Japan Mattress Market Size (2024 - 2029)

The Japan mattress market is experiencing growth driven by increasing discretionary income and evolving lifestyles, with the market size expanding due to enhanced demand in sectors like housing, hotels, and medical care. The pandemic has further accelerated the demand for high-quality mattresses, as consumers recognize their health benefits. Younger, tech-savvy consumers are increasingly purchasing mattresses online, prioritizing comfort and support. Innovations in materials and construction, along with a focus on sustainability, are shaping the industry, as manufacturers respond to the demand for eco-friendly products.

Market Size of Japan Mattress Industry

Japan Mattress Market Summary
Study Period 2020 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 5.12 Billion
Market Size (2029) USD 6.36 Billion
CAGR (2024 - 2029) 4.44 %
Market Concentration Low

Major Players

Japan Mattress Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Japan Mattress Market Analysis

The Japan Mattress Market size is estimated at USD 5.12 billion in 2024, and is expected to reach USD 6.36 billion by 2029, growing at a CAGR of 4.44% during the forecast period (2024-2029).

Japan became a significant center for mattress production as it is ranked as the fourth-highest country in generating revenue. The market is mainly influenced by increasing discretionary income and a changing way of life. The growth of structured retail and consumer sectors such as housing, hotels, and medical care enhances the demand for mattresses in Japan.

Despite the pandemic's initial challenges, there was significant growth in the mattress industry. In particular, the demand for high-quality mattresses increased significantly, with a growth rate of 40%. The pandemic raised awareness of the need to invest in a quality mattress. Not only did it improve sleep quality, but it could also have long-term benefits for customers' health as it was more durable and provided unparalleled support. This could help prevent pain and discomfort.

Younger consumers, especially 'digital natives' (i.e., millennials), are much more comfortable buying mattresses online than older generations. By eliminating showroom charges and commissions, brands selling directly to consumers can reduce costs and eliminate middlemen. When it comes to buying a mattress, 83% of people say the most important thing is comfort and support. Next, 57% say size/thickness. Construction/materials come in at 56%, reputation comes in at 40%, warranty comes in at 31%, customization comes in at 29%, and tech/innovation comes in at 16%.

New mattress materials and construction methods have transformed the mattress industry. Popular mattress materials include memory foam, latex, and hybrid mattresses. To meet the increasing demand for eco-friendly products, mattress manufacturers are exploring sustainable materials, such as organic cotton, natural latex, and plant-based foams.

In 2023, Serta Simmons LLC, the world's leading producer of mattresses and sleep experiences, introduced its latest product, the iComfort ECO. This updated version delivered the same level of comfort, support, and cooling that iComfort stands for, all while utilizing more sustainable materials.

Japan Mattress Industry Segmentation

A mattress is a large, usually rectangular pad for supporting a lying person. It is designed to be used as a bed or on a bed frame as part of a bed. The mattress is one of the most widely demanded products as people are adopting urbanization.  

The Japan mattress market is segmented by type, distribution channel, and end-user. By type, the market is sub-segmented into spring mattresses, memory foam mattresses, latex mattresses, and other mattresses. By distribution channel, the market is sub-segmented into online and offline. By end-user, the market is sub-segmented intocommercial and residential. The report offers the market sizes and forecasts for all the above segments in value (USD). 

By Type
Spring Mattresses
Memory Foam Mattresses
Latex Mattresses
Other Mattresses
By Distribution Channel
Online
Offline
By End-User
Residential
Commercial
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Japan Mattress Market Size Summary

The Japan mattress market is poised for steady growth, driven by increasing discretionary income and evolving lifestyle preferences. As a significant hub for mattress production, Japan ranks fourth globally in revenue generation from this sector. The market's expansion is bolstered by the growth of structured retail and consumer sectors, including housing, hotels, and medical care. The pandemic, despite its initial challenges, heightened consumer awareness about the importance of investing in quality mattresses, which are seen as essential for improved sleep quality and long-term health benefits. The rise of digital natives has also transformed purchasing behaviors, with younger consumers preferring online shopping, allowing brands to reduce costs by eliminating middlemen. This shift has led to a focus on comfort, support, and innovative materials, with manufacturers exploring sustainable options to meet the demand for eco-friendly products.

The Japanese mattress market is characterized by a semi-consolidated structure, with numerous domestic and international players vying for market share. Urbanization and demographic shifts, particularly the aging population, are significant factors influencing market dynamics. The increasing need for mattresses designed for older adults presents a lucrative opportunity, as these consumers require enhanced support and pressure relief. Key industry players are making strategic moves to capture a larger share of the market, with companies like Nitori Co. Ltd. expanding their presence and others, such as Simmons Co. Ltd., introducing innovative customer engagement tools. The market is also witnessing advancements in smart mattress technology, further intensifying competition and driving growth.

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Japan Mattress Market Size - Table of Contents

  1. 1. MARKET INSIGHTS

    1. 1.1 Market Overview

    2. 1.2 Market Drivers

    3. 1.3 Market Restraints

    4. 1.4 Market Opportunities

    5. 1.5 Porter's Five Forces Analysis

      1. 1.5.1 Bargaining Power of Suppliers

      2. 1.5.2 Bargaining Power of Buyers

      3. 1.5.3 Threat of New Entrants

      4. 1.5.4 Threat of Substitute Products

      5. 1.5.5 Degree of Competition

    6. 1.6 Recent Development In Market

    7. 1.7 Consumer Behaviour Analysis

    8. 1.8 Government Regulation In Market

    9. 1.9 Impact of COVID-19 on the Market

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Type

      1. 2.1.1 Spring Mattresses

      2. 2.1.2 Memory Foam Mattresses

      3. 2.1.3 Latex Mattresses

      4. 2.1.4 Other Mattresses

    2. 2.2 By Distribution Channel

      1. 2.2.1 Online

      2. 2.2.2 Offline

    3. 2.3 By End-User

      1. 2.3.1 Residential

      2. 2.3.2 Commercial

Japan Mattress Market Size FAQs

The Japan Mattress Market size is expected to reach USD 5.12 billion in 2024 and grow at a CAGR of 4.44% to reach USD 6.36 billion by 2029.

In 2024, the Japan Mattress Market size is expected to reach USD 5.12 billion.

Japan Mattress Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)