How big is the Italy E-commerce Market?

The Italy E-commerce Market size is expected to reach USD 101.88 billion in 2024 and grow at a CAGR of 9.94% to reach USD 163.66 billion by 2029. Read More

What is the current Italy E-commerce Market size?

In 2024, the Italy E-commerce Market size is expected to reach USD 101.88 billion. Read More

Who are the key players in Italy E-commerce Market?

Amazon, Shein, Esselungaa, Apple and Zalando are the major companies operating in the Italy E-commerce Market. Read More

What years does this Italy E-commerce Market cover, and what was the market size in 2023?

In 2023, the Italy E-commerce Market size was estimated at USD 91.75 billion. The report covers the Italy E-commerce Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Italy E-commerce Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029. Read More

Italy E-commerce Market - Size Share & Industry Analysis

Italy E-commerce Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

E-Commerce Market in Italy is Segmented by B2C E-Commerce (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverage, Furniture and Home), and B2B E-Commerce. The Market Sizes and Forecasts are Provided in Terms of Value in (USD) for all the Above Segments.

Italy E-commerce Industry Overview

Amazon is the dominant player in the Italian E-commerce market. In 2021, the store's revenue was $5.3 billion. It is followed by shein.com, which has a revenue of US$1.1 billion, and Esselunga, which has a revenue of US$846 million. The top three stores account for 30% of online payments in Italy; it is one of the fastest-growing stores in the Italian market. In 2021, the store made approximately US$1.6 million in sales. Its revenue growth amounted to 595 % in the previous year.
May 2022 - Alibaba, the Chinese E-commerce giant, is expanding its Lazada marketplace to Europe. Lazada will concentrate on local merchants rather than cross-border sales like AliExpress. Cainiao, Alibaba's logistics company, has only recently arrived in Belgium. Alibaba is currently present in the European market through its marketplace AliExpress. However, AliExpress's leading source of revenue is cross-border sales from China. Instead, Lazada concentrates on local European sellers.
May 2022- Olsam, a British E-commerce aggregator, acquired MarketFleet, a competitor in the United States. It is the company's second acquisition of an aggregator, following the purchase of Flywheel Commerce in November of last year. With this move, the company hopes to consolidate the market. Furthermore, Olsam acquires Amazon sellers and leverages its own platform's data, technology, and operational expertise to drive revenue and profit growth. It received another aggregator, Flywheel Commerce, with the capital raised last year. According to the company, it is now present in 15 countries across three continents.