Italy Pouch Packaging Market Size (2024 - 2029)

Italy Pouch Packaging Market Analysis

The Italy Pouch Packaging Market size is estimated at USD 0.87 billion in 2024, and is expected to reach USD 1.13 billion by 2029, growing at a CAGR of 5.37% during the forecast period (2024-2029). In terms of shipment volume, the market is expected to grow from 10.24 billion units in 2024 to 13.67 billion units by 2029, at a CAGR of 5.95% during the forecast period (2024-2029).

Pouch packaging strongly prefers design and aesthetics, as reflected in the flexible packaging market. Italian pouch packaging manufacturers focus on creating visually appealing packaging designs that enhance the overall product presentation and shelf appeal.

• Food industries are anticipated to propel the pouch packaging market in the country. Italian consumers prioritize freshness and local origins when selecting food products. Dairy products stand out as another cornerstone of Italian diets, with an apparent tilt toward fresh, locally sourced options. Freshness is paramount for cheese and yogurt fans, and while it is the second most crucial factor for milk, cost edges it out. Additionally, traceability and organic labels are gaining traction among dairy consumers.
• Once overshadowed by economic turmoil, Italy's packaging industry has showcased remarkable resilience, outpacing many other sectors. Bolstered by leading players in food, beverage, and other end-user industries packaging, it has surged in recent years. Notably, the food industry increasingly favors flexible packaging for its superior quality, adaptability, barrier features, print capabilities, eco-friendliness, and enhanced service offerings.
• These advantages stem from the lightweight nature of pouch packaging, its flexibility, and resistance to moisture and humidity. Typically, pouch packages are crafted from multiple layers of diverse materials, ensuring they meet stringent food safety standards while remaining lightweight and adaptable.
• In February 2024, ISTAT reported that retail sales in the country grew by 0.3% in the fourth quarter of 2023. Additionally, retail trade in December 2023 marked its 33rd consecutive month of growth, climbing by 0.3% year-on-year. Such a rise in the retail industry is expected to push the pouch packaging market in the country.
• Dynamic regulatory standards, driven by mounting environmental concerns, are poised to challenge the market. Governments globally are heeding public worries over plastic packaging waste, enacting stringent measures to curtail ecological harm and enhance waste management. The government first greenlighted legislation to tax single-use plastic packaging in 2020. However, it has faced significant opposition from the industry, delaying its implementation.

Italy Pouch Packaging Industry Segmentation

Pouch packaging is a flexible product made from barrier films, paper, or foil, depending on the end-user’s requirement. The report analyzes the factors that impact geopolitical developments in the market based on the prevalent base scenarios, key themes, and end-user industries-related demand cycles. The analysis is based on the market insights captured through secondary research and the primaries. The market also covers the major factors impacting the growth of the pouch market in terms of drivers and restraints. The estimates exclude the weight and the cost of the content that is or is to be packed inside the pouch packaging solution. The scope of the study is limited to B2B demand.

The Italy Pouch Packaging Market is Segmented by Material Type ( Paper, Plastic and Aluminum), by Resin Type - Plastic ( Polyethylene, Polypropylene, PET, PVC, EVOH, Other Resins), by Product ( Flat ( Pillow and Side Seal), Stand Up), by End-User Industry (Food (Candy & Confectionery, Frozen Foods, Fresh Produce, Dairy Products, Dry Foods, Meat, Poultry, And Seafood, Pet Food, Other Food Products (Seasonings & Spices, Spreadables, Sauces, Condiments, etc.)), Beverage, Medical and Pharmaceutical, Personal Care and Household Care, and Other End-User Industries). The market sizes and forecasts are provided in terms of value (USD) and volume (Units) for all the above segments.