Market Trends of Japan Food Additives Industry
This section covers the major market trends shaping the Japan Food Additives Market according to our research experts:
RTE Food Sector is Expected to Foster Market Growth
Japanese food companies are skillful in developing new products even in the face of economic depression. The new products fad today is leaning towards healthy foods involving functional products such as prepared foods. Japan is the third-largest market in the world for food ingredients and additives in prepared foods. Ready-to-eat meals are very popular in Japan, the concept of which originated in the United States, and were then tailored to Japanese tastes and lifestyles. The new products being developed represent a progressively growing market segment, increasing because of high demand on the part of working women who need to save time. The price of the condiment umami is soaring with the increased demand for instant-noodle products, which is still rapidly improving. The acidulants market has decreased mainly due to a shift in the Japanese soft-drinks market to tea-based soft drinks
Colouring Agents Carry a Good Potential in the Japanese Market
Japan has been witnessing a boom in the processed foods in recent time. The trend of industrial production with food additives made highly processed food possible and supermarkets continue to sell these items in large quantities. But the present demand is to replace artificial colors with natural colors as demanded by consumers. The taste for Korean-type pickles and ethnic-flavored products such as seasoning and sauces is increasing. Food companies have capitalized on this to change the colors used in these products from the artificial colors to those obtained from natural sources for which specific government approval is not required. Furthermore, some natural colors have additional beneficial functionalities like the carotenoids and are, therefore, used extensively in the Japanese food industry.
