Market Size of Japan Dietary Supplements Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 10.16 Billion |
| Market Size (2029) | USD 11.01 Billion |
| CAGR (2024 - 2029) | 1.62 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Need a report that reflects how COVID-19 has impacted this market and its growth?
Japan Dietary Supplements Market Analysis
The Japan Dietary Supplements Market size is estimated at USD 10.16 billion in 2024, and is expected to reach USD 11.01 billion by 2029, growing at a CAGR of 1.62% during the forecast period (2024-2029).
Increasing consumer awareness regarding personal health and well-being is expected to be a key factor driving the market for Japanese dietary supplements. The increasing rate of obesity and the growing prevalence of cardiovascular disorders across the country are expected to impact the demand for dietary supplements. Dietary supplements help improve the immune system, achieve good health, and improve overall well-being. Thus, growing awareness regarding the overall health benefits of dietary supplements among Japanese consumers is likely to support the demand for dietary supplements in the country. A survey by Navit Co. Ltd, a Japanese retailer, found that in 2023, 22.4% of consumers reported always using dietary supplements, while 24% indicated they use them at times.
A growing number of fitness centers, health clubs, and gymnasiums, coupled with growing consumer awareness regarding the importance of fitness, is expected to increase the demand for energy and weight management supplements. For instance, according to the Ministry of Economy, Trade and Industry (METI), in 2022, Japan had approximately 2.65 million fitness club members. Moreover, growing consumer demand for personalized supplement solutions has led to the development of new product formulations to meet this demand, which has been boosting market growth.
