Italy POS Terminals Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 13.50 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Italy POS Terminals Market Analysis
The Italy POS Terminal market is expected to register at a CAGR of 13.5% during the forecast period of 2022-2027. The POS terminal market has grown significantly over the past few years, owing to its ability to offer an increased return on investment and ease of access. POS systems that facilitate transactions from the central component of businesses across industries, like retail, hospitality, transportation, and banking, have gained importance in companies of small and big sizes over the years.
- POS terminal systems have evolved from being transaction-oriented terminals/devices to systems that can integrate with the company's CRM and other financial solutions. This evolution has empowered end-users with business intelligence to better manage their revenue streams and inventory. Lower maintenance costs, accurate transactions, and real-time inventory are key advantages of POS systems. With the functional benefits that the advanced POS systems offer, companies have replaced their traditional billing software with POS systems, thus, securing the growth of the POS system market.
- In Italy, the government encourages SMEs to go digital by creating programs that help drive the POS terminal market. For instance, the European Commission approved a EUR 400 (USD 452) million financial assistance program from Italy in November 2021. The assistance will assist Italian SMEs involved in internationalization operations in preparation for their digital and green transition. The plan is accessible to all sectors as long as they meet the international, digital, and green conditions for application.
- The modern POS terminals reduce the cost of setup, deployment, maintenance, and power consumption over time, leading to the total cost of ownership. Various vendors offer modular POS terminals with attributes such as touchscreen displays and low power consumption, which helps in reducing the overall cost of ownership. Companies such as Sharp Electronics, NEC Corporation, and others offer fixed POS solutions with touchscreen displays and robust processors that help improve operations and reduce failures. In addition, the POS offered by Aures comes with fanless temperature control to reduce the number of moving parts in a terminal.
- The growing need for mobile POS terminals with convenience features like invoice management, inventory management, and image scanners across industry verticals, including retail, tourism, and e-commerce, will push the POS terminal market forward. Furthermore, as debit and credit card technology evolved, contactless payments became popular for completing a rapid transaction without inputting a PIN, driving up demand for the POS terminal market in Itlay.
- Furthermore, the COVID-19 epidemic has substantially altered how customers purchase, affecting various business segments. The pandemic had a significant impact on the retail industry. Consumers have also increased their usage of diverse sales tactics, such as curbside pickup, virtual consultations, contactless payment, social commerce, or social media purchasing. According to the most recent retail experts and shopper surveys, this new habit is projected to persist during the projection period. Such changes have influenced POS terminal demand.
- Growth in smartphone penetration, a large base of SMEs and micro-merchants, and an expansion of card user base due to different government and bank card acceptance programs are boosting the mPOS market.
- However, the challenge posed to the market's growth is the security concerns due to the usage of critical information. POS terminals are connected to the network and the internet, making them vulnerable to attacks to gain access to and manipulate it like any other insecure machine. The terminal communicates with the rest of the network means attackers could access unencrypted card data, including Track2 and PIN information, providing all the necessary information required to steal and clone payment cards.
Italy POS Terminals Market Trends
This section covers the major market trends shaping the Italy POS Terminals Market according to our research experts:
mPOS is Booming the POS Terminals Market in Italy
- Mobile point-of-sale (mPOS) is a portable payment system deployed on smartphones and tablets. Because merchants need to install mobile POS software on their portable devices such as tablets or smartphones, mobile POS systems allow them to service their customers anytime and anywhere.
- The growing need for mobile POS terminals with convenience features like invoice management, inventory management, and image scanners across industry verticals, including retail, tourism, and e-commerce, will push the POS terminal market forward. Furthermore, as debit and credit card technology evolved, contactless payments became popular for completing a rapid transaction without inputting a PIN, driving up demand for the POS terminal market in Itlay.
- The payments landscape in Italy is undergoing a revolution as advances in technology and innovation continue to drive payment digitization. For instance, According to Politecnico Milano and Osservatori.net, the rate of product e-commerce was 8%, with total revenue of EUR 234 billion. With 31%, Italy has the second highest rate of internet sales growth in Europe.
