Market Trends of Italy Snack Bar Industry
This section covers the major market trends shaping the Italy Snack Bar Market according to our research experts:
Cereal Based Bars are Gaining Momentum
Italians spend more on breakfast and cereal bars than energy bars. Cereal bars which include breakfast bars account for a significant share of the market followed by granola and muesli bars. Exotic high protein grains, such as chia seed, hemp, and quinoa in cereal bars offering increased nutritional benefits are accelerating granola/cereal bar sales. Energy bar accounts for the comparatively smaller share in the snack bar market, while is growing at a steady growth rate owing to consumer interest in high protein/energy based snacks. Organic cereal bar offers potential cereal bar market opportunity due to the high demand for organic products.
Protein Bars to Foster the Market Growth
The packaged food sector is being affected by market polarization. Due to increasing wellness concerns, coupled with an increase in protein bars unit prices incurred, consumers are demanding healthier and specifically tailored products, and deep discounts or promotional items. In the forecast period, Italian consumers are expected to continue to focus on products’ health features. Protein bars made with plant source are expected to see a positive momentum as they combine health features with the utmost portability and taste. Non-sugary/ Low-calorie protein bars are showing strong growth, which signals a shift in a consumer mindset to one focused on health.
