Japan E-commerce Market Share

Market Share of Japan E-commerce Industry

The Japan E-commerce market appears to be moderately consolidated as few players currently dominate the E-commerce market. Major players in the Japan E-commerce market are adopting strategies like acquisitions and partnerships to expand their reach in the region. Some of the major players in the E-commerce market are Rakuten Group, Inc., Amazon.com, Inc., DMM.com, Yahoo! Japan Corporation, and Mercari, Inc.

• April 2022 - Japanese apparel brand Uniqlo announced to launch of a new feature for its E-commerce site that will award customers with a donation by the brand, made on their behalf, to an organization. The Buy with Purpose feature, which will be present on the retailer's app and online website, will be available for sustainably made styles, such as Uniqlo's BlueCycle Jeans.
• April 2022- Westlake Akishima, a leading supplier of specialty stabilizers for the PVC industry based in Tokyo, introduced a new E-commerce platform to provide its customers with a secure and convenient online buying experience. The platform, built by the technology provider Agilis Chemicals, offers a complete set of sales and marketing functions to support fast and easy product search, order placement, and quick reordering.

Japan E-commerce Market Leaders

1. Rakuten Group, Inc.

2. Amazon.com, Inc.

3. Yahoo! Japan Corporation

4. Mercari, Inc.

5. DMM.com

*Disclaimer: Major Players sorted in no particular order