Italy Pet Food Market Size

Italy Pet Food Market Analysis

The Italy Pet Food Market size is estimated at USD 4.54 billion in 2024, and is expected to reach USD 5.57 billion by 2029, growing at a CAGR of 4.17% during the forecast period (2024-2029).

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4.54 Billion

Market Size in 2024 (USD)

5.57 Billion

Market Size in 2029 (USD)

3.43 %

CAGR (2017-2023)

4.17 %

CAGR (2024-2029)

Largest Market by Product

69.17 %

value share, Food, 2022

The increasing preference for specialized products, like dry and wet food, with custom-made products based on pet demographics, among pet owners boosted the market growth.

Largest Market by Animal

39.83 %

value share, Dogs, 2022

The higher population of dogs and the increased demand for dry pet food, dog treats, and veterinary diets in the country have primarily contributed to market growth in the country.

Fastest-growing Market by Product

11.29 %

Projected CAGR, Pet Nutraceuticals/Supplements, 2023-2029

The increasing preference for preventive healthcare and a rising demand for vitamins, minerals, and probiotics for pets among pet owners are driving the usage of nutraceuticals.

Fastest-growing Market by Animal

5.52 %

Projected CAGR, Cats, 2023-2029

The expanding cat ownership rates and the consumer demand for commercial cat foods, including wet food and cat treats, are making commercial cat foods the fastest-growing segment in the country.

Leading Market Player

14.19 %

market share, Nestle (Purina), 2022

Nestle (Purina) is the market leader because of the extensive product innovations in the country. It launched products under the pet food and pet nutraceuticals segments.

Dogs held the major share due to the significant transition from home-cooked food to commercial food and the increased expenditure on dogs

Italy Pet Food Industry Segmentation

Food, Pet Nutraceuticals/Supplements, Pet Treats, Pet Veterinary Diets are covered as segments by Pet Food Product. Cats, Dogs are covered as segments by Pets. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel.

• Pets in Italy are an integral part of many households. Italians have a deep affection for their pets, resulting in a growing market for pet food products and services. As a result, the pet food market's value increased by 16.7% between 2017 and 2022, driven by a parallel increase in the pet population of 17.3% during the same period.
• In Italy's pet food market, the dog food segment held the largest market share, valued at USD 1.72 billion in 2022. This could be attributed to the increased number of dog owners shifting from home-cooked food to commercial pet food in the country, along with the increased expenditure on dogs, which grew by 35.2% between 2017 and 2022. As a result, the dog food segment's value increased by 16.7% between 2017 to 2022.
• The cat food segment is expected to experience the fastest CAGR of 5.5% during the forecast period in the country. This is due to the significant increase in the cat population, which grew by 43.7% between 2017 and 2022. This rise in the number of cats created a larger consumer base for cat food products. Cats are gaining popularity as pets due to their low maintenance requirements and cost-effectiveness compared to other pets.
• Other animals include birds, small mammals, and rodents. The adoption of other animals in Italy is on the rise, fueled by a growing interest in these non-traditional pets. As a result, the pet food market for other animals was valued at USD 1.16 billion in 2022.
• The pet food market in the country is expected to be driven by the growing consumer interest in pet adoption and the increasing expenditures on pets, coupled with the growing awareness of pet nutrition and diet.