Italy Protein Market Size (2024 - 2029)

Italy Protein Market Analysis

The Italy Protein Market size is estimated at USD 362.20 million in 2024, and is expected to reach USD 456.20 million by 2029, growing at a CAGR of 4.72% during the forecast period (2024-2029).

• Plant-based alternatives are a recent trend in the market, with consumers leaning towards alternatives as they opt for a more sustainable diet and lifestyle. Italian consumers are, in turn, reacting to this change while looking for dairy alternatives. Dairy products are a key aspect of the daily diet of Italian consumers, with the majority of the population consuming milk, butter, cheese, and cream daily.
• Consumers in Italy are actively looking out for nutritional labeling and hence opting for dairy alternatives as a source of protein. Hence, there exists an opportunity for manufacturers to offer pea, wheat, rice, and soy protein-based products in line with consumer demand, which in turn is likely to support the growth of plant protein in Italy.
• Government measures to promote plant protein consumption benefited the market. The Italian Ministry of the Environment opposed the excessive consumption of animal proteins, proposing to replace them with plant proteins. As oat protein is a rich source of beta-glucan fiber, which helps in the proper function of the bowel system, it is largely propelling the consumption of oat protein in the country. Consequently, health professionals and consumers alike are now seeking healthier dietary options to combat obesity and its associated health risks.
• For instance, as per the European Academy of Allergy and Clinical Immunology (EAACI), nearly 4% of children in Italy suffer from food allergies. Also, According to the Ministry of Health, Italy, in 2021, the prevalence of celiac disease among the Italian population was equal to 0.41 %.

Italy Protein Industry Segmentation

The protein market refers to the global industry involved in the production, distribution, and consumption of protein-based products. This can encompass a wide range of proteins, including those from animal sources (such as meat, poultry, and dairy) and plant-based sources (such as soy, pea, and wheat protein). The protein market is significant and diverse, as proteins are essential nutrients for human health and are used extensively in various food and beverage products, dietary supplements, animal feed, and more. In recent years, there has been a growing interest in alternative and plant-based proteins to address sustainability and health concerns, which has led to innovations and changes within the protein market.

The Italy protein market is segmented by source and by end user. By source, the market is segmented into animal, microbial, and plant protein. The animal protein segment is further sub-segmented into casein and caseinates, collagen, egg protein, gelatin, insect protein, whey protein, milk protein, and other animal protein. The microbial protein is sub-segmented into algae protein and mycoprotein. The plant protein is sub-segmented into hemp protein, oat protein, pea protein, potato protein, rice protein, soy protein, wheat protein, and other plant proteins. Based on end-users, the market is segmented into animal feed, personal care and cosmetics, food and beverages, and supplements. The food and beverage segment is sub-segmented into the bakery, beverages, breakfast cereals, condiments/sauces, confectionery, dairy, and dairy alternative products, meat/poultry/seafood & meat alternative products, RTC/RTE food products, and snacks. The supplements are further sub-segmented into baby food and infant formula, elderly nutrition and medical nutrition, and sports/performance nutrition.

The market sizing has been done in value terms in USD and for volume terms in volume in tons for all the abovementioned segments.