Indonesia Whey Protein Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 32 Million |
| Market Size (2029) | USD 41.30 Million |
| CAGR (2024 - 2029) | 5.23 % |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Indonesia Whey Protein Market Analysis
The Indonesia Whey Protein Market size is estimated at USD 32 million in 2024, and is expected to reach USD 41.30 million by 2029, growing at a CAGR of 5.23% during the forecast period (2024-2029).
- The key factors that drive the growth of the whey protein market in Indonesia are the rising demand for dairy ingredients and the keen interest of youngsters in protein-rich sports nutrition. Also, other factors, such as rising awareness among individuals to be fit and remain in shape and enhancing body immunity across the country, have led to significant growth in demand for whey protein in urban areas.
- This increase in muscle and fitness enthusiasts has prompted a growing consumer demand for whey-based protein sports beverages, specialized nutritional drinks, nutritional snack bars, and other products designed to optimize athletic performance. Furthermore, the demand for whey protein has been growing among individuals becoming more conscious of healthier lifestyles.
- Customers are becoming more aware of whey protein due to the regular protein supplement recommendations in fitness and sports clubs. Whey protein is additionally utilized in the food industry for its antimicrobial and antihypertensive qualities in baked products, dairy products, beverages, cereals, and infant foods. Therefore, it is anticipated that there will be an increase in whey protein sales.
- Due to growing health concerns during the pandemic, there has been an upsurge in public interest in products that promote immunity. As protein is crucial for improving immunity, consumers often use protein supplements to compensate for the gap in their regular protein intake. It is anticipated that these trends will persist throughout the upcoming years and increase demand for whey protein products.
- Patients with cancer undergoing chemotherapy or radiation therapy may struggle to achieve their nutritional demands due to a lack of appetite. Weight loss, protein-calorie malnutrition, and muscle loss could develop as a result. In this situation, whey protein is a great choice to supplement the diet. In the upcoming years, these characteristics are anticipated to fuel industry expansion.
Indonesia Whey Protein Market Trends
Rising Demand For Protein-Based Functional Food & Beverage
- With widespread attention that whey protein gained due to its functional benefits, it has become the choice of fitness-oriented Indonesian consumers, creating a demand for products containing whey. This has led to the demand for whey protein in the functional foods segment, as it is highly nutritional and makes the body healthier. This increased fitness enthusiasts in the growing middle-class population have increased the consumption rate of functional foods. In the confectionery industry, lactose and lactose derivatives are important whey-derived functional ingredients. It offers a cost-effective alternative to formulate caramels with excellent processability and the good eating quality.
- Whey protein is frequently employed to enhance biological value, produce superior physical, textural, and other food functional aspects, enhance sensory qualities, and develop high-protein and low-lactose products. Also, efforts to find novel uses, such as creating edible films, will help the sector expand.
- Food packaging made of biodegradable or edible materials is a practical solution to increase food quality and shelf life while lowering the environmental pollution. Over the projection period, this is anticipated to increase product demand.
- Additionally, whey protein contains WPCs (Whey Protein Concentrates) that continue soluble in the whey after casein precipitates at pH 4.6 and 20 °C. These concentrates are a heterogeneous mixture of several proteins containing lipids, lactose, and minerals. Moreover, WPC is a low-cost caramel blending substitute with greater flavor and processability.
- WPCs are used in several processes, including producing yogurt, drinks, and dairy desserts. These concentrates also provide protein to food products for infant nutrition. WPC exhibits a gelling property when heated and dissolved in water, which is useful in meat and nutrition applications. It is anticipated that these properties will support segment expansion.
- Therefore, the increasing health awareness among people in Indonesia is driving the market for Protein-Based Functional Food & Beverages, as most are involved in health and fitness regimes. For instance, according to a Snapcart survey, In Indonesia in 2021, a poll on digital health apps revealed that 86% of participants had heard of such apps. About half of those who had yet to use such services believed they still needed them.
- Therefore, the statistics indicate that people in Indonesia are inclined towards health awareness since Smartphone-compatible internet applications called "health tech apps" allow users to read health articles such as essential nutrients required to maintain a healthy body, etc. Hence, the increased health awareness among the people drives the market for Indonesia Whey Protein market.
Whey Protein Isolates Drive the Indonesia Whey Protein Market
- The escalated demand for protein from nutritional industries, such as medical & clinical nutrition, infant nutrition, and sports nutrition and goods markets, drives the whey protein isolates market. Also, other factors such as higher purity of whey isolate, with fewer carbs, lactose, and fat, and lower cost compared to the other whey protein types, thus intensifying the whey protein isolate market. Thus, it is a common choice for people who need to maintain low body fat without affecting their body muscles.
