Italy Wound Care Management Market Size (2024 - 2029)

The Italy Wound Care Management Market is experiencing growth, driven by factors such as the increasing incidence of chronic wounds and the rising geriatric population. The market's expansion is further supported by the adoption of telemedicine and technological advancements in wound care products. Despite the initial adverse impact of COVID-19, the market gained momentum as elective procedures resumed and research in wound care intensified. However, reimbursement challenges for advanced wound care products may pose constraints on the market's growth trajectory.

Market Size of Italy Wound Care Management Industry

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Italy Wound Care Management Devices Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 561.27 Million
Market Size (2029) USD 718.39 Million
CAGR (2024 - 2029) 5.06 %
Market Concentration Medium

Major Players

Italy Wound Care Management Devices Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Italy Wound Care Management Market Analysis

The Italy Wound Care Management Market size is estimated at USD 561.27 million in 2024, and is expected to reach USD 718.39 million by 2029, growing at a CAGR of 5.06% during the forecast period (2024-2029).

The impact of COVID-19 on the studied market was adverse in the initial phase of the pandemic, owing to the cancellations of elective procedures, including treatment and diagnosis of chronic wounds. However, the market gained traction as elective procedures resumed in the country. Meanwhile, research on wound care and management increased in Italy during the pandemic.

The implementation of telemedicine in wound management also played an important role in the treatment of wounds, ulcers, and other facets of wound management. For instance, according to a study published in February 2021, through the implementation of telemedicine, patients with diabetes who had foot ulcers were able to receive care at home. Various non-critical situations were managed outside of hospitals and clinics by offering patients with care and guidance at home through visiting nurses and doctors, as well as telemedicine. Such initiatives led to a rise in the adoption of telemedicine services for wound management during the pandemic, and the trend continued even after the lockdowns were lifted and the situation stabilized. This is likely to drive the market growth during the forecast period.

Factors such as the increasing incidence of chronic wounds, ulcers, diabetic ulcers, etc., and the rising burden of the geriatric population are fueling the market growth. An increasing geriatric population contributes toward disease burdens. According to the Overpopulation Project, with almost a quarter of its population aged 65 years and above, Italy has become one of the countries with the largest elderly population.

The amount of time it takes for a wound to heal varies greatly due to many reasons. Multiple comorbidities and risk factors that increase wound chronicity are common among older adults. Some of these comorbidities include diabetes mellitus, cardiovascular diseases, inadequate nutrition, decreased mobility, and declining cognitive functions. Therefore, the prevalence of wounds among the elderly in Italy is expected to create opportunities for wound care and management, thereby driving the market growth over the forecast period.

Furthermore, according to the IDF, the number of people suffering from diabetes in Italy in 2021 was 4,470.3 thousand and the number is expected to reach 4,699.1 thousand in 2030. Such an expected rise in the diabetic population, who are more prone to diabetic foot ulcers, is likely to drive market growth.

Technological advancements in products, research studies by scientists, and strategic initiatives by market players are projected to boost the market growth. For instance, in October 2021, scientists at the University of Bologna in Italy developed smart bandages that are equipped with sensors and can record the status of wounds. The smart bandage is capable of reading moisture levels, which is then transferred to a dedicated application on a smartphone.

Therefore, the wound care management market in Italy is expanding with the increase in research and the availability of new technologies, and is anticipated to witness growth over the forecast period. However, reimbursement issues for advanced wound care products are expected to restrain the growth of the market.

Italy Wound Care Management Industry Segmentation

As per the scope of the report, wound management products are majorly used to treat complex wounds. Wounds and injuries are common afflictions that affect many people. The Italian Wound Care Market is segmented by Product (Wound Care (Dressings, Wound care Devices, Topical Agents, and Other Wound Care Products) and Wound Closure (Suture, Staplers, and Other Wound Closure Products)) and Wound Type (Chronic Wound (Diabetic Foot Ulcer, Pressure Ulcer, Arterial and Venous Ulcer, and Other Chronic Wounds) and Acute Wound). The report offers the value (in USD million) for the above segments.

By Product
Wound Care
Dressings
Wound care Devices
Topical Agents
Other Wound Care Products
Wound Closure
Suture
Staplers
Other Wound Closure Products
By Wound Type
Chronic Wound
Diabetic Foot Ulcer
Pressure Ulcer
Arterial and Venous Ulcer
Other Chronic Wounds
Acute Wound
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Italy Wound Care Management Market Size Summary

The Italian wound care management market is poised for significant growth over the forecast period, driven by an increasing incidence of chronic wounds and a rising geriatric population. The market experienced initial setbacks due to the COVID-19 pandemic, which led to the cancellation of elective procedures. However, the resumption of these procedures and the adoption of telemedicine for wound management have spurred market recovery. The integration of telemedicine allowed for remote care, particularly for diabetic patients with foot ulcers, and this trend has continued post-pandemic. The growing elderly population, coupled with the prevalence of comorbidities such as diabetes and cardiovascular diseases, is expected to create substantial opportunities for wound care and management, further propelling market expansion.

Technological advancements and strategic initiatives by key market players are also contributing to the market's growth. Innovations such as smart bandages developed by the University of Bologna, which monitor wound conditions, exemplify the ongoing research and development efforts in the sector. Despite the promising growth prospects, challenges such as reimbursement issues for advanced wound care products may hinder market progress. The pressure ulcer segment, driven by the high incidence among older adults and those with limited mobility, is expected to see significant growth. The market's fragmented nature, with numerous global and regional players, underscores the competitive landscape, with companies like 3M, B. Braun SE, and Coloplast Group playing pivotal roles.

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Italy Wound Care Management Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Overview

    2. 1.2 Market Drivers

      1. 1.2.1 Increasing Incidences of Chronic Wounds, Ulcers, Diabetic Ulcers, etc.

      2. 1.2.2 Rising Burden of Geriatric Population

    3. 1.3 Market Restraints

      1. 1.3.1 Reimbursement Issues for Advanced Wound Care Products

    4. 1.4 Porter's Five Forces Analysis

      1. 1.4.1 Threat of New Entrants

      2. 1.4.2 Bargaining Power of Buyers/Consumers

      3. 1.4.3 Bargaining Power of Suppliers

      4. 1.4.4 Threat of Substitute Products

      5. 1.4.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION (Market Size by Value - USD million)

    1. 2.1 By Product

      1. 2.1.1 Wound Care

        1. 2.1.1.1 Dressings

        2. 2.1.1.2 Wound care Devices

        3. 2.1.1.3 Topical Agents

        4. 2.1.1.4 Other Wound Care Products

      2. 2.1.2 Wound Closure

        1. 2.1.2.1 Suture

        2. 2.1.2.2 Staplers

        3. 2.1.2.3 Other Wound Closure Products

    2. 2.2 By Wound Type

      1. 2.2.1 Chronic Wound

        1. 2.2.1.1 Diabetic Foot Ulcer

        2. 2.2.1.2 Pressure Ulcer

        3. 2.2.1.3 Arterial and Venous Ulcer

        4. 2.2.1.4 Other Chronic Wounds

      2. 2.2.2 Acute Wound

Italy Wound Care Management Market Size FAQs

The Italy Wound Care Management Market size is expected to reach USD 561.27 million in 2024 and grow at a CAGR of 5.06% to reach USD 718.39 million by 2029.

In 2024, the Italy Wound Care Management Market size is expected to reach USD 561.27 million.

Italy Wound Care Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)