerce industry is experiencing significant growth and is projected to reach USD 350 billion by 2030.
- E-commerce platforms such as Amazon and India Mart offer convenience to consumers, allowing them to browse and purchase products from the comfort of their homes. This convenience factor can increase wallpaper sales as customers find it easier to explore various designs and make purchases online.
- By selling through e-commerce platforms, Indian wallpaper manufacturers can potentially reduce costs associated with maintaining physical stores, such as rent, utilities, and staffing. These cost savings can be passed on to the customers through competitive pricing, making wallpapers more affordable and appealing.
- E-commerce platforms often provide valuable data and insights into consumer behavior and preferences. Indian wallpaper manufacturers can leverage this data to understand customer preferences better, optimize their product offerings, and effectively tailor their marketing strategies to target specific customer segments.
India Wallpapers Industry Overview
The competitive rivalry is notably intense in the Indian wallpaper market, characterized by competition among established vendors. This heightened rivalry, typical of the industry, tends to push prices down, thereby squeezing the overall profitability. Brand recognition emerges as a pivotal factor, reflecting consumers' strong preference for well-established brands. Moreover, market penetration is on the rise, bolstered by the dominance of key players in mature markets. The analysis indicates that the competitive rivalry is poised to maintain its intensity during the forecast period.
- February 2024: Asian Paints, a leading Indian multinational in the paint industry, unveiled its Paris-Calcutta Collection in partnership with renowned designer Sabyasachi. Drawing inspiration from Kolkata, often dubbed the 'Paris of the East,' the collection features a diverse range. It includes over 30 distinct wallpapers and a rich selection of more than 120 fabrics, presented across four unique volumes. The collection encapsulates Sabyasachi's interpretation of North Africa and Persia's vibrant souks and bazaars, from grand damasks to reimagined kilims and paisleys.
- February 2024: Life n Colors, a prominent luxury wallpaper brand, launched its latest collection called Suneherii. This exclusive line seamlessly blends with intricate detailing, setting a new standard for ultra-luxury wallpaper designs.
India Wallpapers Market Leaders
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Marshalls Wallcoverings
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Elementto Lifestyle Wallcoverings Pvt. Ltd
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Excel Wallcoverings
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Eximus Wallpaper
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Adornis Wallpapers
*Disclaimer: Major Players sorted in no particular order
India Wallpapers Market News
- February 2024: Life n Colours, a luxury wallpaper brand, unveiled its latest collection, the Suneherii Collection; this exclusive line seamlessly blends opulence and intricate detailing, epitomizing the essence of ultra-luxury wallpapers drawing from India's vibrant art and cultural heritage,
- August 2023: Berger Paints increased its monthly capacity by doubling its revenue. The company strategically established three new greenfield plants: one in West Bengal, one in Odisha, and one in the country's western region.
Indian Wallpapers Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumption and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET INSIGHTS
- 4.1 Market Overview (Covers Export Import Trend Analysis of Wallpapers based on relevant HS Code)
- 4.2 Industry Value Chain Analysis
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4.3 Industry Attractiveness - Porter's Five Forces Analysis
- 4.3.1 Bargaining Power of Suppliers
- 4.3.2 Bargaining Power of Buyers
- 4.3.3 Threat of New Entrants
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5. MARKET DYNAMICS
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5.1 Market Drivers
- 5.1.1 Infrastructural Development And Changing Lifestyle
- 5.1.2 Growing Consumer Preference for Decorative Wallpaper Instead of Painting
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5.2 Market Challenges
- 5.2.1 Awareness for Alternatives Availability of Wallpaper
- 5.2.2 Shorter Life-span on Exposure to Heat and Moisture
6. MARKET SEGMENTATION
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6.1 By Type
- 6.1.1 Vinyl-based
- 6.1.2 Non-woven
- 6.1.3 Paper/Traditional Wallpaper
- 6.1.4 Fabric (Textile)
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6.2 By Distribution Channel
- 6.2.1 E-commerce
- 6.2.2 Retail
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6.3 By End User
- 6.3.1 Residential
- 6.3.2 Commercial (Covers the Trend Analysis for the Listed Commercial Applications)
- 6.3.2.1 Hospitality
- 6.3.2.2 Corporate Office Space
- 6.3.2.3 Salons and Spas
- 6.3.2.4 Hospitals
- 6.3.2.5 Other Commercial End Users
7. COMPETITIVE LANDSCAPE
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7.1 Company Profiles*
- 7.1.1 Marshalls Wallcoverings
- 7.1.2 Elementto Lifestyle Wallcoverings Pvt. Ltd
- 7.1.3 Excel Wallcoverings
- 7.1.4 Eximus Wallpaper
- 7.1.5 Adornis Wallpapers
- 7.1.6 Gratex Industries Ltd
- 7.1.7 WOLTOP INDIA PVT. LTD
- 7.1.8 Ultra Walls (Sonu Art)
- 7.1.9 Asian Paints Ltd
- 7.1.10 Berger Paints Ltd
- 7.1.11 D'Decor Home Fabrics Pvt. Ltd
- 7.1.12 Life n Colors Private Limited
- 7.1.13 Wallskin (Green Apple Design Pvt. Ltd)
- 7.1.14 Jaypore E-Commerce Private Limited (Aditya Birla Fashion & Retail Limited)
- 7.1.15 India Circus by Krsnaa Mehta (A Godrej Venture)
8. MARKET OPPORTUNITIES AND FUTURE TRENDS
India Wallpapers Industry Segmentation
Wallpaper is utilized in interior design to conceal the inner walls of residential and commercial structures. Typically, it comes in rolls and is attached to a wall with wallpaper paste.
The Indian wallpapers market is segmented by type (vinyl-based, non-woven, paper/traditional wallpaper, and fabric [textile]), distribution channel (e-commerce and retail), and end user (residential and commercial [hospitality, corporate office space, salons and spas, and hospitals, and other commercial end users]). The market sizes and forecasts are in terms of value (USD) for all the above segments.
| By Type | Vinyl-based | |
| Non-woven | ||
| Paper/Traditional Wallpaper | ||
| Fabric (Textile) | ||
| By Distribution Channel | E-commerce | |
| Retail | ||
| By End User | Residential | |
| Commercial (Covers the Trend Analysis for the Listed Commercial Applications) | Hospitality | |
| Corporate Office Space | ||
| Salons and Spas | ||
| Hospitals | ||
| Other Commercial End Users |
Indian Wallpapers Market Research FAQs
How big is the India Wallpapers Market?
The India Wallpapers Market size is expected to reach USD 636.10 million in 2024 and grow at a CAGR of 6.86% to reach USD 886.38 million by 2029.
What is the current India Wallpapers Market size?
In 2024, the India Wallpapers Market size is expected to reach USD 636.10 million.
Who are the key players in India Wallpapers Market?
Marshalls Wallcoverings, Elementto Lifestyle Wallcoverings Pvt. Ltd, Excel Wallcoverings, Eximus Wallpaper and Adornis Wallpapers are the major companies operating in the India Wallpapers Market.
What years does this India Wallpapers Market cover, and what was the market size in 2023?
In 2023, the India Wallpapers Market size was estimated at USD 592.46 million. The report covers the India Wallpapers Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the India Wallpapers Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Indian Wallpaper Industry Report
Statistics for the 2024 Indian Wallpaper market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Indian Wallpaper analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
