Indonesia Pet Food Market Size

Indonesia Pet Food Market Analysis

The Indonesia Pet Food Market size is estimated at USD 1.61 billion in 2024, and is expected to reach USD 3.19 billion by 2029, growing at a CAGR of 14.65% during the forecast period (2024-2029).

Want to share this? Click here to share on social media or embed it on your website.

1.61 Billion

Market Size in 2024 (USD)

3.19 Billion

Market Size in 2029 (USD)

15.58 %

CAGR (2017-2023)

14.65 %

CAGR (2024-2029)

Largest Market by Product

68.54 %

value share, Food, 2022

The regular use of commercial food products, such as kibbles and wet foods, to meet the daily dietary requirements of pets increased the share of food products in the country.

Largest Market by Animal

66.06 %

value share, Cats, 2022

As cats are the major pets adopted in the country, their higher consumption demand for commercial pet foods, including treats and specialized diets, increased the market’s share.

Fastest-growing Market by Product

18.04 %

Projected CAGR, Pet Treats, 2023-2029

The growing demand for crunchy, dental, and freeze-dried treats is driving the market’s growth, as these treats often help in training and supporting the well-being of pets.

Fastest-growing Market by Animal

18.75 %

Projected CAGR, Cats, 2023-2029

With the expanding cat ownership rates, the consumer demand for commercial cat foods, including wet food and cat treats, resulted in the growth of the segment in the country.

Leading Market Player

11.95 %

market share, Mars Incorporated, 2022

Mars, Incorporated is the market leader, primarily focusing on product innovations in the country. It launched various pet food lines under the Royal Canin and Whiskas brands.

Cats held the major share due to the higher population driven by religious beliefs and low maintenance requirements

Indonesia Pet Food Industry Segmentation

Food, Pet Nutraceuticals/Supplements, Pet Treats, Pet Veterinary Diets are covered as segments by Pet Food Product. Cats, Dogs are covered as segments by Pets. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel.

• In Indonesia, the pet ownership rate has been steadily growing as the country’s economy is rapidly advancing, driven by increasing urbanization and industrialization. With increased exposure to Western cultures, urbanization, and the spread of the internet and social media, there has been a growing interest in keeping pets as companions. As a result, the pet population in Indonesia has seen a significant growth of 75.7% between 2017 and 2022.
• Cats are the most popularly owned pets in Indonesia, with a population of 5.1 million in 2022. This is because cats are gaining popularity as pets due to their low maintenance requirements and cost-effectiveness compared to other pets. As a result, the cat food market accounted for the largest share, with a value of USD 778.9 million in 2022, and is estimated to grow at the fastest rate, with a projected CAGR of 18.7% during the forecast period. This growth is driven by the increasing cat population in the country, which had a significant growth of 137.6% between 2017 and 2022.
• The dog ownership rate in Indonesia is low due to religious and cultural beliefs. Many of the Muslim households in Indonesia do not prefer dogs as pets. As a result, dogs were owned by 10% of Indonesian households. Therefore, the dog food market could reach a value of USD 124.3 million in 2022.
• Other animals have unique nutritional requirements that need to be fulfilled through specialized pet food products. As a result, the other animal pet food segment increased by USD 103.0 million between 2017 to 2022.
• The growing population of pets and the growing trend of pet humanization in the country are estimated to drive the pet food market during the forecast period.