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Indonesia Snack Bar Market Size (2024 - 2029)

The Indonesian snack bar market is experiencing growth driven by increasing consumer demand for healthy and convenient snacking options. This expansion is supported by a rise in health consciousness, the popularity of athletic activities, and the prevalence of lifestyle disorders. Key factors contributing to the market's size include vigorous promotional initiatives by market leaders, collaborations with sports and media figures, and the launch of innovative snack bar flavors and ingredients. The availability of snack bars through various retail channels and the growing preference for vegan products further enhance market growth. Additionally, urbanization, evolving nutritional choices, and substantial R&D efforts are significant drivers of the market's expansion.

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Market Size of Indonesia Snack Bar Industry

Indonesia Snack Bar Market Summary
Study Period 2018 - 2028
Base Year For Estimation 2022
Forecast Data Period 2024 - 2028
Historical Data Period 2018 - 2021
CAGR 7.50 %
Market Concentration Low

Major Players

Indonesia Snack Bar Market Major Players

*Disclaimer: Major Players sorted in no particular order
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Snacks Bar in Indonesia Market Analysis

The Indonesian snack bar market is expected to register a CAGR of 7.5% during the forecast period.

  • The market is primarily driven by rising consumer demand for healthy and convenient snacking options. Individuals' increased health consciousness and the expanding popularity of athletic and sporting activities also push the market's growth. In accordance with this, the rising prevalence of obesity and other lifestyle disorders is fueling market expansion.
  • Furthermore, vigorous promotion initiatives carried out by key market leaders and significant investments in collaborations with prominent sports and media figures are resulting in increased product consumption across the country. The launch of snack bars with unique tastes and ingredients, as well as their easy availability across online and offline organized retail channels, are also driving the market.
  • Increased snacking habits and consumers seeking healthier snacks are the key drivers for the market. Expanding modern grocery retail offering wide brands of packaged food and convenient packaging are various factors fueling the snack bar market growth.
  • Moreover, the demand for vegan snack bars has also increased with the inclination toward plant-based products and a vegan diet. Some of the prominent flavor components for plant-based snack bars include beet, spirulina, orange, peanut butter, brownie, and red berries. In addition, market competitors have been launching snack bars made with vegan components that contain little or no sugar. Rising urbanization, evolving nutritional choices among the Indonesian population, the introduction of targeted-consumer products, and substantial research and development (R&D) operations are some of the major drivers driving the market growth.

Snacks Bar in Indonesia Industry Segmentation

Snack bars offer the market players lucrative opportunities for growth in terms of functional ingredients, reduced sugar, savory spins, and plant proteins. 

Indonesia snack bar Market is segmented by type and distribution channel. Based on type, the market is segmented into cereal bars, energy bars, and other snack bars. Based on distribution channels, the market is segmented into supermarkets/hypermarkets, convenience/grocery stores, specialty stores, online stores, and others. 

The report offers market size and forecasts for the Indonesia Snack Bar Market in value (USD million) for all the above segments.

Product Type
Cereal Bars
Energy Bars
Other Product Types
Distribution Channel
Supermarkets/Hypermarkets
Convenience/Grocery Stores
Specialty Stores
Online Stores
Other Distribution Channels
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Indonesia Snack Bar Market Size Summary

The Indonesian snack bar market is experiencing robust growth, driven by a rising consumer preference for healthy and convenient snacking options. This trend is fueled by increased health consciousness among individuals and the growing popularity of athletic activities, which have heightened the demand for nutritious snacks. The market is further bolstered by the prevalence of lifestyle disorders, prompting consumers to seek healthier alternatives. Key market players are actively promoting their products through collaborations with sports and media figures, enhancing product visibility and consumption. The introduction of snack bars with unique flavors and ingredients, along with their widespread availability in both online and offline retail channels, is also contributing to market expansion. The demand for vegan snack bars is on the rise, reflecting a broader shift towards plant-based diets, with popular ingredients including beet, spirulina, and peanut butter.

The retail landscape in Indonesia is evolving, with modern grocery stores rapidly expanding and capturing market share from traditional outlets. Supermarkets and convenience stores are leading the sales channels for snack bars, offering a wide range of brands and bulk purchase discounts. The market is characterized by a high degree of fragmentation, with local businesses playing a significant role alongside major players like PT Matahari Putra Prima Tbk and convenience store leaders Alfamart and Indomaret. The preference for branded snacks is notable, with foreign brands often leading in product innovation and variety. Companies such as Otsuka Pharmaceutical Co., Ltd., Kalbe Farma, and Nestlé S.A. are at the forefront, focusing on flavor and ingredient innovation to cater to evolving consumer tastes. The market's growth is supported by strategic penetration of modern retail channels and continuous product development, ensuring a competitive landscape.

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Indonesia Snack Bar Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Product Type

      1. 2.1.1 Cereal Bars

      2. 2.1.2 Energy Bars

      3. 2.1.3 Other Product Types

    2. 2.2 Distribution Channel

      1. 2.2.1 Supermarkets/Hypermarkets

      2. 2.2.2 Convenience/Grocery Stores

      3. 2.2.3 Specialty Stores

      4. 2.2.4 Online Stores

      5. 2.2.5 Other Distribution Channels

Indonesia Snack Bar Market Size FAQs

The Indonesia Snack Bar Market is projected to register a CAGR of 7.5% during the forecast period (2023-2028).

Otsuka Pharmaceutical Co., Ltd., Kalbe Farma (FITBAR), Nestlé S.A., Go Natural and Rise Bar are the major companies operating in the Indonesia Snack Bar Market.

Indonesia Snacks Bar Market Report Snapshots