Market Trends of Japan Gluten-Free Food & Beverages Industry
This section covers the major market trends shaping the Japan Gluten-Free Foods Beverages Market according to our research experts:
The "Health halo" Effects of Healthy Food Consumption
Across Japan, the demand for gluten-free foods is not limited to the gluten-intolerant population, however, consumers are aware of the fact that gluten-free diets are beneficial for one's health, with some gluten-tolerant consumers believe that gluten-free food products are simply healthier. The factor can be partially understood while correlating the fact that the health halo effect has led consumers to believe in free-from label products, which are perceived as a much healthier option, thereby, increasing imports from western countries.
The craze related to gluten-free has eventually led to product innovations in Japan, where instead of wheat and barley products, rice flour has witnessed a significant spike over the past years, mostly as an ingredient. In response to the growing demand for gluten-free products, Japan began operating the world's first certification system for 'non-gluten' rice flour in June 2018 by using world-leading protein quantification technology.
Dairy & dairy Substitutes & Bakery Has High Penetration Rate
Japan has witnessed a spike in travelers' history, and most of the tourists belong to the western nation. This has led the country to opt the gluten-free diets specifically for tourists, as celiac disease is not dominant issues across consumers in the region. Although most of the food consumed by Japanese is devoid of gluten, such as that of onigiri without soy sauce, harusame noodles among others, the prevalence of malted dairy milk might increase the risk of celiac disease for tourist. On the other hand, the preference of gluten-free bakery products consumption at home might be replicated while traveling, leading to a high adoption rate for the same in Japan.
