Italy POS Terminals Market Size (2024 - 2029)

The Italy POS terminal market is experiencing significant growth, driven by the increasing adoption of advanced POS systems that offer enhanced functionality beyond traditional transaction processing. These systems are becoming integral to various industries, including retail, hospitality, and banking, due to their ability to integrate with CRM and financial solutions, providing businesses with valuable insights for managing revenue and inventory. Government initiatives to promote digitalization among SMEs are further propelling the market, alongside the rising demand for mobile POS terminals with convenient features. However, security concerns related to data protection pose challenges to the market's expansion.

Market Size of Italy POS Terminals Industry

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Italy POS Terminals Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 13.50 %
Market Concentration Medium

Major Players

Italy POS Terminals Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Italy POS Terminals Market Analysis

The Italy POS Terminal market is expected to register at a CAGR of 13.5% during the forecast period of 2022-2027. The POS terminal market has grown significantly over the past few years, owing to its ability to offer an increased return on investment and ease of access. POS systems that facilitate transactions from the central component of businesses across industries, like retail, hospitality, transportation, and banking, have gained importance in companies of small and big sizes over the years.

  • POS terminal systems have evolved from being transaction-oriented terminals/devices to systems that can integrate with the company's CRM and other financial solutions. This evolution has empowered end-users with business intelligence to better manage their revenue streams and inventory. Lower maintenance costs, accurate transactions, and real-time inventory are key advantages of POS systems. With the functional benefits that the advanced POS systems offer, companies have replaced their traditional billing software with POS systems, thus, securing the growth of the POS system market.
  • In Italy, the government encourages SMEs to go digital by creating programs that help drive the POS terminal market. For instance, the European Commission approved a EUR 400 (USD 452) million financial assistance program from Italy in November 2021. The assistance will assist Italian SMEs involved in internationalization operations in preparation for their digital and green transition. The plan is accessible to all sectors as long as they meet the international, digital, and green conditions for application.
  • The modern POS terminals reduce the cost of setup, deployment, maintenance, and power consumption over time, leading to the total cost of ownership. Various vendors offer modular POS terminals with attributes such as touchscreen displays and low power consumption, which helps in reducing the overall cost of ownership. Companies such as Sharp Electronics, NEC Corporation, and others offer fixed POS solutions with touchscreen displays and robust processors that help improve operations and reduce failures. In addition, the POS offered by Aures comes with fanless temperature control to reduce the number of moving parts in a terminal.
  • The growing need for mobile POS terminals with convenience features like invoice management, inventory management, and image scanners across industry verticals, including retail, tourism, and e-commerce, will push the POS terminal market forward. Furthermore, as debit and credit card technology evolved, contactless payments became popular for completing a rapid transaction without inputting a PIN, driving up demand for the POS terminal market in Itlay.
  • Furthermore, the COVID-19 epidemic has substantially altered how customers purchase, affecting various business segments. The pandemic had a significant impact on the retail industry. Consumers have also increased their usage of diverse sales tactics, such as curbside pickup, virtual consultations, contactless payment, social commerce, or social media purchasing. According to the most recent retail experts and shopper surveys, this new habit is projected to persist during the projection period. Such changes have influenced POS terminal demand.
  • Growth in smartphone penetration, a large base of SMEs and micro-merchants, and an expansion of card user base due to different government and bank card acceptance programs are boosting the mPOS market.
  • However, the challenge posed to the market's growth is the security concerns due to the usage of critical information. POS terminals are connected to the network and the internet, making them vulnerable to attacks to gain access to and manipulate it like any other insecure machine. The terminal communicates with the rest of the network means attackers could access unencrypted card data, including Track2 and PIN information, providing all the necessary information required to steal and clone payment cards.

Italy POS Terminals Industry Segmentation

The Italy POS market covers the number of terminals sold in a particular year.

Fixed POS terminals include devices such as PC-based workstations, namely PC-class Processor-based and LAN available terminals. Also, PC on Cash Drawer Devices (PCOCD) and self-checkout (unattended terminals) are part of the scope. Mobile/Portable devices such as tablets of all sizes and handheld terminals with or without payment processing capabilities are considered.

The market is further categorized to include end-users such as retail, healthcare, hospitality, etc., across the country. Also, a detailed COVID-19 impact on the market studied is made part of the study.

By Type
Fixed Point-of-Sale Terminals
Mobile/Portable Point-of-Sale Terminals
By End-user Industries
Retail
Hospitality
Healthcare
Others
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Italy POS Terminals Market Size Summary

The Italy POS terminal market is experiencing significant growth, driven by the increasing adoption of digital payment solutions across various sectors such as retail, hospitality, transportation, and banking. The evolution of POS systems from basic transaction devices to integrated solutions with CRM and financial systems has enhanced their value, providing businesses with improved revenue management and inventory control. The Italian government's initiatives to promote digitalization among SMEs, coupled with the growing demand for mobile POS terminals and contactless payment options, are further propelling market expansion. The COVID-19 pandemic has also accelerated the shift towards digital payments, as consumers increasingly favor contactless and online shopping experiences.

The competitive landscape of the Italy POS terminal market is characterized by the presence of numerous regional players and strategic collaborations aimed at enhancing market share and profitability. Companies like Mastercard and Nexi are actively expanding their offerings through partnerships and acquisitions, targeting sectors such as retail and transportation to integrate advanced payment solutions. Government incentives promoting cashless transactions, along with the expansion of internet retail sales, are contributing to the market's growth. Despite the promising outlook, security concerns related to network-connected POS terminals remain a challenge, necessitating ongoing advancements in cybersecurity measures to protect sensitive payment information.

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Italy POS Terminals Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

      1. 1.1.1 mPOS is Booming the POS Terminals Market in Italy

      2. 1.1.2 Government Initiatives towards the Go cashless drives the POS Terminals Market in Italy

      3. 1.1.3 Mobile proximity payments

    2. 1.2 Market Challenges

      1. 1.2.1 security risks

    3. 1.3 Market Opportunities

      1. 1.3.1 Anticipating a Digital Transformation

    4. 1.4 Key Regulations and Complaince Standards of PoS Terminals

    5. 1.5 Commentary on the rising use of contactless payment and its impact on the industry

    6. 1.6 Analysis of Major Case Studies

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Type

      1. 2.1.1 Fixed Point-of-Sale Terminals

      2. 2.1.2 Mobile/Portable Point-of-Sale Terminals

    2. 2.2 By End-user Industries

      1. 2.2.1 Retail

      2. 2.2.2 Hospitality

      3. 2.2.3 Healthcare

      4. 2.2.4 Others

Italy POS Terminals Market Size FAQs

The Italy POS Terminals Market is projected to register a CAGR of 13.5% during the forecast period (2024-2029)

NCR Corporation, Ingenico, Panasonic Corporation, NEC Corporation and Casio Computer Co. Ltd are the major companies operating in the Italy POS Terminals Market.

Italy POS Terminals Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)