Italy Marketing Automation Software Industry Overview
The Italian marketing automation software market is fragmented, as the competitors are highly focused on providing more effective integrated solution tools. Key players are Hubspot Inc., Adobe Inc., etc. Recent developments in the market are -
- April 2020 - Prometeia announced to support the entire range of needs related to the digital transformation of its customers' marketing for banks and insurance companies. The CRM business line brings together competences of data scientists in advanced analytics and AI, with expertise in the marketing field, as well as in several successful digital transformation projects carried out in collaboration with some of the major banks and insurances in Italy.
Italy Marketing Automation Software Market Leaders
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Hubspot, Inc.
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Adobe Inc.
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ActiveCampaign, Inc.
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Adabra
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Marketo Inc.
- *Disclaimer: Major Players sorted in no particular order