- The growing requirement for various mPOS systems with a robust and centralized system among large retailers, supermarkets, and department stores has fueled the retail sector's consistent rise in the POS terminal industry. Because of its consumer mapping application, the growing emphasis on consumer behavior has led to increased POS implementation.
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Retail Segment is Expected to Grow Significantly
- The retail industry is one of the significant users of POS terminals. The segment is expected to hold a substantial share in Italy. The retail segment is slowly picking up with the reopening of brick-and-mortar stores in different parts of the country.
- The sales reporting, inventory and financial management, and customer analytics features provided by POS terminals assist retailers in addressing client retention challenges. As a result, the demand for client retention and increased rivalry in the business drives the development of POS terminals.
- Retailers in Italy are increasing their spaces, which pushes the POS terminals market. For instance, in May 2022, SPAR projected a 2.2% growth in revenue to EUR 4 billion in its fiscal year 2021, owing to retail network expansion and increasing private-label sales. The corporation also attributed its success to shop renovations and supply chain management investments. During this time, it opened more than 90 additional stores, and private brands accounted for 20.6% of its food sales. SPAR Italy also constructed an 18,000-square-meter logistic facility near Bologna in Castel San Pietro, with Aspiag Service investing EUR 33 million.
- The government initiatives in Italy encourage contactless payment, which promotes the demand for POS terminals. For instance, the Italian government started in December 2020 that consumers in Italy will receive a 10% rebate in their bank account for making cashless in-store payments with a credit, debit, or prepaid card or payment app. This Italia Cashless effort will be continuing in 2021 as well. In addition, consumers and merchants who make the most cashless in-store purchases in six months, a week, a month, or a year will be eligible for a Super Cashback competition.
- The index value representing online retail sales in Italy grew between April 2021 and April 2022. As is common in the retail industry, the 12-month peak came over the winter holiday season. The internet retail sales index increased to roughly 382 points in December 2021.
Italy POS Terminals Industry Overview
The Italy POS Terminal Market is moderately competitive, with a considerable number of regional players. The companies are leveraging strategic collaborative initiatives, acquisitions to increase market share and profitability.
- December 2021 - Mastercard announced a new partnership with Zucchetti, a prominent developer of business software solutions, at Connext21 to add Expense Management Solution (EMS) to the offerings of banks that issue Mastercard cards. The digital solution will help Italian SMEs, which account for 99.3% of all enterprises in Italy, manage their spending more efficiently.
- June 2021 - Nexi, Europe's significant PayTech, announces the expansion of its cooperation with Izicap, a Fintech providing prominent CRM & Loyalty solutions for Local Businesses, to provide innovative digital marketing tools to Italian SMEs. Izicap's app will be installed by default on Nexi's SmartPOS supplied to restaurants, bars, retail, food, clothes, and personal care establishments, as well as hairdressers and beauticians: this audience accounts for 60% of Nexi's SmartPOS in Italy.
Italy POS Terminals Market Leaders
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NCR Corporation
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Ingenico
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Panasonic Corporation
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NEC Corporation
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Casio Computer Co. Ltd
*Disclaimer: Major Players sorted in no particular order
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Italy POS Terminals Market News
- June 2022 - Nexi, an Italian payments organization, has agreed to buy BPER Banca and Banco Di Sardegna's shop payments business for up to EUR 384 million (USD 412 million), bringing in a network of more than 110,000 stores.
- August 2021 - In the northern Italian city of Bergamo, public transportation companies such as bus and funicular railway operator Azienda Trasporti Bergamo (ATB) and tram operator Tramvie Elettriche Bergasmasche (TEB) have implemented account-based ticketing services on all of their vehicles, as well as contactless validators across their networks. Passengers can pay for their tickets using their NFC-enabled mobile device's credit, debit card, or digital wallet.
