Market Size of India Wireless Speaker Industry
Study Period | 2019 - 2029 |
Base Year For Estimation | 2023 |
Market Size (2024) | USD 328.84 Million |
Market Size (2029) | USD 859.99 Million |
CAGR (2024 - 2029) | 21.20 % |
Market Concentration | Low |
Major Players*Disclaimer: Major Players sorted in no particular order |
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India Wireless Speaker Market Analysis
The India Wireless Speaker Market size is estimated at USD 328.84 million in 2024, and is expected to reach USD 859.99 million by 2029, growing at a CAGR of 21.20% during the forecast period (2024-2029).
The market's growth is influenced by the increased penetration of smartphones, internet access at lower rates, increased demand for portability and flexibility, and increased technology development and adoption rate.
- The speaker market offers a comprehensive range of products, from home theatre systems that provide an inclusive listening experience to wireless speakers that can help users play audio/video anywhere they wish. For instance, in July 2022, Xiaomi Smart Speaker with IR Blaster was launched in India. The new smart speaker from the smartphone company comes with New LED Clock Design and an IR blaster, with Google Assistant powers.
- Moreover, in June 2022, Bose launched its most delinquent Bluetooth speaker as part of its Soundlink series in India. The speaker features a robust design and comes with the company's proprietary Bose PositionIQ technology, which automatically detects the speaker's orientation to deliver improved audio playback. Such developments in smart speakers will further drive market growth.
- The studied market is highly driven by the increase in users of smartphones and smart devices. These devices use smart speakers that allow users to connect the speakers with any smart devices incorporated with wireless connections. Furthermore, according to IBEF, Samsung announced plans to invest Rs. 3.7 lakh crore (USD 50 billion) in India over the next five years to manufacture phones. It intends to produce phones worth Rs. 2.2 lakh crore (USD 30 billion), priced above Rs. 15,000 (USD 200), under the PLI scheme.
- Moreover, Tier 2 cities in India are rapidly moving toward medium and premium price categories, while smaller towns and villages are upgrading to low and medium-priced branded products, reducing the region's reliance on counterfeit and unlabeled goods. As a result, even though consumer spending power is gradually increasing, consumers remain price-sensitive, and market vendors must offer the best and most cost-effective option.
- The outbreak of COVID-19 across the globe significantly disrupted the supply chain and production of the studied market during the initial phase. The impact was more severe for semiconductor manufacturers, who provide semiconductors used in speakers. Due to labor shortages, many of the global semiconductor supply chain players had to reduce or even suspend their operations. These factors disrupted the global supply chain for semiconductors industries and have majorly impacted the speaker market globally.
India Wireless Speaker Industry Segmentation
Wireless Speakers run through infrared or radio transmission and, therefore, need not be connected to any central unit. These can be connected to various other devices through Bluetooth or Wi-Fi, providing benefits, such as built-in assistant, multiroom audio, and better sound quality and voice assistance.
The report provides a detailed analysis of various types of wireless speakers, distribution channels, and vendor analysis in the Indian marketplace. The impact of COVID-19 on the market and impacted segments are also covered under the scope of the study. Furthermore, the disruption of the factors affecting the market's expansion in the near future has been covered in the study regarding drivers and restraints. The market sizes and forecasts are provided in terms of value (USD million) for all the above segments.
By Type of Device | |
Bluetooth-Only | |
Wi-Fi (Excl. Smart Speakers and Incl. combo speakers) | |
Smart Speakers |
By Distribution Channel | |
Online (Incl. e-tailers and vendors own websites) | |
Offline |
India Wireless Speaker Market Size Summary
The Indian wireless speaker market is experiencing significant growth, driven by the increasing penetration of smartphones and the widespread availability of affordable internet access. This growth is further fueled by the rising demand for portable and flexible audio solutions, as well as advancements in technology and consumer adoption rates. The market offers a diverse range of products, from home theatre systems to portable wireless speakers, catering to the evolving preferences of consumers. The introduction of innovative products, such as Xiaomi's Smart Speaker with IR Blaster and Bose's Soundlink series, highlights the ongoing developments in the sector. These advancements are expected to further propel market expansion, as consumers increasingly seek enhanced audio experiences and smart features integrated with voice assistants.
The market landscape is characterized by a fragmented competitive environment, with numerous players striving to meet the dynamic demands of consumers. The growth of e-commerce and digital streaming services has also contributed to the rising demand for wireless speakers, as consumers seek portable and interoperable devices. The expansion of online sales channels, particularly in tier 2 and tier 3 cities, is facilitating greater access to branded products, while collaborations with local delivery networks are enhancing product availability. Despite challenges posed by the COVID-19 pandemic, such as supply chain disruptions, the market is poised for robust growth, supported by the increasing number of smartphone users and the high data consumption rates in India. The strategic initiatives by major companies, including product launches and partnerships with e-commerce platforms, are expected to drive further market development in the coming years.
India Wireless Speaker Market Size - Table of Contents
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1. MARKET INSIGHTS
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1.1 Market Overview
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1.2 Industry Attractiveness - Porter's Five Forces Analysis
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1.2.1 Bargaining Power of Suppliers
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1.2.2 Bargaining Power of Buyers
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1.2.3 Threat of New Entrants
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1.2.4 Threat of Substitute Products
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1.2.5 Intensity of Competitive Rivalry
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1.3 Industry Value Chain Analysis
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1.4 Assessment of the Impact of COVID-19 on the Market
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2. MARKET SEGMENTATION
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2.1 By Type of Device
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2.1.1 Bluetooth-Only
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2.1.2 Wi-Fi (Excl. Smart Speakers and Incl. combo speakers)
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2.1.3 Smart Speakers
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2.2 By Distribution Channel
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2.2.1 Online (Incl. e-tailers and vendors own websites)
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2.2.2 Offline
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India Wireless Speaker Market Size FAQs
How big is the India Wireless Speaker Market?
The India Wireless Speaker Market size is expected to reach USD 328.84 million in 2024 and grow at a CAGR of 21.20% to reach USD 859.99 million by 2029.
What is the current India Wireless Speaker Market size?
In 2024, the India Wireless Speaker Market size is expected to reach USD 328.84 million.