Japan Beauty & Personal Care Products Market Trends

Statistics for the 2023 & 2024 Japan Beauty & Personal Care Products market trends, created by Mordor Intelligence™ Industry Reports. Japan Beauty & Personal Care Products trend report includes a market forecast to 2029 and historical overview. Get a sample of this industry trends analysis as a free report PDF download.

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Market Trends of Japan Beauty & Personal Care Products Industry

Rising Demand for Natural Cosmetics and Skincare Products

The demand for natural skin care products has increased significantly in the past few years in Japan. The growing interest of consumers in the use of natural ingredients in cosmetics and skin care products has led to various product innovations. The benefits that these natural ingredients have has been recognized and utilized to cater to changing customer demands. Companies like Unilever, Shiseido, and many others are functional with their prompt research and development to create new products for customers. In June 2021, Shiseido introduced a sustainable skincare brand named Baum in Japan. The company suggested that 90% of the formula for the products of this brand was derived from trees. The development of e-commerce is also one of the reasons for the cosmetic market's growth in the region. Different brands of organic cosmetics are available on e-commerce websites like Amazon, Rakuten, Yahoo, Lahaco, and many more. Because of this, consumers can get options for cosmetic products.

Organic Skin Care Market: Import value cosmetics, By Country, 2021

High Expenditure on Advertising and Promotions

Japanese companies are very much active when it comes to the advertising and promotions of their products. The market players are actively and vigorously advertising their products to stay in the competition and grab consumer attention. Japan has a high number of young people who uses social media platforms like Instagram, Youtube, Facebook, TikTok, Twitter, Line, and many more. The companies promote cosmetics and other beauty products via these platforms and gain consumer attention. Traditional advertising media like television and newspapers are also used. According to Dentsu Inc.'s report of advertising expenses in Japan from 2021, cosmetics advertising expenses increased by 5.3% and accounted for 9.7% of the total advertising expenditure. According to the report, advertising of cosmetics for women, toothbrushes, and makeup removers has increased in the last five years.

Beauty and Personal Care Products Market - High Spendings on Advertising and Promotions (billion Japanese yen), 2018-2021

Japan Beauty & Personal Care Products Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)