India Wireless Audio Industry Overview
The wireless audio device market in India is highly fragmented, with several regional and global players present. Some of the major players operating in the market include Imagine Marketing Limited (boat LIFESTYLE), Samsung, Apple Inc., Sony India, and Bose Corporation, among others. These players are adopting strategies such as product launches, product innovation, partnerships, and collaboration, among others, to capture a higher market share in the competitive market.
In November 2022, Audio-Technica introduced the ATH-M50xBT2 Wireless over-ear headphones in India. The new product is an update to the renowned ATH-M50x professional monitor headphones. SBC, AAC, and LDAC are audio codecs supported by headphones. Users will also be able to alter the EQ settings of the headphones via the A-T Connect app and transfer them to the headphones.
In November 2022, Noise, an Indian audio and accessory company, debuted India's initial gesture-controlled TWS buds. The all-new TWS earbuds from Noise, dubbed IntelliBuds, are being released in collaboration with the audio brand Bragi. Noise IntelliBuds, according to the firm, is the second brainchild of the brand's innovation incubator, Noise Labs.
India Wireless Audio Market Leaders
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Imagine Marketing Limited (boat LIFESTYLE)
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Apple Inc.
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Sony India
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Bose Corporation
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Samsung Electronics Co. Ltd.
- *Disclaimer: Major Players sorted in no particular order
