Market Trends of Japan Food Acidulants Industry
This section covers the major market trends shaping the Japan Food Acidulants Market according to our research experts:
Citric Acid holds a Prominent Share
Citric acid is the most prevalent organic acid used in food and beverages. Additionally, it is a natural flavoring agent and preservative used in food preparation, due to its compatibility with most end products. In developing markets, like India, cost plays a vital role in the sales of products. The affordable prices of citric acid allow manufacturers to use it efficiently in the manufacturing of food, beverage, pharmaceuticals, etc. Looking for attractive market opportunities, local manufacturers launched a range of citric acid in various forms, to cater to the rising demand across industries.
Growing Demand for Convenience Food
The demand for convenience food is rising at a faster pace, due to changes in social and economic patterns, as well as an increase in urbanization, buying power, and awareness about health foods, changes in meal patterns, etc. They are becoming extremely popular, especially among working-class people, teenagers, people living in hostels, and bachelors. Convenience, coupled with the increase in health consciousness, could be a major reason for the growth in certain food categories, such as packed fruit juices. Food acidulants serve an essential role in the manufacturing of packaged and convenience food. Additionally, they are widely used to preserve the flavor and maintain the taste and other olfactory properties. Moreover, they help in reducing spoilage from air, bacteria, fungi, and yeast, which in turn, increases the products' shelf-life.