Market Size of Japan Probiotics Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 8.60 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Need a report that reflects how COVID-19 has impacted this market and its growth?
Probiotics Market Analysis
The Japanese probiotics market is forecasted to grow at a CAGR of 8.6% during the forecast period (2022 - 2027).
The probiotics market is experiencing a positive impact mainly due to the key role of probiotics in the immune health system. Probiotic products have been selling well in Japan under the COVID-19 outbreak. According to Yakult Honsha, year-on-year sales of Yakult branded probiotic products increased by 11.5% in March and 10.3% in April 2020. Also, Probi and Danone SA shoot for growth in probiotic markets amid COVID-19 disruptions.
Japanese Consumers are strongly driving the sales of probiotics in the country and thus holding a major market share in the Asia Pacific Region, benefitted by a relatively high density of long-time consumers of probiotic products. As per Japanese regulations, these probiotic products are in a distinct category, Foods for Specific Health Uses (FOSHU).
The enhanced regulatory claims for labeling in Japan are streamlining the market growth. For Instance, efficacy claims of probiotic products are prohibited on the labeling, and if to make claims about efficacy, one must obtain special permission from the Ministry of Health and Welfare (MHLW) for the product to be considered FOSHU, for which substantiation of efficacy and safety is a mandatory requirement.
Probiotics Industry Segmentation
Probiotics are live microorganisms intended to have health benefits when consumed or applied to the body. The probiotic market in Japan offers different types of products, such as functional food and beverages, dietary supplements, and animal feed. The probiotic products are made available to the consumers through various distribution channels such as supermarkets/ hypermarkets, pharmacies/health stores, convenience stores, online retail stores, and other distribution channels. For each segment, the market sizing and forecasting have been done in value terms (USD million).
| By Product Type | |
| Functional Food and Beverage | |
| Dietary Supplement | |
| Animal Feed |
| By Distribution Channel | |
| Supermarkets/ Hypermarkets | |
| Pharmacies/Health Stores | |
| Convenience Stores | |
| Others |
Japan Probiotics Market Size Summary
The probiotics market in Japan is experiencing robust growth, driven by the increasing consumer awareness of the benefits of probiotics for immune health. The market is characterized by a strong demand for probiotic products, particularly during the COVID-19 pandemic, which has further accelerated sales. Japanese consumers, who have a long-standing tradition of using probiotics, are a significant force in the market, contributing to its substantial share in the Asia Pacific region. The regulatory framework in Japan, which categorizes probiotics as Foods for Specific Health Uses (FOSHU), ensures that these products meet stringent safety and efficacy standards, thereby enhancing consumer trust and market growth. The availability of probiotic yogurts and beverages as convenient healthy snacks for busy individuals also supports the market's expansion.
The Japanese probiotics market is competitive, with major players like Yakult Honsha, Meiji, and Morinaga leading the charge. These companies are continually innovating to capture market demand and maintain a competitive edge. The market's growth is further fueled by the rising geriatric population and increasing health consciousness, which drive the demand for dietary supplements and functional foods. Partnerships, such as Danone's stake in Yakult, have also bolstered market presence. Innovations like shelf-stable probiotic supplements and high-efficiency fermentation technology highlight the industry's commitment to meeting consumer needs and exploring new opportunities. As a result, Japan remains a global leader in the probiotics market, particularly in terms of revenue within the Asia Pacific region.
Japan Probiotics Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 By Product Type
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2.1.1 Functional Food and Beverage
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2.1.2 Dietary Supplement
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2.1.3 Animal Feed
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2.2 By Distribution Channel
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2.2.1 Supermarkets/ Hypermarkets
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2.2.2 Pharmacies/Health Stores
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2.2.3 Convenience Stores
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2.2.4 Others
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Japan Probiotics Market Size FAQs
What is the current Japan Probiotics Market size?
The Japan Probiotics Market is projected to register a CAGR of 8.60% during the forecast period (2024-2029)
Who are the key players in Japan Probiotics Market?
Yakult Honsha Co. Ltd, Moringa Milk, Groupe Danone, Asahi Group Holdings, Ltd. and Nissin Foods Holdings Co.,Ltd are the major companies operating in the Japan Probiotics Market.
