Indonesia Digital Advertising Market Size & Share Analysis - Growth Trends & Forecasts (2024-2029)

Indonesia Digital Advertising Industry Overview

The Indonesian digital advertising market is fragmented because of the presence of several companies. Some key players are Accenture, Microsoft, Hewlett Packard Enterprise Development LP, Oracle, Intel Corporation, Google LLC, Amazon Web Services Inc., and SAP SE. Players in the market are introducing innovative solutions and forming partnerships to gain competitive advantages. For instance,

• In December 2023, with the growth in the advertising landscape in Indonesia, Aspire, Meta, and Bank Aladin collaborated to empower small and medium enterprises (SMEs) in Indonesia by offering productive loans in the form of credits. The collaboration enables businesses to tap into the vast potential of digital advertising on platforms like Facebook and Instagram. Many smaller internet marketers need help paying for their Meta campaigns with traditional cards, leading to delays in their campaign efforts. The collaboration between Aspire and Meta will allow the Aspire Card to be accepted as a payment method within the Meta platform.
• In June 2023, Thoughtful Media Group Inc. (TMG), a social commerce-focused, premium digital advertising network of Society Pass Incorporated (SoPa), acquired Newave, an Indonesia-based KOL management agency. With Newave onto TMG's ever-expanding TMG regional platform and merging Newave's dominant position in the nano and micro-influencer space with TMG's social commerce-focused ecosystem, the firm will provide additional channels for brands to market their products and services.