Market Trends of Italy Beauty and Personal Care Products Industry
Rising Demand for Natural/Organic Personal Care Products
Owing to increased public concern regarding the adverse effects of synthetic chemicals, such as paraben and aluminum compounds used in skincare, haircare, and deodorants, the country has seen an increase in the demand for natural and organic products. Because of its natural formulation, a high number of consumers choose one brand over another. In recent years, there has been a rise in the market for clean, natural, and organic deodorant products. Purchases made are dependent on performance, which provides long-lasting protection as well as clinical properties. The market's appetite for natural ingredients has been very clear, and as a result, several businesses have launched products containing nature-inspired ingredients, such as plant-inspired and luxury botanical ingredients combined with multi-functional properties. For instance, in June 2022, a new beauty brand called TiL and renowned perfumer Francis Kurkdjian will launch a perfume inspired by the Linden tree. The name of the perfume is "Eau-De-Toilette L'Eau-Qui-Enlace."
Pharmacy/Health Stores Hold a Prominent Share of the Market
In many countries, cosmetics and personal care products are sold primarily through a pharmacy. For instance, in Italy, the majority of personal care and cosmetic products, including hair care goods, are sold through pharmacies and specialty stores. An increased presence of natural and organic products in pharmacies and drug stores was observed, resulting in buyers becoming more curious about such labels as they discovered their benefits and therefore more open to trying these products out. There are varieties of options available with more key features for beauty and personal care products in pharmacies, which has made them a more prominent channel for sales of these products in Italy. Some anti-aging creams, soaps, talcum powders, and other hygiene products are only available in pharmacies and specialty stores, which is why they are sold only in those distribution channels. For instance, Tosla Nutricosmetics, an Italy-based nutricosmetic company, provides collagen-based cosmetics in Italy.
