Instant Coffee Market Size (2024 - 2029)

The instant coffee market is projected to experience significant growth over the forecast period, driven by the increasing demand for convenient beverage options that are easy to prepare. The market's expansion is further supported by the rising popularity of ready-to-eat products among busy professionals and students, as well as the diverse availability of instant coffee through various distribution channels that cater to different consumer preferences. The focus on unique flavors and functional properties has led to the premiumization of instant coffee, with both multinational and local brands innovating to meet diverse consumer demands. Advancements in packaging, such as single-use sachets, are also expected to enhance the market's reach and sales.

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Market Size of Instant Coffee Industry

Instant Coffee Market Summary
Study Period 2019 - 2029
Market Size (2024) USD 33.18 Billion
Market Size (2029) USD 43.54 Billion
CAGR (2024 - 2029) 5.58 %
Fastest Growing Market South America
Largest Market Asia Pacific

Major Players

Instant Coffee Market Major Players

*Disclaimer: Major Players sorted in no particular order

Instant Coffee Market Analysis

The Instant Coffee Market size is estimated at USD 33.18 billion in 2024, and is expected to reach USD 43.54 billion by 2029, growing at a CAGR of 5.58% during the forecast period (2024-2029).

Convenience is the foremost factor driving the demand for instant coffee, which can be easily prepared. Moreover, the rising popularity of ready-to-eat products, especially among the working population and students, represents another significant factor impelling the market growth. Additionally, the wide availability of instant coffee, per different consumer tastes and preferences, through a wide range of distribution channels, supports the industry’s growth. Moreover, the increased focus on unique, authentic flavors and functional properties of coffee has aided in the premiumization of instant coffee. Multinational players and local craft brands emphasize designing authentic flavors to cater to the diversified demands of consumers. For instance, in September 2023, the Devon-based company Little’s launched a new Toffee Nut Instant Coffee made using premium beans that are roasted and freeze-dried. Additionally, the company launched its instant coffee products in different flavors ranging from Rich Hazelnut and French Vanilla to spiced Cardamom Bun and Christmas Spirit. Such innovations, coupled with advancements in packaging types, such as sachets catering to single-time users, are expected to further boost the sales of instant coffee products globally. 

Instant Coffee Industry Segmentation

Instant coffee is a beverage derived from brewed coffee beans and can be consumed easily by adding hot water or milk to powder or crystals. The global instant coffee market report is segmented by flavoring (flavored and unflavored instant coffee), packaging type (sachets, pouches, and jars), production technology (freeze-dried instant coffee and spray-dried instant coffee), distribution channel (supermarkets/hypermarkets, convenience/grocery stores, specialist retailers, online channels, and other distribution channels), and geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The report offers the market size in value terms in USD for all the above-mentioned segments. 

Flavoring
Flavored Instant Coffee
Unflavored Instant Coffee
Packaging
Sachets
Pouches
Jars
Production Technology
Freeze-dried Instant Coffee
Spray-dried Instant Coffee
Distribution Channel
Supermarkets/Hypermarkets
Convenience/Grocery Stores
Specialist Retailers
Online Channels
Other Distribution Channels
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
Germany
United Kingdom
France
Spain
Russia
Italy
Rest of Europe
Asia-Pacific
China
India
Japan
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle East and Africa
Saudi Arabia
South Africa
Rest of Middle East and Africa
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Instant Coffee Market Size Summary

The instant coffee market is experiencing significant growth, driven by the increasing demand for convenience and the rising popularity of ready-to-eat products among busy professionals and students. The market is further bolstered by the wide availability of instant coffee through diverse distribution channels, catering to various consumer tastes and preferences. The trend towards premiumization is notable, with both multinational corporations and local brands focusing on unique flavors and functional properties to meet the evolving demands of consumers. Innovations in product offerings, such as flavored and single-origin coffees, along with advancements in packaging, are expected to enhance the market's appeal and drive sales globally.

The global instant coffee market is characterized by a fragmented landscape, with numerous international and regional players vying for market share. Key companies like Nestlé SA, JM Smucker Company, JAB Holding Company, Starbucks Corporation, and Luigi Lavazza SpA are actively engaging in strategies such as product launches, mergers, acquisitions, and geographical expansions to strengthen their market presence. The market is witnessing a shift in consumer preferences, with countries like China and Japan showing increased adoption of instant coffee over traditional beverages. This shift, coupled with the growth of online retailing, particularly in regions like India, is contributing to the market's expansion.

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Instant Coffee Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

      1. 1.1.1 Growing Popularity of Single-Origin Coffee

      2. 1.1.2 Product Differentiation and Marketing Strategies

    2. 1.2 Market Restraints

      1. 1.2.1 Presence of Substitutes Hampering Market Growth

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Bargaining Power of Suppliers

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Threat of New Entrants

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Flavoring

      1. 2.1.1 Flavored Instant Coffee

      2. 2.1.2 Unflavored Instant Coffee

    2. 2.2 Packaging

      1. 2.2.1 Sachets

      2. 2.2.2 Pouches

      3. 2.2.3 Jars

    3. 2.3 Production Technology

      1. 2.3.1 Freeze-dried Instant Coffee

      2. 2.3.2 Spray-dried Instant Coffee

    4. 2.4 Distribution Channel

      1. 2.4.1 Supermarkets/Hypermarkets

      2. 2.4.2 Convenience/Grocery Stores

      3. 2.4.3 Specialist Retailers

      4. 2.4.4 Online Channels

      5. 2.4.5 Other Distribution Channels

    5. 2.5 Geography

      1. 2.5.1 North America

        1. 2.5.1.1 United States

        2. 2.5.1.2 Canada

        3. 2.5.1.3 Mexico

        4. 2.5.1.4 Rest of North America

      2. 2.5.2 Europe

        1. 2.5.2.1 Germany

        2. 2.5.2.2 United Kingdom

        3. 2.5.2.3 France

        4. 2.5.2.4 Spain

        5. 2.5.2.5 Russia

        6. 2.5.2.6 Italy

        7. 2.5.2.7 Rest of Europe

      3. 2.5.3 Asia-Pacific

        1. 2.5.3.1 China

        2. 2.5.3.2 India

        3. 2.5.3.3 Japan

        4. 2.5.3.4 Australia

        5. 2.5.3.5 Rest of Asia-Pacific

      4. 2.5.4 South America

        1. 2.5.4.1 Brazil

        2. 2.5.4.2 Argentina

        3. 2.5.4.3 Rest of South America

      5. 2.5.5 Middle East and Africa

        1. 2.5.5.1 Saudi Arabia

        2. 2.5.5.2 South Africa

        3. 2.5.5.3 Rest of Middle East and Africa

Instant Coffee Market Size FAQs

The Instant Coffee Market size is expected to reach USD 33.18 billion in 2024 and grow at a CAGR of 5.58% to reach USD 43.54 billion by 2029.

In 2024, the Instant Coffee Market size is expected to reach USD 33.18 billion.

Instant Coffee Market Report Snapshots

Instant Coffee Market Size - Industry Report on Share, Growth Trends & Forecasts Analysis (2024 - 2029)