Italy Metal Packaging Market Size (2024 - 2029)

The Italian metal packaging market is experiencing growth driven by the increasing demand for metal cans, particularly in the food and beverage sector, due to their environmental benefits and high recyclability. Metal cans, made from materials like tin, steel, and aluminum, offer advantages such as rigidity and stability, making them suitable for products with longer shelf lives and for transportation over greater distances. The market's expansion is further supported by the rising consumption of alcoholic beverages, with metal cans being preferred for their convenience over traditional glass bottles. Despite competition from alternative packaging options like glass and plastic, the metal packaging sector continues to thrive, influenced by consumer trends and environmental considerations.

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Market Size of Italy Metal Packaging Industry

Italy Metal Packaging Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 2.54 %
Market Concentration Medium

Major Players

Italy Metal Packaging Market Major Players

*Disclaimer: Major Players sorted in no particular order

Italy Metal Packaging Market Analysis

The Italian metal packaging market is expected to register a CAGR of 2.54% over the forecast period. With the trend of substantial unit consumption in food and beverage products and increasing environmental concern, consumers are demanding metal cans owing to their low environmental impact. The high recyclability of metal cans is one of the significant drivers for the growth of the market studied.

  • Due to its various advantages, including rigidity, stability, and high barrier qualities, metal cans frequently store products that can be moved over greater distances and have longer shelf lives. Tin, steel, and aluminum-based metal cans are favored throughout the country and region. These materials offer valuable qualities, including being softer and lighter, which enable the makers to reduce logistics-related expenses.
  • Additionally, cans are preferred over refillable glass bottles for beer containers. Also, the growing demand for alcoholic beverages in Italy, and other European regions with trade relations, such as the United Kingdom, Finland, and Germany, is anticipated to fuel the growth of the metal packaging market. Manufacturers of alcoholic beverage packaging across Italy are benefitted from the growing trend of alcohol consumption at social events. Also, young consumers are becoming more accustomed to drinking beer and wine.
  • For instance, according to Assobirra, the volume of beer consumed has been experiencing a growing trend since 2014, a slight dip was seen in 2020, but the market recovered in 2021 and is expected to see the same direction in the forecast period. Italians consumed 20.8 million hectoliters of beer in 2021, indicating a consistent rise in beer consumption since 2014. Each Italian consumed 35 liters of beer on average in 2021 compared to 29 liters per person in 2010.
  • Metal cans find their application majorly in food and beverages. However, alternative packaging options, such as glass, are fiercely competitive with metal can packaging in the same segment. The other alternate packaging solutions include plastic.
  • The nation witnessed frenzied panic shopping at the height of the outbreak. In addition, there was an increased demand for different types of canned vegetables during the COVID-19 pandemic. Because they are healthier than vegetables cultivated conventionally, millennials across the country are placing a high premium on canned organic vegetables. In this sense, organic canned veggies pique the curiosity of younger consumers, as consumers between the ages of 25 and 34 frequently buy these products.

Italy Metal Packaging Industry Segmentation

The study tracks the demand for the metal packaging market through the revenue derived from metal. It also includes the effect of regulations and drivers on the market's growth. The Italian metal packaging market is segmented by material type (aluminum, steel), product type (cans, bulk containers, shipping barrels and drums, and caps and closures), and by end-user vertical (beverage, food, paints and chemicals, industrial, and other end-user verticals).

The market sizes and projections are provided in USD million for all the above-mentioned segments.

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Italy Metal Packaging Market Size Summary

The Italian metal packaging market is poised for steady growth, driven by the increasing demand for sustainable and environmentally friendly packaging solutions. Metal cans, particularly those made from tin, steel, and aluminum, are gaining popularity due to their high recyclability and low environmental impact. These cans are favored for their rigidity, stability, and barrier properties, making them ideal for storing food and beverages that require long shelf lives and can be transported over long distances. The growing trend of alcohol consumption, especially among younger consumers, is further propelling the demand for metal packaging, as cans are preferred over glass bottles for beverages like beer and wine. The market is also witnessing a shift towards smaller and multi-pack packages, aligning with consumer preferences for convenience and sustainability.

The market landscape is characterized by a moderate level of fragmentation, with numerous domestic and international players actively seeking to expand their presence and capabilities. The emphasis on recycling and sustainable practices is a significant driver of market growth, as recycling metal packaging saves energy and reduces production costs. Italy's strong recycling rates, particularly for aluminum, underscore the country's commitment to sustainability. The market is also benefiting from strategic acquisitions and investments by key players, aimed at enhancing production capacity and meeting the rising demand for metal packaging in the food and beverage sector. As the market continues to evolve, the focus on innovative and eco-friendly packaging solutions is expected to shape its future trajectory.

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Italy Metal Packaging Market Size - Table of Contents

  1. 1. MARKET INSIGHTS

    1. 1.1 Market Overview

    2. 1.2 Industry Value Chain Analysis

    3. 1.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

    4. 1.4 Assessment of the Impact of COVID-19 on the Market

Italy Metal Packaging Market Size FAQs

The Italy Metal Packaging Market is projected to register a CAGR of 2.54% during the forecast period (2024-2029)

Ball Beverage Packaging Italia s.r.l., Ardagh group Italy Srl, Crown Holdings Inc. , DS Containers Inc. and Silgan Holdings Inc. are the major companies operating in the Italy Metal Packaging Market.

Italy Metal Packaging Report Snapshots

ITALY METAL PACKAGING MARKET Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)