Market Share of Indonesia Home Furniture Industry
The Indonesian home furniture market is a fragmented industry. In terms of market share, some of the major players currently dominate the market. However, demand is driven by consumer income. Large companies compete through volume purchasing, breadth of products, and effective merchandising and marketing. Small companies focus on a market segment and compete through the depth of products and superior customer service. The major players are VIVERE Group, Republic Furniture Jepara, Raisa House Of Excellence, Integra Group, and IKEA.
Indonesia Home Furniture Market Leaders
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VIVERE Group
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Republic Furniture Jepara
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Raisa House Of Excellence
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Integra Group
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IKEA
*Disclaimer: Major Players sorted in no particular order