- This form of whey protein is popular among athletes, sportspersons, and people who are lactose intolerant. Due to their high protein purity and solution clarity, whey protein isolates are commonly used in dietary supplements, sports and health drinks, and beverages with additional protein.
- According to Ascent Protein website articles, whey protein isolate is the more protein-rich of the two whey protein types. Therefore, further processing removes most of the lactose and fat from whey protein isolate. Whey protein isolate typically contains at least 90% protein in most cases, which is why consumers prefer them.
- Whey protein isolates are used as dietary supplements because they have several health benefits. Since according to the Dairy Council, whey protein isolate (WPI) contains 90-95% protein concentration, 0.5-1% lactose, 0.5-1% fat and, therefore, widely used in protein supplementation products, protein bars, protein beverages, and other nutritional food products. Hydrolyzed whey protein isolate contains> 90% protein concentration, 0.5-1% lactose, and 0.5-1% Fat. It has easy-to-digest peptides in a highly digestible form that lower allergic reaction risk in vulnerable people. It is usually used in newborn formulae and products, including sports nourishment. Therefore, these factors are majorly driving the market in this region.
Indonesia Whey Protein Industry Overview
The Indonesian whey protein market is fragmented and competitive, owing to the presence of large regional and domestic players. Emphasis is given to the companies' merger, expansion, acquisition, and partnership, along with new product development, as strategic approaches adopted by the leading companies to boost their brand presence among consumers. Key players dominating the market include Lactalis Ingredients, FrieslandCampina Ingredients, Glanbia PLC, AB "Rokiškio sūris," Carbery Group Ltd., and SBH Foods Private Limited, among others.
Indonesia Whey Protein Market Leaders
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Lactalis Ingredients
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FrieslandCampina Ingredients
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Glanbia plc
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AB "Rokiškio sūris"
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Carbery Group Ltd.
*Disclaimer: Major Players sorted in no particular order
Indonesia Whey Protein Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions & Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
- 4.1 Market Drivers
- 4.2 Market Restraints
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4.3 Porter's Five Force Analysis
- 4.3.1 Bargaining Power of Suppliers
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Threat of New Entrants
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
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5.1 Type
- 5.1.1 Whey Protein Concentrates
- 5.1.2 Whey Protein Isolates
- 5.1.3 Hydrolyzed Whey Proteins
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5.2 Application
- 5.2.1 Sports and Performance Nutrition
- 5.2.2 Infant Formula
- 5.2.3 Functional/Fortified Food
6. COMPETITIVE LANDSCAPE
- 6.1 Most Adopted Strategies
- 6.2 Market Share Analysis
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6.3 Company Profiles
- 6.3.1 Lactalis Ingredients
- 6.3.2 FrieslandCampina Ingredients
- 6.3.3 Glanbia plc
- 6.3.4 AB "Rokiskio suris"
- 6.3.5 Carbery Group Ltd.
- 6.3.6 SBH Foods Private Limited
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. ABOUT US
Indonesia Whey Protein Industry Segmentation
Whey protein is one of the primary proteins found in dairy products. A byproduct of the cheese-making process, whey protein provides substantial amounts of the essential amino acids needed to carry out the functions that proteins perform in the body.
The scope of the Indonesia whey protein Mmrket report includes the segmentation of whey protein on the basis of type into whey protein concentrates, whey protein isolates, and hydrolyzed whey proteins. Further, segmentation has been done based on applications such as sports and performance nutrition, infant formula, and functional/fortified food.
For each segment, the market sizing and forecasts have been done based on value (in USD million).
| Type | Whey Protein Concentrates |
| Whey Protein Isolates | |
| Hydrolyzed Whey Proteins | |
| Application | Sports and Performance Nutrition |
| Infant Formula | |
| Functional/Fortified Food |
Indonesia Whey Protein Market Research FAQs
How big is the Indonesia Whey Protein Market?
The Indonesia Whey Protein Market size is expected to reach USD 32 million in 2024 and grow at a CAGR of 5.23% to reach USD 41.30 million by 2029.
What is the current Indonesia Whey Protein Market size?
In 2024, the Indonesia Whey Protein Market size is expected to reach USD 32 million.
Who are the key players in Indonesia Whey Protein Market?
Lactalis Ingredients, FrieslandCampina Ingredients, Glanbia plc, AB "Rokiškio sūris" and Carbery Group Ltd. are the major companies operating in the Indonesia Whey Protein Market.
What years does this Indonesia Whey Protein Market cover, and what was the market size in 2023?
In 2023, the Indonesia Whey Protein Market size was estimated at USD 30.33 million. The report covers the Indonesia Whey Protein Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Indonesia Whey Protein Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Whey Protein in Indonesia Industry Report
Statistics for the 2024 Whey Protein in Indonesia market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Whey Protein in Indonesia analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
