Market Share of Isotonic Drinks Industry
The isotonic drinks market is highly fragmented due to the presence of multiple regional and multinational companies offering different forms of the product as per convenience and trying to maintain their leadership position in the market studied. Major players in the market include Pepsico, The Coca-Cola Company, Monster Beverage Corp, and Bright Lifecare Pvt. Ltd. The companies are adopting unique strategies like product innovations and partnerships, strengthening their hold over online and offline marketing to expand their visibility and portfolio of offerings, thus, augmenting the growth of the market. For instance, in March 2022, The Vita Coco Company partnered with DEKA FIT to launch its latest protein-infused isotonic formulated water brand, PWR LIFT, for higher growth of the isotonic drink category.
Isotonic Drinks Market Leaders
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The Coca-Cola Company
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Monster Beverage Corp
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Science in Sport
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PepsiCo Inc.
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Herbalife International Inc
*Disclaimer: Major Players sorted in no particular order
