Market Trends of Italy Aesthetic Devices Industry
This section covers the major market trends shaping the Italy Aesthetic Devices Market according to our research experts:
Botulinum Toxin Segment is Expected to Show a High Growth Rate During the Forecast period
Botulinum toxin is a neurotoxic protein that is produced by the bacterium Clostridium botulinum. The injections of botulinum toxin tend to block the nerve signals to the muscle in which it is injected. As the muscle is not able to contract without a signal, it results in diminishing or decreasing unwanted facial wrinkles or appearance. As a result, highly diluted concentrations of botulinum toxin are used for cosmetic and non-cosmetic purposes, such as for the treatment of frown lines between the eyebrows, dystonia, chronic migraine, and other purposes.
The botulinum toxin subsegment by the non-energy-based aesthetic device is showing a growth rate and is expected to grow during the forecast period owing to the rise in demand for minimally invasive cosmetic methods and a higher number of beauty-conscious populations.
According to the International Society of Aesthetic Plastic Surgery (ISAPS) survey on Aesthetic/Cosmetic procedures in 2020, among all the non-surgical cosmetic procedures performed in Italy, 204,084 procedures were of Botulinum toxin. The ISAPS performed an international survey on cosmetic procedures in 2020 and according to the data, common cosmetic procedures per age group were botulinum toxin procedures. Thus, the increasing adoption of botulinum toxin procedures for the treatment of facial wrinkles, frown lines, and others is expected to increase the demand for aesthetic devices in the country, thereby boosting market growth.
Thus, owing to the aforementioned factors, the market is expected to grow significantly during the forecast period.
