Market Trends of Italy Contraceptive Devices Industry
This section covers the major market trends shaping the Italy Contraceptive Devices Market according to our research experts:
Condom Segment is Expected to Dominate the Market Over the Forecast Period
A condom is a sheath-shaped barrier device used during sexual intercourse to reduce the probability of pregnancy or an STI. There are both male and female condoms available in the market. Their use significantly decreases the risk of gonorrhea, chlamydia, trichomoniasis, hepatitis B, and HIV/AIDS. They also protect against genital herpes, human papillomavirus (HPV), and syphilis to a lesser extent. Increasing consumer awareness of condom use, the availability of various condom varieties to meet consumer needs, and initiatives to stop the spread of STIs and HIV are expected to boost the market over the forecast period.
The demand for condoms in the country is anticipated to be aided by an increase in government initiatives and awareness campaigns encouraging their use. The market is expected to witness growth as a result of government agencies and international healthcare organizations purchasing large quantities of the product for free or heavily discounted distribution. In order to combat the HIV and other STI epidemics and prevent unintended pregnancies, governments around the world are launching campaigns to increase awareness of the issue and encourage young people to use contraceptives. Therefore, to prevent or reduce the risk of infectious diseases, the use of condoms is expected to increase in Italy, driving the market's growth.
Vaginal Ring is Expected to Hold a Significant Share Over the Forecast Period
The vaginal ring is a small, flexible ring worn inside the vagina for birth hormones. It releases the hormones estrogen and progestin through the vaginal lining to prevent pregnancy. It is worn for three weeks and then removed for one week.
The increasing rate of unwanted pregnancies, rising awareness among the Italian population, and increasing product launches by various market players are expected to contribute to the growth of the market.
For instance, the article published in Journal Plos one in November 2022 mentioned that 40.4% of surgical abortions were performed in Tuscany, and over 3,824 fertile women aged 14 to 49 years had abortions in 26 Italian hospitals. Such high abortion rates in Italy are expected to drive the demand for vaginal rings to avoid unwanted pregnancies and abortions, which is expected to contribute to the growth of the market.
Also, increasing product launches are expected to contribute to the growth of the segment. For instance, in March 2021, Mithra commercially launched the vaginal contraceptive ring Myring in Italy under the trademark Krikos. The increasing number of unwanted pregnancies and rising product launches are expected to drive the growth of the segment.
