Market Size of Indonesia Bottled Water Industry
| Study Period | 2021 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2021 - 2022 |
| CAGR (2024 - 2029) | 8.15 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Indonesia Bottled Water Market Analysis
The Indonesia Bottled Water Market is expected to register a CAGR of 8.15% during the forecast period.
Changing customer preferences and growing demand for clean and safe drinking water aid the exponential growth of the bottled water market in Indonesia. Rising disposable income in the country is driving the market, thus enabling higher sales revenue for the market players. Increasing demand from the rising population and inefficient water supply management in certain countries is driving the market. The consumer shift to vitamin- and mineral-fortified sparkling water is expected to boost the growth of the sparkling water segment of the market studied.
Although Indonesia has sizable renewable water resources, supply and demand frequently do not coincide. On the sparsely populated islands of Papua, Kalimantan, and Sumatra, freshwater is in plentiful supply. On islands like Java that have a higher density of people, freshwater is less accessible. Due to severe contamination and poor access to piped water, West Java faces significant risks to the security of its urban water supply. Such factors have paved the way for the bottled water market's growth across the region. Moreover, the rising trend for healthy lifestyles and the wide utilization of bottled water for activities such as trekking and other sports activities are the major factors responsible for the high demand for bottled water. Furthermore, the growing demand for eco-friendly bottled water packaging is opening up lucrative market opportunities for both existing manufacturers and new entrants in the market under consideration.
Indonesia Bottled Water Industry Segmentation
Bottled water is drinking water packaged in plastic or glass bottles. Bottled water may be carbonated or not. Sizes range from small single-serving bottles to large carboys for water coolers. The Indonesian bottled water market is segmented by type and distribution channel. By type, the market is segmented into still water, sparkling water, and functional water; and by distribution channel, into supermarkets and hypermarkets, convenience stores, online retailers, on-trade, and other distribution channels. The report offers market size and forecasts for the bottled water market in terms of value (USD million) for all the above segments.
| Type | |
| Still Water | |
| Sparkling Water | |
| Functional Water |
| Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience Stores | |
| Online Retailers | |
| On-trade | |
| Other Distribution Channels |
Indonesia Bottled Water Market Size Summary
The Indonesian bottled water market is experiencing significant growth, driven by changing consumer preferences and an increasing demand for clean and safe drinking water. This growth is further supported by rising disposable incomes, which enable higher sales revenue for market players. The market is also benefiting from a shift towards vitamin- and mineral-fortified sparkling water, which is expected to boost the sparkling water segment. Despite the country's abundant renewable water resources, challenges such as inefficient water supply management and contamination issues, particularly in densely populated areas like Java, are fueling the demand for bottled water. The trend towards healthy lifestyles and the use of bottled water for outdoor activities also contribute to the market's expansion. Additionally, the growing demand for eco-friendly packaging presents lucrative opportunities for both established manufacturers and new entrants.
The market is characterized by a fragmented landscape with key players such as Danone SA, The Coca-Cola Company, Fraser and Neave Limited, Asahi Group Holdings, Ltd., and Nestle SA. These companies are actively engaging in product launches, mergers, acquisitions, and partnerships to strengthen their market positions. The introduction of new flavors and functional waters, which offer health benefits and lower calorie content, is gaining popularity among consumers. However, the premium pricing of functional waters has somewhat limited their market share. The government's initiatives to enhance water quality and transparency, along with new labeling requirements, are expected to further drive market growth. As the market continues to evolve, the focus on health and wellness, along with innovative marketing strategies, is likely to sustain the upward trajectory of the bottled water industry in Indonesia.
Indonesia Bottled Water Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 Type
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2.1.1 Still Water
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2.1.2 Sparkling Water
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2.1.3 Functional Water
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2.2 Distribution Channel
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2.2.1 Supermarkets/Hypermarkets
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2.2.2 Convenience Stores
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2.2.3 Online Retailers
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2.2.4 On-trade
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2.2.5 Other Distribution Channels
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Indonesia Bottled Water Market Size FAQs
What is the current Indonesia Bottled Water Market size?
The Indonesia Bottled Water Market is projected to register a CAGR of 8.15% during the forecast period (2024-2029)
Who are the key players in Indonesia Bottled Water Market?
The Coca-Cola Company, Nestle SA, Fraser and Neave, Limited., Asahi Group Holdings, Ltd. and Danone SA are the major companies operating in the Indonesia Bottled Water Market.
