Market Trends of italy chocolate Industry
The strong presence of leading local chocolate manufacturers in Italy is the key factor for the higher consumption
- The Italian chocolate industry has a long tradition of high-quality products. Italy manufactures the most traditional chocolate companies in the world. The country’s artisanal chocolate makers offer a wide range of chocolate bars, resulting in the growth of consumer density.
- In Italy, under product attributes, consumers are significantly focusing on brand image. Around 78% of the total population prefers chocolates with a greater brand image.; Packaging is considered the second most important product attribute for confectionery products, which determines the likelihood of purchasing.
- In 2023, chocolate products witnessed a hike in their sales by 4.5% compared to 2022. The sales growth is linked to the availability of unique chocolates with varied prices.; Under the chocolate segment, dark chocolate has been gaining a significant volume of popularity in 2022 as consumers prefer dark chocolate over milk and white chocolate.
- In Italy, the consumption of chocolate is generally viewed from a health perspective with a mix of opinions. While chocolate is a popular treat enjoyed by many, there are considerations regarding its health benefits and potential drawbacks.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Rising inclination towards Nut based and unique flavor combination chocolates drive the sales growth
