Market Size of India Wellness Tourism Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 19.43 Billion |
| Market Size (2029) | USD 26.55 Billion |
| CAGR (2024 - 2029) | 6.45 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Need a report that reflects how COVID-19 has impacted this market and its growth?
Wellness Tourism in India Market Analysis
The India Wellness Tourism Market size is estimated at USD 19.43 billion in 2024, and is expected to reach USD 26.55 billion by 2029, growing at a CAGR of 6.45% during the forecast period (2024-2029).
COVID-19 had a severe impact on the Wellness Tourism Market in India. The tourist inflow decreased drastically due to the pandemic-related restriction. The wellness tourism expenditure decreased by more than 40% for the period. India slipped to the 12th position in the world's top 20 most preferred wellness destinations.
India is the most popular tourist destination in South Asia, rapidly expanding. Experts have predicted a 110% growth in medical tourism in India. Medical tourism is expected to grow to over USD 13 Billion in 2023. Before the pandemic, India was the fastest-growing market for wellness tourism. Traditional Ayurvedic resorts, destination spas, and wellness retreats are among the expanding number of hotels/resorts in India that offer a complete package of treatments, experiences, and travel. Various places like Kerala and Uttarakhand are being developed as unique places for wellness tourism. Kerala is considered an authentic and place-based wellness tourism center for Ayurveda. Similarly, Uttarakhand is renowned for its Yoga Study Center in Rishikesh, featured in Tripadvisor's Top 10 wellness destinations. However, India's growing wellness tourism market also has challenges, such as a shortage of skilled staff for spas and other wellness services and a lack of staff training to meet international standards.
Wellness Tourism in India Industry Segmentation
Global Wellness Institute defines Wellness Tourism as 'travel associated with maintaining or enhancing one's well-being and includes the pursuit of physical, mental, spiritual or environmental 'wellness' while traveling for leisure or business.' This report aims to provide a detailed analysis of the Wellness Tourism Market in India. It focuses on the market dynamics, emerging trends in the segments, the future of markets, and insights into various drivers and restraints. Also, it analyses the key players and the competitive landscape in the Wellness Tourism market in India. India Wellness Tourism Market can be segmented by service type (Transport, Lodging, Food & Beverage, Shopping, Activities & Excursions, and Others). by location (Domestic Wellness Tourism and International Wellness Tourism), and by travelers Type (Primary Wellness Travel and Secondary Wellness Travel). The report offers market size and forecasts in value (USD million) for all the above segments.
| By Service Type | |
| Transport | |
| Lodging | |
| Food & Beverage | |
| Shopping | |
| Activities and Excursions |
| By Location | |
| Domestic Wellness Tourism | |
| International Wellness Tourism |
| By Travelers Type | |
| Primary Wellness Travel | |
| Secondary Wellness Travel |
India Wellness Tourism Market Size Summary
The wellness tourism market in India is experiencing significant growth, driven by the country's rich cultural heritage and traditional practices such as Ayurveda, yoga, and meditation. Despite the challenges posed by the COVID-19 pandemic, which severely impacted tourist inflow and expenditure, India is rapidly expanding its position as a leading destination for wellness tourism in South Asia. The market is characterized by the development of Ayurvedic resorts, destination spas, and wellness retreats, particularly in regions like Kerala and Uttarakhand, which are renowned for their authentic wellness experiences. The Indian government's increased investment in the tourism sector, along with new regulations and subsidies, is further boosting domestic and international visitor spending, thereby enhancing the growth prospects of wellness tourism in the country.
The market is witnessing the entry of numerous players, ranging from large companies offering holistic wellness resorts to small and medium enterprises focusing on specific wellness programs. Major players such as Carnoustie Ayurveda and Wellness Resort, Niraamaya Wellness Retreat, and Ananda in the Himalayas are expanding their offerings to include luxury spa packages, traditional healing methods, and healthy food options, catering to the growing demand for comprehensive wellness experiences. However, the sector faces challenges, including a shortage of skilled staff and the need for training to meet international standards. Despite these challenges, the wellness tourism market in India is poised for substantial growth, with traditional medicine, personal care, and nutrition sectors contributing significantly to its expansion.
India Wellness Tourism Market Size - Table of Contents
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1. MARKET INSIGHTS AND DYNAMICS
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1.1 Market Overview
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1.2 Market Drivers
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1.3 Market Restraints
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1.4 Porter's Five Forces Analysis
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1.4.1 Threat of New Entrants
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1.4.2 Bargaining Power of Buyers/Consumers
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1.4.3 Bargaining Power of Suppliers
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1.4.4 Threat of Substitute Products
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1.4.5 Intensity of Competitive Rivalry
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1.5 Insight on Various Government Regulations in the Market
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1.6 Insights on Technological Innovations in the Market
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1.7 Impact of COVID-19 on the Market
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2. MARKET SEGMENTATION
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2.1 By Service Type
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2.1.1 Transport
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2.1.2 Lodging
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2.1.3 Food & Beverage
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2.1.4 Shopping
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2.1.5 Activities and Excursions
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2.2 By Location
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2.2.1 Domestic Wellness Tourism
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2.2.2 International Wellness Tourism
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2.3 By Travelers Type
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2.3.1 Primary Wellness Travel
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2.3.2 Secondary Wellness Travel
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India Wellness Tourism Market Size FAQs
How big is the India Wellness Tourism Market?
The India Wellness Tourism Market size is expected to reach USD 19.43 billion in 2024 and grow at a CAGR of 6.45% to reach USD 26.55 billion by 2029.
What is the current India Wellness Tourism Market size?
In 2024, the India Wellness Tourism Market size is expected to reach USD 19.43 billion.