Italy POS Terminals Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definitions
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET INSIGHT
- 4.1 Market Overview
- 4.2 Market Sizing and Estimates of Italy POS Terminals Market
- 4.3 Industry Value Chain Analysis
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4.4 Industry Attractiveness-Porter's Five Force Analysis
- 4.4.1 Bargaining Power of Suppliers
- 4.4.2 Bargaining Power of Buyers/Consumers
- 4.4.3 Threat of New Entrants
- 4.4.4 Threat of Substitute Products
- 4.4.5 Intensity of Competitive Rivalry
- 4.5 Assessment of COVID-19 Impact on the POS System Market
5. MARKET DYNAMICS
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5.1 Market Drivers
- 5.1.1 mPOS is Booming the POS Terminals Market in Italy
- 5.1.2 Government Initiatives towards the Go cashless drives the POS Terminals Market in Italy
- 5.1.3 Mobile proximity payments
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5.2 Market Challenges
- 5.2.1 security risks
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5.3 Market Opportunities
- 5.3.1 Anticipating a Digital Transformation
- 5.4 Key Regulations and Complaince Standards of PoS Terminals
- 5.5 Commentary on the rising use of contactless payment and its impact on the industry
- 5.6 Analysis of Major Case Studies
6. MARKET SEGMENTATION
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6.1 By Type
- 6.1.1 Fixed Point-of-Sale Terminals
- 6.1.2 Mobile/Portable Point-of-Sale Terminals
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6.2 By End-user Industries
- 6.2.1 Retail
- 6.2.2 Hospitality
- 6.2.3 Healthcare
- 6.2.4 Others
7. COMPETITIVE LANDSCAPE
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7.1 Company Profiles
- 7.1.1 Hardware Vendors
- 7.1.1.1 NCR Corporation
- 7.1.1.2 Ingenico
- 7.1.1.3 Panasonic Corporation
- 7.1.1.4 NEC Corporation
- 7.1.1.5 Casio Computer Co. Ltd
- 7.1.1.6 Samsung Electronics Co. Ltd
- 7.1.1.7 Toshiba Global Commerce Solutions
- 7.1.1.8 Fujitsu Ltd
- 7.1.1.9 Diebold Nixdorf
- 7.1.2 Software Vendors
- 7.1.2.1 Aptos Inc.
- 7.1.2.2 Cegid Group
- 7.1.2.3 Toshiba Tec Corporation
- 7.1.2.4 Adyen
- 7.1.2.5 myPOS
- 7.1.2.6 Credit Agricole
- 7.1.2.7 Ingenico
- 7.1.2.8 VeriFone, Inc.
- *List Not Exhaustive
- 7.2 Market Share of Key Players
8. INVESTMENT ANALYSIS
9. FUTURE OUTLOOK OF THE MARKET
** Subject To AvailablityItaly POS Terminals Industry Segmentation
The Italy POS market covers the number of terminals sold in a particular year.
Fixed POS terminals include devices such as PC-based workstations, namely PC-class Processor-based and LAN available terminals. Also, PC on Cash Drawer Devices (PCOCD) and self-checkout (unattended terminals) are part of the scope. Mobile/Portable devices such as tablets of all sizes and handheld terminals with or without payment processing capabilities are considered.
The market is further categorized to include end-users such as retail, healthcare, hospitality, etc., across the country. Also, a detailed COVID-19 impact on the market studied is made part of the study.
| By Type | Fixed Point-of-Sale Terminals |
| Mobile/Portable Point-of-Sale Terminals | |
| By End-user Industries | Retail |
| Hospitality | |
| Healthcare | |
| Others |
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Italy POS Terminals Market Research FAQs
What is the current Italy POS Terminals Market size?
The Italy POS Terminals Market is projected to register a CAGR of 13.5% during the forecast period (2024-2029)
Who are the key players in Italy POS Terminals Market?
NCR Corporation, Ingenico, Panasonic Corporation, NEC Corporation and Casio Computer Co. Ltd are the major companies operating in the Italy POS Terminals Market.
What years does this Italy POS Terminals Market cover?
The report covers the Italy POS Terminals Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Italy POS Terminals Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Italy POS Terminals Industry Report
Statistics for the 2024 Italy POS Terminals market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Italy POS Terminals analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
Italy POS Terminals Report Snapshots
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