Japan Probiotics Market Size (2024 - 2029)

Probiotics Market Analysis

The Japanese probiotics market is forecasted to grow at a CAGR of 8.6% during the forecast period (2022 - 2027).

The probiotics market is experiencing a positive impact mainly due to the key role of probiotics in the immune health system. Probiotic products have been selling well in Japan under the COVID-19 outbreak. According to Yakult Honsha, year-on-year sales of Yakult branded probiotic products increased by 11.5% in March and 10.3% in April 2020. Also, Probi and Danone SA shoot for growth in probiotic markets amid COVID-19 disruptions.

Japanese Consumers are strongly driving the sales of probiotics in the country and thus holding a major market share in the Asia Pacific Region, benefitted by a relatively high density of long-time consumers of probiotic products. As per Japanese regulations, these probiotic products are in a distinct category, Foods for Specific Health Uses (FOSHU).

The enhanced regulatory claims for labeling in Japan are streamlining the market growth. For Instance, efficacy claims of probiotic products are prohibited on the labeling, and if to make claims about efficacy, one must obtain special permission from the Ministry of Health and Welfare (MHLW) for the product to be considered FOSHU, for which substantiation of efficacy and safety is a mandatory requirement.

Probiotics Industry Segmentation

Probiotics are live microorganisms intended to have health benefits when consumed or applied to the body. The probiotic market in Japan offers different types of products, such as functional food and beverages, dietary supplements, and animal feed. The probiotic products are made available to the consumers through various distribution channels such as supermarkets/ hypermarkets, pharmacies/health stores, convenience stores, online retail stores, and other distribution channels. For each segment, the market sizing and forecasting have been done in value terms (USD million).