Market Share of India Wallpapers Industry
The competitive rivalry is notably intense in the Indian wallpaper market, characterized by competition among established vendors. This heightened rivalry, typical of the industry, tends to push prices down, thereby squeezing the overall profitability. Brand recognition emerges as a pivotal factor, reflecting consumers' strong preference for well-established brands. Moreover, market penetration is on the rise, bolstered by the dominance of key players in mature markets. The analysis indicates that the competitive rivalry is poised to maintain its intensity during the forecast period.
- February 2024: Asian Paints, a leading Indian multinational in the paint industry, unveiled its Paris-Calcutta Collection in partnership with renowned designer Sabyasachi. Drawing inspiration from Kolkata, often dubbed the 'Paris of the East,' the collection features a diverse range. It includes over 30 distinct wallpapers and a rich selection of more than 120 fabrics, presented across four unique volumes. The collection encapsulates Sabyasachi's interpretation of North Africa and Persia's vibrant souks and bazaars, from grand damasks to reimagined kilims and paisleys.
- February 2024: Life n Colors, a prominent luxury wallpaper brand, launched its latest collection called Suneherii. This exclusive line seamlessly blends with intricate detailing, setting a new standard for ultra-luxury wallpaper designs.
India Wallpapers Market Leaders
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Marshalls Wallcoverings
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Elementto Lifestyle Wallcoverings Pvt. Ltd
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Excel Wallcoverings
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Eximus Wallpaper
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Adornis Wallpapers
*Disclaimer: Major Players sorted in no particular order
