Italy Bottled Water Market Size (2024 - 2029)

The bottled water market in Italy is experiencing steady growth, driven by factors such as increasing consumer preference for convenience, concerns over tap water quality, and rising disposable incomes. The market's expansion is further supported by the popularity of functional and sparkling waters, which are gaining traction among health-conscious consumers. Italy's robust bottled water industry, characterized by a large number of domestic brands and significant export activities, is poised for continued growth, offering opportunities for both established companies and new entrants, particularly in the realm of environmentally sustainable packaging.

Market Size of Italy Bottled Water Industry

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Italy Bottled Water Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 2.18 %
Market Concentration Low

Major Players

Italy Bottled Water Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Italy Bottled Water Market Analysis

The Italian bottled water market is projected to register a CAGR of 2.18% over the next five years.

The bottled water market has grown steadily over the past years, but with the launch of various functional bottled water, it is anticipated to grow faster than earlier. In Italy, more than 80 companies are operating in the bottled water industry, which makes the country one of the largest exporters of bottled water across the region. The concerns related to the contaminated water from tap water and the mobility and convenience that bottled water offers are benefiting the bottled water market across the country. The market is driven by the nation's rising disposable income, allowing more sales revenue for market participants. In some areas, the market is driven by increasing population demand and ineffective water supply management. The market study's sparkling water sector is predicted to grow faster as consumers switch to sparkling water enhanced with vitamins and minerals. The growing popularity of healthy lifestyles and the widespread use of bottled water for sports and outdoor activities like hiking and camping are the leading causes of the strong demand for Italy bottled water. Additionally, the market study is producing lucrative prospects for both current producers and new entrants due to the rising demand for bottled water packaged in an environmentally sustainable manner.

Moreover, according to Fine Waters, Italians consume the most bottled water per person in Europe. There are over 600 domestic Italian bottled water brands, which means about 600 different bottled water brands are sourced in Italy. Every Italian family pays roughly USD 318.43 a year on average. An Italian's average amount of water is nearly half a liter, and over half of the population prefers bottled water to tap water. In Italy, different mineral water brands are available in bottles, bearing their brand names and the locations where they were welled.

Italy Bottled Water Industry Segmentation

Purified, contaminant-free drinking water packed in bottles is known as bottled water. It is the most practical means for the body to meet its hydration demands and is offered in plastic and glass water bottles. The Italian bottled water market is segmented by type and distribution channel. By type, the market studied is segmented into carbonated bottled water, still bottled water, and flavored/functional bottled water. By distribution channel, the market learned is segmented into on-trade and off-trade channels. under the off-trade channels, the market is segmented into supermarkets/hypermarkets, convenience stores, home and office delivery, and other off-trade channels. For each segment, the market sizing and forecasting have been done in value terms of USD million.

Type
Carbonated Bottled Water
Still Bottled Water
Flavored/Functional Bottled Water
Distribution Channel
On-Trade
Off-Trade
Supermarket/Hypermarket
Convenience Stores
Home and Office Delivery
Online Retail Stores
Other Off-Trade Channels
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Italy Bottled Water Market Size Summary

The Italian bottled water market is experiencing steady growth, driven by factors such as rising disposable incomes and increasing consumer demand for convenience and mobility. With over eighty companies operating in the sector, Italy stands as a significant exporter of bottled water in the region. The market is further bolstered by the popularity of functional bottled water, which is expected to accelerate growth. The demand for sparkling water, enhanced with vitamins and minerals, is particularly strong as consumers shift towards healthier lifestyle choices. The market's expansion is also supported by the tourism and food service industries, where bottled water is often associated with premium offerings. The still water segment, including mineral and spring water, holds a substantial market share due to its availability and consumer preference.

Key players in the Italian bottled water market are focusing on product innovation and strategic partnerships to enhance their market presence and cater to evolving consumer preferences. Companies are leveraging mergers and acquisitions to maintain a competitive edge and expand their geographical reach. The market is characterized by a diverse range of products, with extrinsic qualities like brand and packaging, and intrinsic qualities such as mineral composition, influencing pricing. The growing emphasis on environmentally sustainable packaging solutions is creating new opportunities for both established and emerging market participants. Notable companies in the sector include Acqua Minerale San Benedetto SpA, Ferrarelle SpA, and Lauretana SpA, among others, who are actively investing in product development to meet the demands of the Italian and international markets.

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Italy Bottled Water Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

      1. 1.1.1 Growth In Foodservice Expenditure and Tourism Sector

      2. 1.1.2 Premiumization with the Growth of Fortified and Flavored Water

    2. 1.2 Market Restraints

      1. 1.2.1 Concerns Regarding Plastic Waste and the Rising Inclination Toward Tap Water

    3. 1.3 Porter's Five Force Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Type

      1. 2.1.1 Carbonated Bottled Water

      2. 2.1.2 Still Bottled Water

      3. 2.1.3 Flavored/Functional Bottled Water

    2. 2.2 Distribution Channel

      1. 2.2.1 On-Trade

      2. 2.2.2 Off-Trade

        1. 2.2.2.1 Supermarket/Hypermarket

        2. 2.2.2.2 Convenience Stores

        3. 2.2.2.3 Home and Office Delivery

        4. 2.2.2.4 Online Retail Stores

        5. 2.2.2.5 Other Off-Trade Channels

Italy Bottled Water Market Size FAQs

The Italy Bottled Water Market is projected to register a CAGR of 2.18% during the forecast period (2024-2029)

Acqua Minerale San Benedetto S.p.A.​, Nestlé S.A. (Sanpellegrino S.p.A.)​, Fonti di Vinadio SpA​, CoGeDi International SpA​ and Lauretana SpA are the major companies operating in the Italy Bottled Water Market.

Bottled Water Market in Italy Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)