Market Share of Irish Whiskey Industry
The Irish whiskey market is highly competitive, and major players account for significant shares of the market. In addition, key players are focusing on product innovation, product differentiation in terms of added ingredients, and packaging and branding of the products via social media to attract the target consumers.
December 2023: The Craft Irish Whiskey launched The Devil's Keep in 2020. The Devil's Keep was Craft Irish Whiskey Co.'s first release and previously won the Best Irish Single Malt at the World Whiskies Awards. The Devil's Keep 2023 was aged in four types of casks: bourbon barrels, French oak tawny port casks, three sizes of American oak Pedro Ximénez sherry casks, and charred new Hungarian oak casks. Only 333 bottles were made available worldwide.
Irish Whiskey Market Leaders
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William Grant & Sons
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Diageo Plc.
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The Old Bushmills Distillery Co Ltd
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Knappogue Castle Whiskey
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Irish Distillers International Limited
*Disclaimer: Major Players sorted in no particular order
